Created by Whole Foods Market, our Sourced for Good program helps support workers, communities and environmental stewardship where our products are sourced. We collaborate with farms, suppliers and international third-party certifiers — Fair Trade USA opens in a new tab, Rainforest Alliance opens in a new tab, Fairtrade America opens in a new tab, Fair Food Program opens in a new tab, Equitable Food Initiative opens in a new tab and Regenerative Organic Certified opens in a new tab
— to help provide things like improved wages, health care, student scholarships, planting trees to prevent erosion and more.
What started as a seedling project known as Whole Trade Guarantee, our upgraded Sourced for Good program has grown to include some pretty big numbers: Millions of dollars are raised annually for hundreds of communities across 12 countries, even in the U.S. Which means the simple purchase of a Sourced for Good product can help do great things.
Sourced for Good tulips from Bloomia Farms, one of our U.S. suppliers, help support higher wages for farmworkers in rural Virginia.
Sourced for Good produce from Wholesum Family Farms helped purchase a school bus to ensure safe transportation for students in their community, resulting in higher graduation rates.
Supporting environmental stewardship.
Sourced for Good bananas from Coliman help support their rescue and maintenance efforts of the mangrove ecosystems.
Sourced for Good Products and Their Stories
From produce to floral to seafood (and growing), our Sourced for Good program — in collaboration with our suppliers — is doing some pretty great things.