Our Core Values
Our purpose is to nourish people and the planet

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture.


 

 

We Sell the Highest Quality Natural and Organic Foods
We appreciate and celebrate great food.
We Sell the Highest Quality Natural and Organic Foods
We Satisfy and Delight Our Customers
Our customers are the lifeblood of our business and our most important stakeholder.
We Satisfy and Delight Our Customers

Extraordinary Customer Service We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about Whole Foods to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair. Education We can generate greater appreciation and loyalty from all of our stakeholders by educating them about natural and organic foods, health, nutrition and the environment. Meaningful Value We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers. Retail Innovation We value retail experiments. Friendly competition within the company helps us to continually improve our stores. We constantly innovate and raise our retail standards and are not afraid to try new ideas and concepts. Inviting Store Environments We create store environments that are inviting and fun, and reflect the communities they serve. We want our stores to become community meeting places where our customers meet their friends and make new ones.


We Promote Team Member Growth and Happiness
Our success is dependent upon the collective energy, intelligence, and contributions of all our Team Members.
We Promote Team Member Growth and Happiness
We Practice Win-Win Partnerships with Our Suppliers
We are part of an interdependent business ecosystem.
We Practice Win-Win Partnerships with Our Suppliers
We Create Profits and Prosperity
We earn profits every day through voluntary exchange with our customers.
We Create Profits and Prosperity
We Care About our Community and the Environment
We serve and support a local experience, and practice and advance environmental stewardship.
We Care About our Community and the Environment