QUALITY STANDARDS
Standards that aren’t standard anywhere else

Every year there’s more demand for “sustainable food” and “natural food products.” We’re here for you! In developing our standards, we research everything from food additives to antibiotics in meat production, sustainable seafood to organic skin care. If you want to know what goes into the products you buy, our standards make it easy, because if it doesn’t meet the standards, we don’t sell it.


Food Ingredients: We Did the Work for You
Wouldn’t it be more fun to shop for groceries if you didn’t have to worry about what food additives to avoid? Good news, we’re looking out for you. For starters, we don’t allow hydrogenated fats or artificial colors, flavors, preservatives or sweeteners in any food we sell.
Food Ingredients: We Did the Work for You
Fresh Produce and Flowers
Pesticides in fruits and vegetables are a concern for many people, so we provide you with transparency into how your fresh produce – and flowers – were grown. Our Responsibly Grown rating system addresses pest management, as well as farmworker welfare and other serious challenges facing agriculture today.
Fresh Produce and Flowers
Our Responsibly Grown rating system was developed to address some of the serious challenges facing agriculture today—from pest management and farm worker welfare to water conservation and the protection of pollinator populations.
Animal Welfare and Meat Quality
Did you know that “natural meat” only means the meat itself has no additives? That’s why we go a lot further with our standards in the meat department. From free-range to grass-fed beef, it comes from animals raised with no added hormones and no antibiotics, ever. And the farmers and ranchers we partner with are committed to animal welfare standards.
Animal Welfare and Meat Quality
Seeking the Most Sustainable Seafood
Seafood lovers want the freshest fish, shellfish and mollusks. That’s just part of the story here. Consider our standards your sustainable seafood guide with the best choices for your values and your plate. In our seafood department you’ll find farmed seafood that’s Responsibly Farmed – including farm-raised salmon – and wild seafood that’s rated for ecological sustainability.
Seeking the Most Sustainable Seafood
Body Care You Can Believe In
There are very few regulations for body-care ingredients, yet millions of people looking for “natural” body-care products. We’ve stepped up with standards for what we put on our shelves to help you feel confident about what you put on your body. For example, there are 50 potentially harmful chemicals and other common body-care ingredients that we don’t allow. We also offer Premium Body Care™ with even higher standards, and industry-leading standards for organic skin care.
Body Care You Can Believe In
Cleaner Cleaning Products
“Non-toxic cleaning products” is one of the top searches when it comes to household cleaners. Whether you’re thinking about your family, your planet or both, you probably want to know what’s in your cleaning products, and so do we. Our Eco-Scale® rating system requires ingredient listings on every label and bans more than 40 ingredients at the base level.
Cleaner Cleaning Products