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Information for Potential Suppliers

Discovering and featuring new and innovative products is the core of what we do! Have a product you'd like to see on our shelves? Learn more below.

  • We have standards that are not standard anywhere else. To be considered, products must meet our rigorous Quality Standards.

  • We'd love to learn more about you. Complete our Potential Supplier form to share information about your products.

  • Already work with us? Reach out to your Whole Foods Market Merchandising contact to gain access the Supplier Portal.

  • Please note: Due to the overwhelming volume of new product inquiries submitted to Whole Foods Market, we cannot guarantee you will receive a response. Providing complete and accurate information with your submission can help expedite the process.

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