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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Vicky says …

It sounds like a great cereal and a perfect way to start each day.

Janet Watson says …

We have the book and anxiously await the opening of Whole Foods in Savannah, GA 2013! The we can fully embrace the Engine 2 lifestyle more easily!

Jory says …

I watched Forks Over Knives after a friend at work recommended it to me. I have since read the book, read the Engine 2 Diet and have started reading the China Study. My husband and I have decided to adopt a Plant Strong lifestyle and we would love to win the case of cereal! Thank you for carrying the Engine 2 brand! Jory

Kristin Austin says …

This sounds great! I am changing my diet in order to reduce my cholesterol level. The whole grains and omega 3s look like a good fit.

Too Joe says …

As I age I feel a need to make healthier food choices and add age appropriate physical activity that will include the elements of aerobics, weight-training, balance, stretch and relaxation exercises.

Nik says …

I'm trying to get more vegan protein and would like to make more bean and lentil stew and burgers. Thanks to WF for your greatly helpful recipes!

Amber says …

Loved the book and the recipes that I've tried from it. Very inspiring stories of how a plant-based diet can improve all aspects of health!

j.J. says …

I'm looking to find more vegetables I like. The big successes of 2012 were asparagus and winter squash. Beet greens good, beets bad.

Renee says …

I am going to try to eat better healthier snacks this year.

aj says …

I'd like to find a healthy cereal I'd like for the New Year...maybe Rip's Big Bowl would fit the bill. I'm eating better and exercising for better health. thanks so much!

Danielle says …

I am making more time to take care of myself---taking more time to prepare healthy meals instead of getting take-out, making sure I am getting enough sleep, going for more walks, and allowing myself to relax once in a while! 2 full-time jobs takes a lot out of me, but I am realizing that I am worth taking care of :)

Alethea Smartt LaRowe says …

My husband has registered to run a half marathon this year. I want to do everything I can to help him eat healthy and get all the nutrients he needs.

Caroline Fitzgerald says …

I am completely changing my diet for the better for the new year. The crazy sexy diet is on my kindle and I am going to start by visiting the whole food store in Cheltenham next week !!

MICHAEL LINN says …

I'm going to eat Rip's Big Bowl Cereal rather than create my own version after eating Rip's plant-strong menu for 16 months. Switching to a vegan, plant-strong diet has made a huge difference in my health. As he says in his book, I lost weight and dropped my cholesterol levels. The enormous, pleasant surprise for me was to have my inflammation from rheumatoid arthritis drop by over 50%. Plus, I have a spine and nerve problem restricting my walking until I changed my diet. I'm hooked for life!

Christine says …

healthful eating

Hoang Macdonald says …

I will try and drink less coffee and more water.

Retta says …

My goal is to cut back on sweets, which have been a daily indulgence since the third trimester of my pregnancy. Now my daugher is a year old, and the sweet tooth hasn`t stopped. She is more and more aware of what I`m eating, and I`d rather kick the habit altogether than wait until she`s sleeping to indulge!

Kyl Neusch says …

getting more sleep

Karen says …

My husband and I plan on watching the movie "Forks Over Knives" soon in the new year. I've been trying my best to get my husband to eat healthier foods. This Engine 2 cereal sounds like a tasty and healthy way to start the day. Whenever I try something new and healthy, I always share my find with friends and relatives. It is amazing how so many people still don't realize what is in the food they are eating. I hope I win this giveaway, so I can share my new find!

Laurie Anne Borrego says …

After years of slimming diet resolves, size reductions and disappointments, 2013 is a year of healthy choices. My new morning rituals are a small yet potent five minute wake-up plan of quiet meditation on the floor next to the bed. My goal is to exercise a minimum of three times a week not the intense daily exercise program promised to failure years past. Three times a week a bike ride or a three mile walk in my neighborhood, at the local park or beach. These attainable goals along with more grains, fruits and vegetables choices will instill a healthy lifestyle and importantly a choice I can attain and maintain.

Kim Hassur says …

I joined the 28 Day Challenge in June 2012 and enjoyed the challenge of following a vegan diet, especially since I love a good steak. I lost some additional weight, found some new founds and recipes to try and discovered opportunities to explore other eating habits. I didn't always have all of the ingredients for Rip's Big Bowl so I would improvise and now I even take a little container (about 1/2 cup total) of oatmeal, flax and/or chia, nuts, cranberries, bee pollen and anything else I can fit in. I eat it dry during my breaks or if I need a pick me up. I plan on giving the challenge another try as the New Year rolls in. Happy 2013!

J. says …

Changes we are making in our lifestyle are implementing plant-based foods in our diet. The plant-strong foods feels great and fill us up. Thanks Rip.

Maureen G says …

My goal for the New Year is to maintain weight and firm up my body with more strenuous exercise

Sonora says …

I'm eating more salads for lunch at work. I can make a big recipe at the beginning of the week and have healthy, prepared meals for several days. I'm using a vegan recipe book for ideas!

colleen says …

60 years old....need to get healthy and lose weight.....did plant based for about a year and then got pulled back by cheese, in particular....so like a drug.....anyway....have the engine 2 book and joined the extra.....would really like to get some of the products....live in buffalo, ny so only get to whole foods, when on vacation.....should market it through wegmans as well!!

Rose-Marie says …

I would luv to win this, I've tried their hummus (sold at Whole Foods) and it is excellent! I am making a minor change that I expect to have a big impact. I normally buy veggies and fruits whole, then start recipes from scratch, chopping, etc. I notice that I haven't eaten as many veggies and fruit recipes that I would otherwise b/c of all the effort & time. SOOO I have noticed the EXCELLENT selection of pre-chopped veggies and fruits at Whole Foods and am buying them - saving the work & time - but making my dinner and other meals and snacks so much easier that I will be eating more veggies & fruits than ever!!!!!! The prices are good, too, for prepared veggies and fruits, I have been buying some and I'm very pleased with the prices and the results. Oh, I've also been drinking more juices - carrot my fav, but also various cherry, etc. I luv Columbia Gorge juices the best!!! Thank u for carrying all these wonderful products and produce!!!!

lisa d says …

i believe in a plant strong diet and have renewed my commitment to health in 2013. i cant wait to try the products. thanks!

Bonnie Eldridge says …

I'll try anything that nice fit man is selling. I just started his diet yesterday! Big change in this lifestyle of mine. Hat's off to Rip.

Mark W. says …

I've been following the Esselstyn Reversing Heart Disease diet since my bypass surgery in 2011. My LDL, triglycerides and blood pressure numbers dropped within months to "newborn levels"as quoted by my cardiologist. I've been looking everywhere for a low fat hummus product line and finally just found it this evening at the Wexford, PA Whole Foods Market, Thanks so much for developing and commercializing the Engine2 Plant Strong Hummus product line, I no longer have to make my own. Looking forward to trying all four flavors which I purchased tonight, the Roasted Garlic version was delicious, and was consumed in total in one sitting.

William Raye says …

I would LOVE to try Big Bow Cereal

Asia says …

I intend to exercise regularly. There's a local 5k run in June that I'm going to sign up for to have a concrete goal to work towards.

Craig Sigrist says …

I want to try Engine 2 products to help me lower my cholesterol & blood sugar levels to help me get off my prescription medications.

Jennifer says …

I love what Rip is doing. My family went plant-strong last year and haven't looked back since. Oddly enough I will be working on putting on a few pounds this year and hope to build more muscle mass to achieve that goal.

Angela W says …

Would love to try it!!!! Love Rip!

Amy Morosini says …

I don’t need to make any more New Year’s resolutions because this year I made a life resolution. I went Plant Strong, I got healthy, I got motivated, I became inspired! I am in it forever!

Cathey says …

Would love to have you build a Whole Foods in Missoula MT! Think about it.

Len Meyer says …

We started the plant based diet a few months ago and continue to strengthen our life through this life style change.

Linda Juhl says …

I've been searching for a cereal worthy of eating. This looks like it would be a good one to try. Thanks for all you do to educate us!

Willis Gravelle says …

I've been veg*n for almost 30 years; but am only now learning how to be plant-strong. I've started eliminating processed foods and moving towards more whole foods - thanks in part to the Engine 2 book and the availability of better products at Whole Foods (which just opened a store near us a few months ago)!

Dan Smith says …

Getting back to the natural....

Lynne Krulich says …

Going Plant Strong by reducing processed foods, sweets, fried/fast foods etc. Doing this improve my health and set an example for others.

Sarah S. says …

As a family, we are cutting out meat and animal products by about 95%. Personally, I am doing the Engine 2 Diet. During the last part of 2012, I was able to reduce my cholesterol by 48 points, and I plan on keeping it under 150 during 2013. Thanks for all the great products!

Jennifer says …

Dairy is out the door! I am now 100% plant strong. I do struggle with breakfast as I am not a fan of oatmeal at all and I am trying to cut down on the bread, so this case of Rip's Big Bowl would be fabulous to win.

Sara Mitchell says …

As a nurse it didn't take long to notice that I was handing out the same medications all day long for at least 5 major chronic illnesses. I began to think its just part of the aging process and then I saw Forks over Knives and the Engine 2 documentaries. It made since to me and its the solution that I decided to adopt as a lifestyle. It's been just over a month of eating a whole foods plant based diet and I feel amazing!!! I am committed to staying plant strong for life!

Julie says …

I plan on continuing with my Engine2 lifestyle. I started in October and was real strong until the holidays when the sugar has started creeping back into my diet. Need to kick it to the curb!

Kbair says …

I'm on it! Sprouting my grains, pureeing sauces and eliminating oils. I'm even cooking for my husband from Engine 2 cookbook! A new me in just a few days! Love it!

Carol Loftus says …

I have been plant strong for one year! I have cut oils, meat and dairy from my diet and this year I am working on adding more fitness into my life.

April DeMarco says …

I watched the movie Forks Over Knives and was so inspired. I've done cleanses which I love because of the format. I really need to fill in those blanks for the rest of year by finding products and companies that support my plant based goals and help a picky family follow suit- THE HARDEST OF ALL. Happy New Year. Best, April DeMarco

Kelly Glave says …

The way we eat has been inspired and forever changed by Rip/Forks Over Knives/John McDougall/Linsday Nixon. Thank You.

Priscilla Pride says …

I am re-reading your book and plan to follow it.

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