Discovering and featuring new and innovative products is the core of what we do! Have a product you'd like to see on our shelves? Learn more below.
We have standards that are not standard anywhere else. To be considered, products must meet our rigorous Quality Standards.
We'd love to learn more about you. Complete our Potential Supplier form to share information about your products.
Already work with us? Reach out to your Whole Foods Market Merchandising contact to gain access the Supplier Portal.
Please note: Due to the overwhelming volume of new product inquiries submitted to Whole Foods Market, we cannot guarantee you will receive a response. Providing complete and accurate information with your submission can help expedite the process.