Whole Story

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Celebrate Poverty is Unnecessary Day With Us

Poverty is Unnecessary Fund® LogoWhole Planet Foundation has designated October 25th as Poverty is Unnecessary Day. We’ve got lots to celebrate and we hope you will join us.

On October 25th, we give thanks for the amazing generosity of a special group of Whole Foods Market suppliers who each pledged $25,000 to the Poverty is Unncessary Fund® for this year. That’s $225,000 to help microlending programs around the globe. We encourage you to support these generous vendors today and on October 25th and on any other day!

Cafe Spice Genji LARABAR Mrs. Meyer's Clean Day

Nature's Path Odwalla Rescue Remedy Steaz

October 25th is special for another reason: it’s the Whole Planet Foundation’s birthday! Back in 2005, that’s the day when Whole Food Market customers funded our start up by participating in a global 5% community giving day. Thanks to your generosity, we hit the ground running and haven’t slowed down since. To date, Whole Planet Foundation has provided more than $29 million to microlending projects in 57 countries around the world, supporting more than 1.7 million people with a chance for a better life.

Interested in learning about the challenges faced in areas where we lend? Watch The Change Series, an 8-part series that follows the experiences of our friends Chris, Zach, Sean and Ryan living on $1 a day for eight weeks in rural Guatemala. Each episode focuses on a specific and pressing development topic they faced, including clean water, nutrition, education, employment, finance and disasters. The Extreme Budgeting episode launches on October 25, and you can watch it here that day to honor Poverty is Unnecessary Day.

A number of our stores are hosting special Poverty is Unnecessary Day events, so check your local Whole Foods Market store’s calendar to see what’s up in your area. We hope you will take the time to stop by and pick up an item or two or more from our generous suppliers to show your support for their efforts.

We’d love to know – what are some of your favorite products from our Poverty is Unnecessary Fund partners?

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Lauren says …

LARABARs are a staple in my weekly food plans. Coconut Cream Pie, Chocolate Chip Cookie Dough and Butter and Jelly are my favorites. I love the simplicity and creativity of ingredients that goes in to each one. I'm also a fan of the Half & Half Steaz green tea and lemonade, and Nature Path's cereal and granola varieties - love me some pumpkin flax granola! Thank you to all of the companies who have pledged. It makes me feel like I have a small part in this great endeavor by purchasing your products. Thank you!! And Happy Birthday Whole Planet Foundation!

Noel says …

great grand opening at Port Chester, NY store!