We are taking extended measures to ensure the safety and wellness of our team members and communities at this time. Learn more.

Our Standard: Beyond Clean Beauty

100+ banned ingredients and counting. When it comes to better beauty and body care, we go above and beyond.

flower petals, honey, ingredients

Don’t Miss It: The Self Care Sale Is Here

The leaves are turning, and it’s time to treat yourself with killer prices on all beyond clean beauty, body and personal care items.

  • When: October 16 – 18 only
  • What: 25% off all Beyond Clean Beauty, Body and Personal Care items
  • What else: Includes items already on sale, plus, Prime members get an extra 10% off*

Head into your local Whole Foods Market and discover all the transparent, trustworthy treats in our beauty and body care aisles.

*Valid 10/16 – 10/18/20. While supplies last. Quantity limits apply. Quantities limited. No rain checks except where required by law. U.S. only. Must scan Prime code or provide linked phone number at checkout to receive Prime member offer. Prime member discount applied to existing sale items before 25% discount is applied.

We believe what goes on your body is as important as what goes in it. That’s why our beauty and body care standards go beyond typical “clean beauty” claims.

Standards That Go Beyond Clean

  1. We ban 100+ ingredients commonly used in beauty and body care and counting. No need to look for a seal, label or aisle to find our best-in-class products.
  2. Our high standards apply to all beauty and body care products in our stores.
  3. Organic means something here. Organic claims on our body care products are required to be backed up by third-party certification.

100+ Banned Ingredients and Counting

Our experts review the latest research on beauty and body care ingredients for many factors including possible impacts on the environment and human health. We’ve banned more than 100 typically used ingredients, including parabens, phthalates, formaldehyde donors, oxybenzone and EDTA.

Banned Ingredients

2-Bromo-2-Nitropropane-1(and) 3-Diol

Imidazolidinyl Urea



Iodine complex with ammonium ether sulfate and polyoxyethylene sorbitan monolaurate



Iodine complex with phosphate ester of alkylaryloxy polyethylene glycol

Poloxamer—iodine complex

Aluminum Chloride Hexahydrate

Iodopropynyl Butylcarbamate

Polyethylene Terephthalate

Aluminum Chlorohydrate





Polymethyl Methacrylate

Ammonium C6-16 perfluoroalkyl ethyl phosphate

Lead acetate

Polyperfluoroethoxymethoxy Difluoroethyl Peg Phosphate

Ammonium Xylene Sulfonate


Polyperfluoroethoxymethoxy PEG-2 phosphate

Benzalkonium Chloride



Benzethonium Chloride

Methyl Nicotinate



Methyl perfluorobutyl ether



Methyl perfluoroisobutyl ether

Quaternium 15

BHA (Butylated Hydroxyanisole)

Methylbenzethonium chloride

Secondary amyltricresols

BHT (Butylated Hydroxytoluene) Butoxyethanol



C9-15 fluoroalcohol phosphate

Methylene bis-benzotriazoyl tetramethylbutylphenol

Silver Citrate


Methylene glycol

Sodium Bisulfite



Sodium Dodecylbenzenesulfonate



Sodium Hydroxymethylglycinate

Cocamide DEA

Myristamide DEA

Sodium magnesium fluorosilicate

Coal tar

Nonylphenoxypoly (ethyleneoxy) ethanoliodine

Sodium Oxychlorosene

Copper Disodium EDTA

Octafluoropentyl methacrylate

Sodium xylene sulfonate

Diazolidinyl Urea


Soyamide DEA

Diethanolamine (DEA)

Oleamide DEA

Synthetic Fluorphlogopite

Dimethyl phenylbutanol


TBHQ (tertiary butylhydroquinone)

Dimethylmethoxy Chromanyl Palmitate


Tetrasodium EDTA

Disodium EDTA


Tetrasodium Etidronate

DMDM Hydantoin






Emu Oil

Perfluorononyl dimethicone


Equine Oil

Perfluorononylethyl carboxydecyl PEG-10 dimethicone



Perfluorooctyl triethoxysilane

Triple dye



Trisodium EDTA



Undecoylium chloride iodine complex


Phenylethyl resorcinol

Vanillyl Butyl Ether


We Care About Organics

In our Beauty and Body Care department, organic really means organic. There are no mandatory government standards for organic label claims on beauty and body care products, so we’ve created our own:

  • Personal care products making an organic claim on the front label must be third-party certified to either the USDA National Organic Standards or the NSF/ANSI 305 Organic Personal Care Products standard.
  • If the product does not have certification to one of the above standards, the product cannot have an organic claim on the front label of the packaging.

Our Favorite Beauty Suppliers With Purpose

We engage with many of our beauty and body care suppliers and participate in the journey with them. We help make alliances with our foundations, advise on our ingredient standards to improve formulations, onboard smaller regional and local suppliers to help them grow their brands and help showcase innovative ingredients and formulations. Learn more about some of our suppliers who are doing more below.


Profits from Alaffia body care products help raise funds for community projects in Togo, such as maternal health programs, building schools and planting trees.

Pacha Soap Co.

Pacha Soap is sold in bulk in our stores, eliminating the need for packaging. Every bar that we sell benefits clean water initiatives and economic ventures in developing countries. We've visited Africa to see the impact of these initiatives first-hand in Burundi — and we’ve also traveled to Peru to participate in the sustainable and regenerative practice used to harvest the plants that produce essential oils.

Good Soap

Available exclusively at Whole Foods Market, Good Soap is available in bulk and can be purchased without packaging. Proceeds from Good Soap help build kindergarten schools in Togo, Africa, where the ingredients for this soap are sourced. We've traveled to these communities to celebrate their openings, allowing us to see the direct impact of this work.

Cocokind Skincare

Cocokind founder, Priscilla Tsai, empowers women through the Cocokind Impact Foundation, her nonprofit organization that provides financial assistance and mentorship to women entrepreneurs.

*Valid 10/16 – 10/18/20. While supplies last. Quantity limits apply. Quantities limited. No rain checks except where required by law. U.S. only. Must scan Prime code or provide linked phone number at checkout to receive Prime member offer. Prime member discount applied to existing sale items before 25% discount is applied.

Explore More

Organic Labeling
Supplement Standards
Seafood Standards Like Nowhere Else
Household Cleaning Product Standards