Information for Potential Suppliers

Whether by connecting with driven local suppliers or helping to jump-start their businesses through our LEAP program, discovering and featuring new and innovative products is at the core of what we do. Have a product you’d like to see on our shelves? Learn more below.

  • Want to become a supplier? Register for the Supplier Portal. opens in a new tab After confirming your email, tell us about your business and products by completing our Potential Supplier Form. Already a supplier? Register for the Supplier Portal at the same link above.

  • Keep in mind, we won’t sell just any old products. To be considered, products must meet our rigorous Quality Standards opens in a new tab. Note that not all Whole Foods Market standards and policies are posted on this site.

  • Heads up: Due to the overwhelming volume of new product inquiries submitted to Whole Foods Market, we cannot guarantee you will receive a response. Providing complete and accurate information with your submission can help expedite the process.

Meet LEAP: Local and Emerging Accelerator Program

If you’re a small brand or up-and-coming supplier looking to work with us, this program is for you.

Announced in March 2022, LEAP is Whole Foods Market's new accelerator program. With this program, we aim to grow local and emerging producers through education and mentorship.

Applications for our first cohort, LEAP: Early Growth, have closed, but check back for updates on future opportunities.

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