Whole Story

The Official Whole Foods Market® Blog

A Bevy of Beverages + Sales!

By Elizabeth Leader Smith, December 22, 2013  |  Meet the Blogger  |  More Posts by Elizabeth Leader Smith

I’m a day drinker. Water. Coffee. Tea. Juice. Dairy. Non dairy. Bubbles. No bubbles. Caffeine. No caffeine. Lucky for me, new options abound too. Here are a few beverage trends you might be seeing on the shelves at Whole Foods Market®; let’s raise a glass to variety!

Synergy KombuchaKombucha

Although its popularity has been increasing during the past few years, lightly effervescent tea-based Kombucha has origins in the ancient Far East where it was revered for thousands of years as "the Elixir of Life". It is made by fermenting tea and sugar with a kombucha culture. The popular GT’s Kombucha has raw and organic options and flavors ranging from Gingerade to Citrus to Multi-Green.

Probiotics

Meaning “for life,” probiotics, such as L. acidophilus and Bifidobacterium, aid our bodies in maintaining healthy levels of beneficial bacteria in the gut and intestines. These good bacteria are indispensable for immune systems, good digestion and proper nutrient absorption. Here are two examples of drinks that contain probiotics:

Kefir. With origins in Eastern Europe and a staple of European diets today, Kefir (kee-fer) is a fermented milk drink with a tart and even slighty sour taste. Think of it as yogurt’s cousin with a thinner consistency. Made either with kefir grains or a powdered kefir starter, it is usually sold as a drink, either plain or flavored. Look for it in the dairy case near the milk and yogurt.

Kevita DrinksKeVita Sparkling Probiotic Drink. When nutritional consultant Chakra Levy began fermenting non-dairy organic KeVita in her home kitchen, she created something new – a sparkling drink with a pleasing, mellow fermented flavor that is not tart or vinegary. Unlike other kefir drinks, it is not dairy based and has its own unique, refreshing sparkle and taste. It starts with a living probiotic culture, which is fermented and then blended with a base of coconut water, tea or fruit. From Mango Coconut to Pomegranate, most flavors are sweetened with no-calorie stevia and there are options with or without caffeine.

Coconut Water

Refreshing with a sweet, nutty taste, coconut water is a clear liquid tapped from young, green coconuts. (Coconut milk, on the other hand, is an emulsion of coconut water and fresh grated coconut.) Coconut water’s hallmark is high potassium.

Evolution DrinksCold-Pressed Juices

Founded on the belief that heat can rob juices of flavors and nutrients, cold-pressed juices use cold pressure to maintain natural flavor. These juices are freshly squeezed and bottled cold. One such producer, Evolution Fresh, has an expansive range of offerings from Cucumber Pineapple Ginger to Organic Tangerine to Sweet Green with Lemon Juice.

Buy One, Get One Sales

Drink up deals this Friday, December 27 when our US and Canadian stores are offering a buy one, get one free offer on GT’s Millennium and Enlightened lines of Kombucha. Plus also on Friday in our US stores only, buy one, get one free of KeVita!

Thirsty for more savings? Shop for Evolution Fresh on Monday, December 30 and buy one, get one for free. US stores only.

Availability and limits may vary by region. Contact your store for details. While supplies last. Most of our stores do not provide rain checks for sales like this.

Which of these are you drinking these days? Or share an alternative beverage suggestion with me.

Category: Grocery, Food & Recipes

 

12 Comments

Comments

Paul J. O'Leary says ...
I read recently about a new (healthy) drink developed by a relatively young couple that Whole Foods had begun selling - about 5 different varieties - and then I lost the article, and forgot the brand name. Can you help ?? Thanks, Paul O'Leary
02/01/2014 8:33:12 AM CST
Nikki - Community Moderator says ...
@PAUL - Our products differ so the best way to find it will be to call the local store in your area. If this was a local option, they will be happy to look in to it for you!
02/03/2014 1:06:05 PM CST
LJ says ...
Hello, are you able to obtain the Evolution Fresh Sweet Burn and Sweet Greens in stock? I love coming through in the morning to pick up these juices on the way to work. The last few days I have not been able to find either. Love these juices! Thank you
04/01/2014 4:09:05 PM CDT
Nikki - Community Moderator says ...
@LJ - Our ordering is conducted at the store/regional level. Check with your local store directly to see why they have been out of stock and when they expect to receive more!
04/01/2014 4:43:00 PM CDT
Chris says ...
I loved the sale you had last year on Evolution Fresh (buy one get one sale 12-30-13) When will this great deal be offered again or when will Evolution Fresh go on sale again?
05/16/2014 1:33:34 PM CDT
Nikki - Community Moderator says ...
@CHRIS - We do not currently have plans for a nationwide sale as of now but check with your local store to see if they plan on running a store sale soon!
05/19/2014 11:31:37 AM CDT
Janet Butler says ...
Do you carry the Kono Red beverages?
07/06/2014 12:02:21 PM CDT
Nikki - Community Moderator says ...
@JANET - Our exact product options differ between stores. Check with your local store to find out if they have this in stock!
07/07/2014 12:45:55 PM CDT
Marnie Rourke says ...
What is the price of a 4-pack of Fentimans' Rose Lemonade? They also make a cold beverage that is flavored with Seville oranges. Is there any plan to carry that flavor in the River Forest store> Thanks for your help. Blessings, Marnie
07/26/2014 4:24:01 PM CDT
Nikki - Community Moderator says ...
@MARNIE - Our prices are determined by each store location. Check with your local store to see if they have this in stock and if so, what the price point is.
07/28/2014 11:24:59 AM CDT
Lori says ...
Do you carry Jun? If not is it possible that you will in the future? thanks, Lori
09/15/2014 9:55:21 AM CDT
Nikki - Community Moderator says ...
@LORI - Our exact product options will differ between stores. Check with your local store to find out if they have this in stock.
09/15/2014 12:47:09 PM CDT