Created by Whole Foods Market, our Sourced for Good program helps support workers, communities and environmental stewardship where our products are sourced. We collaborate with farms, suppliers and international third-party certifiers — Fair Trade USA opens in a new tab, Rainforest Alliance opens in a new tab, Fairtrade America opens in a new tab, Fair Food Program opens in a new tab, Equitable Food Initiative opens in a new tab and Regenerative Organic Certified opens in a new tab
— to help provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more.
What started as a seedling project known as Whole Trade Guarantee, our upgraded Sourced for Good program has grown to include some pretty big numbers: Millions of dollars are raised annually for hundreds of communities across 12 countries, even in the U.S. Which means the simple purchase of a Sourced for Good product can help do great things.
Sourced for Good Products and Their Stories
From produce to floral to coffee (and growing), our Sourced for Good program — in collaboration with our suppliers — is doing some pretty great things.