We believe what goes on your body is as important as what goes in it. That’s why our beauty and body care standards go beyond typical “clean beauty” claims:
Bold Standards, 215+ Banned Ingredients
We ban 215+ ingredients commonly used in beauty and body products. We believe some things simply don’t belong in the products you use on your body.
Standards on Standards
Our high standards apply to all beauty and body care products in our stores.
Organic. No Guessing.
Organic claims on our body care products are required to be backed up by third-party certification.
We Care About Organics
In our Beauty and Body Care department, we're strict about organic labels. There are no mandatory government standards for organic label claims on beauty and body care products, so we’ve created our own:
Personal care products making an organic claim on the front label must be third-party certified to either the USDA National Organic Standards opens in a new tab or the NSF/ANSI 305 Organic Personal Care Products standard opens in a new tab.
If the product does not have certification to one of the above standards, the product cannot have an organic claim on the front label of the packaging.
Products labeled “organic” are required to contain at least 95% organic ingredients and be certified to the USDA National Organic Standards.
Products labeled “made with organic X” must be certified to the USDA National Organic Standards and include at least 70% organic ingredients.
Products labeled “contains organic X” must be at least 70% organic and certified to NSF/ANSI 305, a consensus-based private standard for organic personal care products.
215+ Banned Ingredients and Counting
Our experts review the latest research on beauty and body care ingredients for many factors including possible impacts on the environment and human health. We’ve banned more than 215 typically used ingredients, including parabens, phthalates, formaldehyde donors, oxybenzone, PFAS and EDTA.
Below are many of the ingredients we’ve banned.
2-Propenoic Acid, 2-Menthyl-Methyl Ester, Polymer with Ethenyl Acetate and 2-Ethylhexyl 2-Proponeate
Acetyl trifluoromethylphenyl valylglycine
Aluminum Chloride Hexahydrate
Ammonium C6-16 perfluoroalkyl ethyl phosphate
Ammonium perfluorooctane sulfonate; ammonium heptadecafluorooctanesulfonate
Ammonium polyacryloyldimethyl taurate
Ammonium Xylene Sulfonate
AMP-acrylates/vinyl, isodecanoate crosspolymer
BHA (Butylated Hydroxyanisole)
BHT (Butylated Hydroxytoluene) Butoxyethanol
C9-15 fluoroalcohol phosphate
Copper Disodium EDTA
Diacetone alcohol styrene
Dibutyl Ethylhexanoyl Glutamide
Dibutyl Lauroyl Glutamide
Dibutyl Lauroyl Glutamide/ Dibutyl Ethylhaxanoyl Glutamide/ Octyldodecanol
Diethanolamine perfluorooctane sulfonate
Dimethylmethoxy Chromanyl Palmitate
Dipeptide Diaminobutyroyl Benzylamide Diacetate
Human placental protein
Iodine complex with ammonium ether sulfate and polyoxyethylene sorbitan monolaurate
Iodine complex with phosphate ester of alkylaryloxy polyethylene glycol
Lithium perfluorooctane sulfonate; lithium heptadecafluorooctanesulfonate
Methyl perfluorobutyl ether
Methyl perfluoroisobutyl ether
Methylene bis-benzotriazoyl tetramethylbutylphenol
m-Phenylenediamine and its salts
Nature identical flavors
Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-76
Nonylphenoxypoly (ethyleneoxy) ethanoliodine
o-Phenylenediamine and its salts
PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin
Perfluorononanoic acid (PFNA)
Perfluorononylethyl carboxydecyl PEG-10 dimethicone
Perfluorooctane sulfonate (PFOS); heptadecafluorooctane-1-sulfonic acid
Perfluorooctanoic acid (PFOA)
Polyperfluoroethoxymethoxy Difluoroethyl Peg Phosphate
Polyperfluoroethoxymethoxy PEG-2 phosphate
Potassium perfluorooctanesulfonate; potassium heptadecafluorooctane-1-sulfonate
Salt of Dodecylbenzene Sulfonate
Sodium coceth sulfate
Sodium magnesium fluorosilicate
Sodium xylene sulfonate
TBHQ (tertiary butylhydroquinone)
Tosylamide epoxy resin
Undecoylium chloride iodine complex
Vanillyl Butyl Ether
Note to product suppliers: This list is intended for our shoppers. It’s not for use in formulating products as it doesn’t include all Whole Foods Market requirements and ingredient restrictions. Creating a product with no unacceptable ingredients does not guarantee that we will sell it.
Supplier Spotlight: Beauty Products With Purpose
We engage with many of our beauty and body care suppliers and participate in the journey with them. We help make alliances with our foundations, advise on our ingredient standards to improve formulations, onboard smaller regional and local suppliers to help them grow their brands and help showcase innovative ingredients and formulations. Learn more about some of our suppliers who are doing more below.
Profits from Alaffia body care products help raise funds for community projects in Togo, such as maternal health programs, building schools and planting trees.
Pacha Soap Co.
Pacha Soap is sold in bulk in our stores, reducing the need for packaging. Every bar that we sell benefits clean water initiatives and economic ventures in developing countries. Pacha has visited Africa to see the impact of these initiatives first-hand in Burundi — and they’ve also traveled to Peru to observe the unique practices used to harvest the plants that produce essential oils.
Available exclusively at Whole Foods Market, Good Soap is available in bulk and can be purchased without packaging. Proceeds from Good Soap help build kindergarten schools in Togo, Africa, where the ingredients for this soap are sourced. Proceeds from Good Soap help support families and communities around the world.
Cocokind founder, Priscilla Tsai, empowers women through the Cocokind Impact Foundation, her nonprofit organization that provides financial assistance and mentorship to women entrepreneurs.