Standards That Aren’t Standard Anywhere Else

From day one, we’ve been stubborn about our standards. And we’ve gotten even pickier with age. From sustainable wild-caught seafood to an ever-growing list of unacceptable food ingredients, we take pride in what we do sell and even more in what we don’t. Most important of all, we’re pushing to make those standards higher and higher every day. Because that’s what makes us whole.

Industry-Leading Meat Standards

Traceable to farm or ranch. No antibiotics, ever, and no added growth hormones. Because better meat is our commitment to you.

Seafood Standards Like Nowhere Else

All of our wild-caught seafood is certified or rated for sustainability, and all our farmed seafood is third-party verified Responsibly Farmed.

Unacceptable Ingredients for Food

The best ingredients belong on your plate. Our standards prohibit over 230 preservatives, flavors, colors, sweeteners and other ingredients commonly found in food.

Our Standard for Eggs: Beyond Cage-Free

All the eggs in our dairy case are better than cage-free — because when chickens behave naturally, they naturally lay great eggs.

Beyond Clean Beauty

You don’t have to worry about ingredients like parabens, phthalates and oxybenzone in our beauty and body care products. We’ve banned 100+ ingredients and counting.

Supplement Standards

In our aisles you’ll find high quality supplements without over a hundred preservatives, flavors, colors and other ingredients.

various household cleaning products on white surface

Our Household Cleaning Standards

Some ingredients just don’t belong in household cleaners. So far, we’ve banned 100+ of them — so you enjoy products you can trust. And they’re all performance-tested, too.

Our Commitment to Organics

From our organic grocer certification to stocking 22,000 organic products and counting across our stores, we go above and beyond the average retailer.

GMO Labeling

In addition to suppliers complying with the USDA standard, we require that all non-GMO label claims be third-party verified or certified.