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Privacy Notice

Last Updated: July 7, 2021. To see prior version, click here.

Whole Foods Market Services, Inc. and its affiliates (collectively, "Whole Foods Market") are subsidiaries of, Inc. (“Amazon”). Whole Foods Market’s collection and processing of personal information through Whole Foods Market websites, services, online and physical stores, and applications that reference this Whole Foods Market Privacy Notice (together “Whole Foods Market Services”) is subject to the Amazon Privacy Notice or, if you are located in Canada, the Privacy Notice (the “Amazon Privacy Notice”) as supplemented and modified by this Whole Foods Market Privacy Notice (together, the “Privacy Notice”). By using the Whole Foods Market Services, you are consenting to the practices described in the Privacy Notice.

Data Sharing with Amazon

Whole Foods Market may share customers' personal information with, and receive personal information from, Amazon and its affiliates. Furthermore, personal information collected by Whole Foods Market may be combined with personal information about Amazon customers, and that combined information may be used by both Whole Foods Market and Amazon to operate, provide, develop, and improve Amazon’s and Whole Foods Market’s products and services. For example, if you self-identify as a Prime member at a Whole Foods Market store by scanning the designated QR code or providing the phone number associated with your Amazon account, or if you use a payment card that is saved in your Amazon wallet at a Whole Foods Market store, then your Whole Foods Market transaction information will be associated with your Amazon account and that data may be used by both Whole Foods Market and Amazon.

What About Advertising?

Third-party advertising partners may collect information about you when you use the Whole Foods Market Services. For more information about third-party advertising at Whole Foods Market, including how to opt out of interest-based advertising, please read our Interest-Based Ads notice.

What Choices Do I Have?

The following choices are specific to the Whole Foods Market Services:

  • If you do not want to receive promotional email communications from Whole Foods Market, please follow the unsubscribe instructions in those communications or adjust your Email Subscription Preferences.

  • If you do not want to see interest-based ads, please see our Interest-Based Ads notice for information about how to opt out. Please note that the Advertising Preferences page described in the Amazon Privacy Notice applies only to interest-based ads provided through the Amazon ad network.

  • If you would like to opt-out of Google Analytics collecting data from your browser when you visit Whole Foods Market websites, you can download and install the Google Analytics Opt-out Browser Add-on here.

In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things please contact us at, or, if you are a California resident, click here for more information.

Users Outside the United States

If you are accessing the Whole Foods Market Services from outside the United States (U.S.), please be aware that information collected through the Whole Foods Market Services will be transferred to, and processed in, the United States. The data protection laws in the U.S. may be different from those of the country in which you are located. Your use of the Whole Foods Market Services or providing us with any information constitutes your consent to the transfer to, and processing of, your personal information in the U.S. as set forth in the Privacy Notice. We will take reasonable care to ensure that your data is treated fairly and lawfully.

EU-US Privacy Shield

Whole Foods Market Services, Inc., and certain of the US-based entities that are directly or indirectly controlled by Whole Foods Market, Inc., participate in the EU-U.S. Privacy Shield framework. Click here to learn more.

California Consumer Privacy Act

Click here to read additional disclosures required under the California Consumer Privacy Act.

Conditions of Use

If you choose to use Whole Foods Market Services, your use and any dispute over privacy is subject to the Privacy Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington.

Contact Us

If you have any questions or concerns about the Privacy Notice or about how Whole Foods Market collects, uses, or shares your personal information, please contact us at

We may not respond to all requests or inquiries.

Have a question for our customer service team? Contact us.

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