Product Ingredient FAQs
Our Private Label Brands

Whole Foods Market's own Private Label brands are growing! From the everyday to the gourmet, the Whole Foods Market family of brands offers the highest quality products for every occasion. To wear any of our labels, an item must meet the highest standards for quality and taste, so we search the world for the most flavorful foods that are free of artificial flavorings, colorings, sweeteners, preservatives and hydrogenated fats.