Our Core Values

Our purpose is to nourish people and the planet

We Sell the Highest Quality Natural and Organic Foods

When you walk in our doors, you’ll find vibrant stacks of produce, animal welfare rated meat, Responsibly Farmed and sustainable wild-caught seafood and body care products with ingredients you can trust. That’s because we have experienced team members who help make it all possible. They partner with farmers and suppliers and carefully vet our products to make sure they meet our high standards by researching ingredients, reading labels and auditing sourcing practices — all to make shopping easier for you. Remember, if it doesn’t meet our standards, we don’t sell it. Learn more about our quality standards.

We satisfy and delight our customers

Our customers are the lifeblood of our business and our most important stakeholder. We strive to meet or exceed their expectations on every shopping experience.

We deliver outstanding customer service through our knowledge, skill, enthusiasm and operational excellence.

We continually experiment and innovate to offer a better customer experience. We create store environments that are inviting, fun, unique, comfortable, attractive, nurturing, and educational. Our stores are community meeting places where people can join their friends and make new ones.

We promote team member growth and happiness

Our success is dependent upon the collective energy, intelligence, and contributions of all of our Team Members. We design and provide safe and empowering environments where highly motivated people can flourish and reach their highest potential.

We strive to build positive and healthy relationships. "Us versus them" thinking has no place in our company. We earn trust through transparent communication, open door policies, and inclusive people practices. We appreciate and recognize the good work that our fellow Team Members do every day.

We value the importance of fun, family, and community involvement to encourage a rich, meaningful, and balanced life.

We practice win-win partnerships with our suppliers

We are part of an interdependent business ecosystem. There are tens of thousands of suppliers that we depend on to create an outstanding retail shopping experience for our customers.

We view our trade partners as allies in serving our stakeholders. We treat them with respect, fairness and integrity - expecting the same in return.

We listen compassionately, we think carefully, and we always seek win-win relationships with everyone we do business with.

We create profits and prosperity

We earn profits every day through voluntary exchange with our customers.

We know that profits are essential to create capital for growth, job security, and overall financial success. Profits are the "savings" every business needs in order to change and evolve to meet the future goals. They are the "seed corn" for next year's crop and creator of sustained prosperity.

We are stewards for our parent company, Amazon, and we have a responsibility to use their capital wisely and frugally with the goal to increase its value over the long-term. We will grow at such a pace that our customer satisfaction, Team Member happiness, and financial health continue to flourish together.

We Care About our Community and the Environment

We serve and support a local experience, and practice and advance environmental stewardship. Learn more about how we support communities & our environment

Explore More

Local Producer Loan Program
Principles of Organic Farming
Declaration of Interdependence
Food Ingredient Quality Standards