Whole Story

The Official Whole Foods Market® Blog

Announcing a Great New Partnership: Food52 and Whole Foods Market

By Amanda Hesser and Merrill Stubbs, December 11, 2012  |  Meet the Blogger  |  More Posts by Amanda Hesser and Merrill Stubbs

Amanda Hesser and Merrill Stubbs are the founders of Food52, a new kind of food lifestyle company with a thriving online community. Visit Food52.com for great recipes, how-tos and answers to all of your food and cooking questions.

Amanda and Merrill

We're thrilled to announce the launch of Food52's national partnership with Whole Foods Market.

We started Food52 a couple years ago as a buzzing place for people to gather and do what we do all day long: talk about food! We began by creating the first crowd-sourced cookbook in 52 weeks. Before we knew it, we had a lively, constructive community on our hands. We vet recipes, create cookbooks and apps, answer food and cooking questions, throw potlucks, and share our favorite products.

As you can imagine, we share some important DNA with Whole Foods Market. We think cooking is really important — especially now. We believe in excellent ingredients, grown and produced by people who care about the land and about our food system. And of course, we both believe in the power of community.

As partners, Food52 will share some of our best recipes, ingredient spotlights and cooking tips with the Whole Foods Market community. We'll collaborate on Twitter chats. We'll bring the Food52 Hotline, the first community-powered resource for getting quality answers to all your food and cooking questions, to Whole Foods Market online. (Check it out for all your holiday cooking questions!) In addition, many Whole Foods Market fish, meat, and cheese team members will join the Food52 Hotline as expert contributors.

We recently partnered with Whole Foods Market for a very special edition of one of our regular features, called Big Feast. Big Feast is where one of our community members takes a break from the routine of simply getting dinner on the table and embarks upon a cooking adventure that culminates in a "big feast," usually with as many friends and family squeezed around the table as they can possibly fit. All the while sharing the story of their adventure in the kitchen with the rest of the community.

In the past, we've featured a 17-course Scandinavian meal, a goat roast, and a weekend of cooking in the woods, among others. We decided to do something a little different with this Big Feast: Whole Foods Market donated $5000 in groceries, and Food52 joined forced with Robicelli's to cook up a Big Feast for victims of Hurricane Sandy in Brooklyn, New York. You can read more about it here.

We're excited to be working with Whole Foods Market on all these great projects. We look forward to seeing both communities flourish, and to spreading the love of cooking together.

Cheers!

Amanda & Merrill
Co-founders of Food52

Category: Cooking Community

 

10 Comments

Comments

Jane lampton says ...
I am not 100% vegan but am interested in vegan recipes. I would like to become more vegan.
12/14/2012 8:34:52 AM CST
MICHAEL A. PEPPERS says ...
I have shopping at this store for 5 years everyone has always been very helpful and polite i drive about 27 miles every Friday it is well worth the drive. Wholefoods Town & Country Thank you.
12/16/2012 10:10:23 AM CST
Deborah Jones says ...
Do you carry a special fruitcake that is really a nut cake? I understand that Whole Foods (sorry-- I have not had any contact with them) sells them. My parents received one as a gift and it was eaten in less than an hour. Thanks for your story and all that you are doing. DJ
12/18/2012 11:41:54 PM CST
Nikki - Community Moderator says ...
@DEBORAH - That sounds delicious! I have seen a few fruit/nut cake options in our Bakery department. Our products will vary between regions and store locations. I would suggest reaching out to your local store to see what they have in stock! You can find a list of stores at http://www.wholefoodsmarket.com/stores/list.
12/19/2012 9:47:28 AM CST
Donna V. Scher says ...
I'm interested in all things "cooking" -- I'd like to join your blog
12/19/2012 7:15:35 PM CST
Peg Callard says ...
I am a long time fan of Amanda Hesser from her NYT days through to her partnership with Merrill Stubbs, as well as an advocate and frequent shopper of Whole Foods, so your announcement is a win-win for me! Maybe even a win-win-win if we include myself, Whole Foods and the Food 52 girls! Congratulations!
12/19/2012 9:21:43 PM CST
Sarah Ziker says ...
Thrilled this partnership happened!!
12/20/2012 6:45:59 PM CST
Sandy Stricker says ...
I'm interested in more recipes for no wheat products to make at home like breads, buns, crackers ect.
12/28/2012 11:29:49 AM CST
Nikki - Community Moderator says ...
@SANDY - I was able to find some awesome GF bread recipes on the Food52 site. You can find them at http://food52.com/recipes/search?q=gluten+free+bread. Enjoy!
12/28/2012 11:38:46 AM CST
Spencer says ...
Icing or frosting is the creamy topping added to baked goods, such as cakes and cupcakes for decorating purposes. Maybe you will find recipes for cakes other in the world. While working with these edible sheets make sure to complete doing the printing job in advance and then store them in a zip-loc bag.
12/31/2012 7:58:03 AM CST