To make shopping for high-quality products easy for our customers, we created our rigorous Quality Standards, a set of rules that help determine the products we will and will not sell in our stores, from meat to seafood to body care and more. Our 365 by Whole Foods Market brand offers more than 3,500 affordably priced and thoughtfully sourced products that not only meet our already strict standards, but also in many cases go above and beyond what we require of other brands.
365 Brand: Going the Extra Mile
We offer 365 by Whole Foods Market products that go the extra mile when it comes to sourcing, worker and animal welfare and supply chain transparency. Learn about some of our products that we’re proud to showcase in our aisles.
Fair Trade or Rainforest Alliance Certified Coffee
All 365 by Whole Foods Market packaged coffee products are certified to meet one of the following third-party standards: Rainforest Alliance, Fair Trade USA or Fairtrade International.
We are also members of Conservation International’s Sustainable Coffee Challenge opens in a new tab, which is working to make coffee the world’s first fully sustainable agricultural product.
Also, all 365 by Whole Foods Market tea is certified by Fair Trade USA or Rainforest Alliance.
Beyond Cage-Free Eggs
In 2017, we launched our Animal Welfare Standards for Laying Hens with our 365 by Whole Foods Market carton eggs, which include requirements for how the hens are treated and raised. As of 2020, we expanded this commitment so that all shell and liquid eggs sold in our dairy cases now meet these same standards.
Not satisfied with simply requiring cage-free eggs, we created our Animal Welfare Standards for Laying Hens to include these requirements:
Hens have room to roam and scratch about
No antibiotics given to hens
No land-animal by-products in hen feed
Nests and perches for hens to roost at night
Hens provided with foraging material
Fair Trade Certified Chocolate
All of our chocolate bars, chocolate chips and baking chocolate products sold under our 365 by Whole Foods Market brand are Fair Trade certified.
Our Palm Oil Pledge
We are concerned with the social and environmental impacts of palm oil production in tropical rainforest ecosystems around the world. To show our support for the protection of rainforests, communities and our global climate, we’re proud to report that all 365 by Whole Foods Market brand food items containing palm oil, palm kernel oil, palm fruit oil and palm shortening are produced using sustainable oil products.