Whole Foods Market's mission is to nourish people and the planet. That means terms like organic, sustainability and responsibly sourced aren't just buzzwords, but rather core to who we are.
To make shopping for high-quality products easy for our customers, we created our rigorous Quality Standards, a set of rules that help determine the products we will and will not sell in our stores, from meat to seafood to body care and more. Our 365 brand offers over 3,000 affordably priced and thoughtfully sourced products that meet our already strict standards, even exceeding what we require of other brands in many cases.
365 brand: Going the Extra Mile
We offer 365 brand products that go above and beyond when it comes to sourcing and supply chain transparency. Learn about some of our products that we’re proud to showcase in our aisles.
Pacific Rim Coffee
Made with 100% arabica beans from smallholder farmers in the Pacific Rim Islands and Latin America. Sourced from top-quality producers who prioritize sustainable growing practices. Supports small growers worldwide through ethical sourcing collaborations.
We're members of Conservation International’s Sustainable Coffee Challenge opens in a new tab, which is working to make coffee the world’s first fully sustainable agricultural product. Additionally, all 365 brand packaged coffee and tea are certified by Fair Trade USA, Fair Trade International or Rainforest Alliance.
Beyond Cage-Free Eggs
In 2017, we launched our Animal Welfare Standards for Laying Hens with our 365 brand carton eggs, which include requirements for how the hens are treated and raised. As of 2020, we expanded this commitment so that all shell, liquid and hard-boiled eggs sold in our dairy cases now meet these same standards.
Not satisfied with simply requiring cage-free eggs, we created our Animal Welfare Standards for Laying Hens to include these requirements:
Hens have room to roam and scratch about
No antibiotics given to hens
No land-animal by-products in hen feed
Nests and perches for hens to roost at night
Hens provided with foraging material
Fair Trade Certified Chocolate
All of our chocolate bars, chocolate chips and baking chocolate products sold under our 365 brand are certified by Fair Trade USA or Fair Trade International.
365 brand dairy and cheese
All of our dairy and cheese products meet our rigorous Quality Standards too. We ban over 300+ ingredients which will never be found in 365 brand products.
365 brand organic pasta
Our organic fusilli pasta is made in Italy and its spiral shape is perfect for holding thick or creamy sauces. Everything, even pasta, adheres to our Quality Standards.
Customers can count on our Quality Standards being applied to all foods we sell in store and online, from chocolate to cheese to everyday essentials found inside a pantry, like snacks, pasta or canned goods. We prohibit 300+ food ingredients in our stores, opens in a new tab and our 365 brand is no different.
365 brand Wild-Caught Sockeye Salmon Fillets
Whether it's fresh or frozen, all of our seafood can be traced from fishery to store. This package of frozen wild-caught sockeye salmon fillets is great for an easy weeknight dinner, but it doesn't sacrifice anything in terms of quality.
At Whole Foods Market, we maintain full traceability of our seafood. Everything sold in our Seafood department is Responsibly Farmed or sustainable wild-caught (that includes frozen and breaded options, appetizers, smoked seafood and seafood dips). This commitment ensures healthy ocean ecosystems are supported.
Our wild-caught seafood has been certified by the Marine Stewardship Council (MSC) or rated “green” or “yellow” by the Monterey Bay Aquarium Seafood Watch program. While our farmed seafood provides a reliable year-round source of high-quality seafood you can trust. Read about our wild-caught and Respnsibly Farmed seafood standards here. opens in a new tab
Sustainable palm oil commitment.
We are concerned with the social and environmental impacts of palm oil production in tropical rainforest ecosystems around the world. To show our support for the protection of rainforests, communities and our global climate, we’re proud to report that all 365 brand products containing palm oil, palm kernel oil, palm fruit oil and palm shortening are produced using sustainable oil products.
We’re the first and only certified organic national grocery store.
Selling the highest-quality organic foods and products is core to who we are. In 2025, over 34% of all products sold at Whole Foods Market were organic, more than 8 times the industry average of 4%. Our commitment goes even deeper: 61% of fresh produce and floral was organic (vs. 16% industry average), and 32% of meat was organic (vs. 1% industry average).
We have tens of thousands organic products available across more than 500 stores (and counting), and apply strict standards so that organic stays organic from farm to cart. We meet specific requirements to earn organic grocer certification opens in a new tab every year and verify that organic food does not touch conventional on its journey from suppliers to your shopping cart.
What do you mean by organic? Can non-food products be organic?
Organic is a federally regulated standard, meaning food sold as organic in the U.S. meets the government mandated standards. But, unlike organic foods, body care products that make organic claims don't always get the same level of scrutiny. That’s why we require third-party certification to an approved organic standard for every body care product that makes an organic claim, ensuring “organic” means organic in every aisle you shop. We've also created a guide to help you understand organic labeling. opens in a new tab
What about sustainability?
At Whole Foods Market, sustainability means making responsible choices about food production, sourcing and selling products that minimize environmental impact and support long-term ecological balance. This includes supporting organic farming, reducing waste, and prioritizing practices that protect the environment and support healthy food systems.
