Whole Story

The Official Whole Foods Market® Blog

Bob's Red Mill

By Carly Price, January 11, 2013  |  Meet the Blogger  |  More Posts by Carly Price

Bob's Red MillWe love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

Bob Moore, the man pictured on Bob’s Red Mill labels, still comes to work every day and is just as passionate about whole grains as he was when he established the company nearly 40 years ago with a single old-fashioned stone mill.

Bob’s interest in the old-world technique of stone milling actually began in the 1960s when he and his wife, Charlee, acquired their first stone mill in California. The couple sold it when they “retired” to Oregon in 1978, but when Bob took an afternoon walk and stumbled across a defunct mill, he just couldn’t resist. Soon they had the mill up and running, and they have continued milling grains ever since, even after a 1988 fire destroyed the building. They rebuilt in Milwaukie, Oregon, and the facility has grown to 320,000 square feet.

Bob’s Red Mill now offers hundreds of products — many of them organic or gluten free — ranging from flours, grains, beans and seeds to baking mixes and soup mixes. Bob’s offers more than 20 varieties of oats alone! The technology used to create them has changed little over the years.

Bob's Red Mill

“Our stone mills grind slowly at cool temperatures to ensure the most nutritious part of the grain remains,” Bob explains. “We don’t add anything or remove anything. One hundred pounds of whole grains go in the mill, one hundred pounds come out.”

Yet the company has always stayed on the cutting edge when it comes to gluten-free products, which they started offering more than a decade ago.

“We have a dedicated facility where only gluten-free products are milled and packaged,” Bob says. “Our in-house lab takes samples and tests to verify purity and make sure every ingredient is truly gluten free and meets our standards.”

Bob's Red Mill

The same trust and integrity that earns Bob’s Red Mill a loyal customer following has also kept their employees happy, and many have stayed with the company for more than 30 years. In 2010, on his 81st birthday, Bob decided to thank them for their dedication by giving employees the company through an Employee Stock Ownership Plan.

As a business leader whose mantra and biography title is People Before Profit, Bob believes the people best suited to run his company in the future are the ones who built it from scratch.

What are some cool things you’re making with Bob’s Red Mill ingredients?

Category: Supplier Stories




Rosie says ...
It is a great story and I love Bob and Bob's Red Mill . 40 years ago when Bob was starting out, I had bought my own flour grinder and would buy whole oats, barley, wheat, rye, and was making breads with my freshly ground flour. My flour grinder was a hand crank one, so you would get a good workout. I miss my flour grinder and have been thinking of getting another one, esp as I have many whole grains like spelt, etc. Lately I've been making energy bars using many of Bob's products such as many nut flours, etc. When I see my packages of Bob's Red Mill in my pantry, I feel special and love making things for my pals and relatives with his products.
01/12/2013 11:50:58 AM CST
GingeyPumpkinz says ...
01/14/2013 3:20:40 PM CST
Leslie says ...
Love your products... I use the soup mixes mostly... But have recommended your product to several clients and friends...
01/16/2013 5:29:00 PM CST
Diane says ...
I love this story...I wish all of the US companies would listen to his philosophy...made in the USA by the people who have a vested interest! Thank you Bob and Charlee. You are an inspiration!
01/16/2013 5:48:51 PM CST
Scott Brady says ...
I put Bob's Ground Flaxseed Meal on my frozen yogurt at night. It has lowered my triglycerides into a safe range! We also use Bob's Corn Starch and Whole Wheat Flour. The are great healthy products. thanks Bob! Scott Brady Monmouth Junction, NJ
01/16/2013 6:03:47 PM CST
jodi says ...
i am making lots of raw desserts with his shaved coconut. i am going through it like crazy! things like 9 layer bars, chocolate chip cookie dough..... they are made with ingredients like almond flour or almond butter as the base. very yummy!
01/16/2013 6:25:51 PM CST
Claudia Hamby says ...
I've tried different kind of flours, but since I try Bob's Red Mill flour I just can't stop using it. Even his bread flour it's just the BEST!!! After reading also his story in his web site I was just amaze by his integrity and vision! Keep going like you have done because that is your secret of your sucess!!! Thanks for being in the market and the life of many! Claudia
01/16/2013 6:36:27 PM CST
cindy joseph says ...
I would like a good healthy recipe for Buckwheat pancakes. Do you have one?thanks, Cindy
01/16/2013 6:59:24 PM CST
Rosamond McDonel says ...
Anything that is gluten free and dairy free (not as serious as gluten free) would be a major contribution to my life. Like the sounds of the blog.
01/16/2013 7:47:47 PM CST
Maureen says ...
I love baking with Bob's Red Mill products! I also love that there's such a variety, particularly of gluten-free products. Thanks, Bob!
01/16/2013 7:50:27 PM CST
Paula Hurley says ...
We only use Bob's flours, whole wheat, unbleached white, dark rye in our breadbaking every week. We also use almost all of the wonderful line of products he sells. They are the best you can buy and use, and so healthy!
01/16/2013 8:06:56 PM CST
Amanda Iden Howell says ...
I've always loved all of his products! My favorites are the corn muffins mix, chocolate chip cookie mix, and their plain flour.
01/16/2013 8:44:23 PM CST
kurt says ...
I must have at least a dozen of there products in my pantry and are always very satisfied with no complaints.
01/16/2013 9:27:05 PM CST
Sonia Lebron says ...
i'm so happy i found out about this product. it saves me from a lot of pain in my stomach.. guess why? i'm GF.... and the baking soda saves me when i take 1/2 tsp if i ate bad food in the restaurant. I buy many of Bob's red Mill product... it's late and going to bed..just could not pass up this page when i saw it...... NITE!!!!!
01/16/2013 10:51:39 PM CST
Kelly says ...
I have the privilege to live in Portland, Oregon, about 11 miles from the Bob's Red Mill store and restaurant. Every two or three months, I go to Bob's to stock up on flours, dried beans and legumes, oats, coconut, cornmeal...just about anything you can think of. I buy in bulk, storing my purchases in the freezer, saving scads of money, and confident about the quality of the products and the integrity of the operation. I've seen Bob there many times, greeting customers and chatting with friends. The restaurant serves breakfast and lunch Monday through Saturday, and it's very good. The homemade biscuits are a little taste of heaven. There is also a bakery to get healthy breads and maybe some not-quite-as-healthy cookies and cinnamon rolls that are all delicious. The store also offers classes (which, unfortunately I've never taken). The staff is friendly and are obviously very proud of their company and the work they're doing. I plan on being a loyal Bob's Red Mill customer for many years to come.
01/17/2013 12:09:50 AM CST
Herve Devos says ...
with the Almond meal I was able to to bake one of my all time favorite recipes when I was growing up: Galette des Rois : King's cake. A tradition for Epiphanie, where you would bake a cake and someone who would find a token in the cake would be the King or Queen for the day. The inside of the cake is a almond cream filling and it is delicious. I would have sent a picture if I could. It is great fun.
01/17/2013 4:56:47 AM CST
Norma says ...
If only more businessmen could behave and think like Bob!!!
01/17/2013 5:22:45 AM CST
Patricia says ...
Thanks for helping the switch to a wheat free diet be so effortless for me -- and tasty for my family. What do I make with Bob's Red Mill ingredients? Cakes, pie crusts, muffins and (almost) all the delicious bakery items we've always enjoyed. The most wonderful gift was being able to receate my Mum's special Christmas Cake and Christmas Pudding -- it's not Christmas without those!! -- and Simnel cake for Easter. Thank you!!
01/17/2013 8:10:53 AM CST
Amy G says ...
I love Bob's Red Mill! I have used various items in the past but now with my son's food allergies, they are a go to. I love the GF flour mix. Our favorite thing to make is sweet potato waffles.
01/17/2013 9:07:01 AM CST
Pam Horne says ...
I love Red Mill products, have used them for several years now and wouldn't use anything else! I make my own granola and only use Red Mill Oatmeal as the main ingredient. Thank you.
01/17/2013 9:19:54 AM CST
Brenda says ...
Great products. The steel cut oats for oatmeal are my favorite.
01/17/2013 9:24:58 AM CST
Karen says ...
I love Bob's Red Mill Products. To be so consistently perfect I know it is because Bob is so passionate about his products. He has found a job that brings him joy and because of that we are the lucky ones. We get to experience and eat great food. I love his story.
01/17/2013 9:44:55 AM CST
Toni says ...
I have used Bob's wheat germ & oats for many years. The quality is superb. I love that he puts people before profit, and that he makes everything in America. Other companies could learn a lot from him. I will continue using his products even more now.
01/17/2013 10:08:26 AM CST
Joyce says ...
Your products are wonderful! Thank you for being gluten-free! From Celiac People & their families!
01/17/2013 11:27:10 AM CST
mary leonard says ...
l love these products. I use steel cut oats. Organic Bread flours and ground flax seed products.
01/17/2013 11:32:34 AM CST