Our Whole Trade® Guarantee

A Commitment to Ethical Trade, the Environment and Quality Products.

At Whole Foods Market®, we believe we have a responsibility toward all entities involved in our business: our customers, shareholders, Team Members, suppliers, the environment and, not least of all, our community. To us, community transcends the boundaries of our cities to the places from which we source our products, many of which are in developing countries.

As a result, we have created the Whole Trade® Guarantee, an extension of our values that lets you rest assured that you are buying the best for you, for your community, and your world. Whole Trade® Guarantee products must:

  • Meet our high Quality Standards

  • Provide more money to producers

  • Ensure better wages and working conditions for workers

  • Utilize sound environmental practices