Standards That Aren’t Standard Anywhere Else
From day one, we’ve been stubborn about our standards. And we’ve gotten even pickier with age. From sustainable wild-caught seafood to an ever-growing list of unacceptable food ingredients, we take pride in what we do sell and even more in what we don’t. Most important of all, we’re pushing to make those standards higher and higher every day. Because that’s what makes us whole.
Industry-Leading Meat Standards
Traceable to farm or ranch. No antibiotics, ever, and no added growth hormones. Because better meat is our commitment to you.
Seafood Standards Like Nowhere Else
All of our wild-caught seafood is certified or rated for sustainability, and all our farmed seafood is third-party verified Responsibly Farmed.
Unacceptable Ingredients for Food
The best ingredients belong on your plate. We don’t allow 100+ ingredients in our foods, including hydrogenated fats, high-fructose corn syrup and added MSG.
Our Standard for Eggs: Beyond Cage-Free
All the eggs in our dairy case are better than cage-free — because when chickens behave naturally, they naturally lay great eggs.
Beyond Clean Beauty
You don’t have to worry about ingredients like parabens, phthalates and oxybenzone in our beauty and body care products. We’ve banned 100+ ingredients and counting.
In our aisles you’ll find high quality supplements without over a hundred preservatives, flavors, colors and other ingredients.
Our Household Cleaning Standards
Some ingredients just don’t belong in household cleaners. So far, we’ve banned 100+ of them — so you enjoy products you can trust. And they’re all performance-tested, too.
Certified Organic National Grocer
We worked our butts off to become the first certified organic national grocer. And we’re still the only one.
In addition to suppliers complying with the USDA standard, we require that all non-GMO label claims be third-party verified or certified.