Whole Story

At Whole Foods Market®, we love sharing good food and drink. Whether it’s peak-of-the-season fruit, a team member creation from our bakery, or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too, which is why we’re giving it away! Read on to find out how you could win some free stuff. UPDATE: Thank you to everyone that entered! Congratulations to our randomly chosen winner, Sara M. from Virginia!

Halloween is just three weeks away and with supermarket store shelves stocked with sugary delights, this fact is hard to ignore. It’s also hard to ignore the ingredient lists of candy classics, chock full of high fructose corn syrup, artificial flavors, artificial preservatives and more. 

I love that Whole Foods Market offers other options for trick-or-treaters and Halloween revelers, or straight-up chocolate lovers, like the delicious Alter Eco Organic Dark Chocolate Quinoa Bar.  This six-ingredient wonder (Cacao beans, raw cane sugar, cocoa butter, quinoa-rice crisps (quinoa, rice and sugar), vanilla beans) offers an update to a childhood favorite.  It’s got a satisfying crispy crunch and is Fair Trade certified and organic to boot. 

From the Royal Quinoa harvested in the Bolivian Andes to the Amazon-grown and Swiss-made dark chocolate to the unrefined Mascobado cane sugar from the Philippines, every ingredient in this simply delicious chocolate bar is chosen with care and concern for the environment and the communities producing these products.  Alter Eco is committed to the small farmers and their families who grow their products, and as such have developed an extensive auditing process for all of their growers to ensure fair wages, good working conditions and hours, and opportunities for economic growth and development. (You can read more about the Alter Eco story in this blog post from last May.)

So, at this point, I know you absolutely can’t wait to get your hands on this amazing chocolate bar and guess what, you’re just in luck!  If quinoa in a chocolate bar sounds a little “nutty”, tell us what other crazy thing you’d add to a chocolate bar. Share your ideas in the comments below by Friday, October 19^th.  We’ll pick a winner at random to receive a case of Alter Eco Organic Dark Chocolate Quinoa Bars (that’s a total of 48 bars!).

The fine print: No purchase necessary. Promotion ends October 19, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.