Core Values
Earnest moment: This list reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture.
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Quality STANDARDS
We’re seriously serious about quality around here. We carry natural and organic products because we believe that food in its purest state — unadulterated by artificial flavors, sweeteners, colorings and preservatives — is the best tasting and most nutritious food available.
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Organic
Farming
What does “organic” really mean? It’s farming without the standard array of modern toxic and persistent chemicals commonly used in conventional food production. Yet organic farming isn't primitive, it's actually farming with our future at heart.
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Sustainability
Wondering how to navigate seafood in our stores? We give you the whole story on the wild-caught fish we sell. And when it comes to farmed – you won’t find higher standards anywhere else!
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Animal Welfare
Standards
It's often easy to forget that the burger, steak or drumstick on your plate was once an animal. How was that animal raised? How was it treated? Where did it come from? Unlike our competitors, we believe the more you know about our meat, the better!
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Caring for
Communities
Sure, we've got the whole hippies and health food thing covered, but we’re so much more! Being part of a community means being an active neighbor. And we believe true community transcends the boundaries of our towns and cities.
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Whole Trade Guarantee
It’s not just about groceries. We believe we have a responsibility toward all people involved in our business, including producers in developing countries.
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