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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

the holly says …

i'm working on incorporating more veggies into my plant-based eating this year! :)

Marla Sikes says …

Forks Over Knives and The Engine 2 Diet book changed my life. I can't wait to try your new cereal. Plant strong for 2013!

Cate says …

I am trying to stop being a junk food vegan and am hoping to get in shape this year :)

shelly says …

I'm already vegan and plant strong but I'd like to use less oil and cut back on sugar this year!

Matti Smith says …

Rip's Big Bowl is awesome! So filling and tasty. This is my breakfast every morning in 2013!

Virginia says …

I went vegan in late 2012 - and I am committing to taking the 28 Day Challenge starting this month. I really want to detox my body of the "cheese cheating" that I did over the holidays. I want to have blood work done at the start for a baseline and really monitor the results that this lifestyle can produce in my own body. Most importantly, I want to reset the expectations for my young son that giving our bodies what they need to perform best can be simple and taste good too!

Nicole Moskites says …

I just joined a gym, so I am going to exercise more and try to eat better this year. I am already a vegan, but I will try to eat less junk food and more foods in their natural state.

Jennifer says …

I started eating a plant based diet in October and intend on continuing it in 2013. I've lost over 30 pounds and gained a ton of energy. I am excited about these new products too!

Ann Taylor says …

My husband and I are going plant strong this new year!! A big step for him and I am committed to doing a better job. I am so excited to see that these products are being offered now. It helps people (like Us) who are very active and need that extra help with putting the best choices together.

Naomi Rook says …

My family and I have made some really big changes. No dairy, no white flour, and no sugar. The jury is still out on meat, but not eating as much. Eating lots more fruits and veggies, and looking for alliterative ways to cook without meat. Love your book!

Margie Whitling says …

I bought your book for my family and I to read. We hope to get healthy from learning and doing as it says in the book. Thanks. The recipes look good too.

Wanda J. Lunsford says …

Are any of these products available through mail order? I do not live near a Whole Foods. Thanks.

Jessica Fridge says …

We are trying to go more plant strong! I have been making spinach, blueberry, banana smoothies each morning and would love to mix it up with this cereal.

Lynda Wilson says …

A while ago I watched Forks Over Knives after watching Food Matters and I was blown away by the information. I wanted to try a plant strong diet and tried last year but failed. Then as the months went by I just couldn't look at what was on my plate and be happy about it so I said, "Forget it. Eating this way (the standard American diet) makes me feel tired, sick and guilty. When I tried to change my diet last time it was hard but I felt good about what I was eating and I felt so much more energetic and healthy. On the first day of the New Year I am going plant strong." Well, I ended up going plant strong before the New Year and I'm still going plant strong today. Thanks Rip! You woke me up and changed my life!

Michelle Nuzzelillo says …

Although we follow a mainly vegan diet, there is STILL LOTS of junk food available, and we've been eating far too much of it! I need to cut out the sugar...for me and my kids!

Valerie says …

I am in the process of changing over to a plant based diet.

Denise Payton says …

I would love to try this cereal! I have been looking forward to purchasing it at whole food but haven't seen it yet. Keep up the good work!

Christy Williams says …

My husband and I have just started eating no meat and are slowly coming off dairy too. This will be a challenge but we can do it. We would love to try Rips product : ))

Melissa says …

With being diagnosed with MS over 10 years ago and watching Forks over Knives, I was more than just angered. I have gone all plant based foods for just a week now and really starting to feel the difference and can't emphasize enough the importance to our health this is...

Jeremy says …

My family and I have been plant strong since May and we hope to go into 2013 stronger than ever!. I've lost 63 pounds and my wife is below her pre-pregnancy weight. We both have great cholesterol thanks to Rip's Engine 2 Diet! The new line of products would make it even easier for us to be plant strong in a hurry. We live about an hour from the nearest Whole Foods but make trips about once a month!

Chasity Grome says …

I've been following a plant-based diet for over a year now but I haven't yet cut out refined sugars and oils. Today I'm starting with 28-Day Challenge with Whole Foods so I can FINALLY eliminate oil and processed sugars!

Ashla says …

Love the movie! My goal is consistently create or try new recipes that inspire my family (husband and son, and extended family) that healthy living tastes good!

Erika Boyce says …

I have cut down on my animal product intake by about 90%, when I go out is usually when I eat meat or dairy. At home, I am Plant Strong. So in this new year, I'd like to try to be more Plant Strong when ordering out.

Dawn says …

I love E2 and have been trying hard to get my guy on board w/ the plant strong life. We are pregnant now and having this ready to go breakfast would be so awesome for us (and me) to make life easier and help feed the growing baby inside me!!!

Bethany says …

I'm replacing my lunch with a veggie/fruit smoothie that's low in sugar and calories. I hope that this small change will be enough to get my weight headed in the right direction!

Arianna says …

I've been plant strong for a month & I've never felt better!!!! My favorite breakfast for weekdays is Rips Big Bowl!!! I tell everyone about it!!! Plantstrong for life!!!

Taunia May says …

I have been living a plant strong life style since first reading The Engine 2 Diet last year!! I have dropped 20+pounds, brought my cholesterol levels to "optimal" triglycerides dropped from 245 to 93 in 6 months time. If everyone would give plant strong eating a real chance they would notice such significant improvements. I would love to now be introduced tothe ease of the packaged foods that Rip has out. I do not live near a Whole Foods, so it's hard for me to get them. It would be wonderful if they were more widely available!! Pick me please!!!

Rosalinda says …

This year I will stop eating cheese.

Stacy says …

I'm modeling better food choices & having healthy snack options so my daughters will follow as they develop more tastes for other types of veggies & foods. We don't have a Whole Foods nearby so I mix my own cereal. My girls haven't developed the taste for regular coconut or almond milk but the will use the chocolate almond milk on the cereal, it's baby steps but its progress :)

Megan Thompson says …

We are doing the Engine 2 28 day challenge in January, and hope to stay very near vegan for the rest of the year!

Teresa says …

I'm on day 3 of eating a whole foods, plant based diet. The Wendy's in my town will probably have to shut down now ;) haha. I'd love to try Rip's Big Bowl!

Lisa Fogarty says …

after reading the china study and then reading engine 2... last January.. I had a superbowl party with all things from the engine 2 cookbook.. and I have been plant strong since.... I plan on exercising more this year... 30 minutes of cardio a day if possible....

Michelle Butler says …

YUM!

Vicki Long says …

I have already become a vegetarian, now I am going to work on eliminating oils, and dairy products as in the Engine 2 plan. Feeling great!

lori elrod says …

My family has been plant strong for a little over a year now, thanks to the Esselstyn family. For this year our goal is to juice more and stay on track better. I also need a couple more cook books in my library :)

Holly says …

In 2012, I cooked plant strong at home and lost 45 pounds, but found traveling to be very difficult. In 2013, I would like to figure out how to stay plant strong in my travels, and get get exercising. A 5k might even be in the cards :-)

Kate says …

I am throwing out all the bad and filling my body with plant-strong goodness!

Elaine says …

I'm bringing down my cholesterol levels by eating plant strong and have lost 30+ lbs with no effort. This year I am going to get back to exercising regularly.

Cyndi Swanson says …

Rip's Big Bowl was one of the first recipes I tried when I started a whole foods plant based diet. There is no Whole Foods store here in El Paso, so I would LOVE to get a case of his cereal to continue on my journey of eating well! Thanks

Petra Starr says …

The changes we made the weeks leading up to the new year were - no more sodas (which was a favorite of one of my sons) - limit processed food - organic as much as possible, no dairy. We are doing great so far. We are also juicing. My boys and I are really determined to stay healthy as long as possible, hopefully avoiding diseases such as diabetes, heart disease, autoimmune diseases and cancer.

Cecelia Terhune says …

I have already lost 30 pounds and lowered my cholesterol by 30 . I continue to follow a plant based diet because it has given me more energy and a healthier body. This year will be awesome as I lose more and look and feel whole.

Amber Harsin says …

After watching a documentary about a 6 week Vegan challenge and deciding to give it a try, a fellow firefighter at my father's station gave me Rip's book, Totakky changed my focus to gi whole food, plant based instead. It's only been 3 weeks, but I feel so much better and have finally got back the motivation to run again. Half marathon this year? I think yes!

Jennifer Burn says …

This prize would be amazing to win. We are a family of five. I have 3 small children that we are raising on a plant based diet. So as you know it can be an expensive expense. My children are absolutley worth it. This could help with the budget for a little while. We would love to win this cereal!!!

MW says …

I will be serving a veggie and fruit with every meal to help my family meet our athletic goals.

Sharon Pinder says …

I have already begun eating Plant Strong, and as a result my doctor advised me to cut my cholesterol and blood pressure medications in half! However, I still have a few hold-outs in my diet, like Southern sweet tea. :-P My goal for 2013 is to keep a food diary to help me get rid of the last few things I should not be eating, so I will be able to completely quit taking medication for cholesterol and blood pressure! Thanks for all the advice and support I have found at Whole Foods, on the E2 website, and Facebook.

Kate Merriman says …

I'm "healthing up" my already vegan eating by cutting out most of the added oil and fat! Started this morning with a nice baked potato dressed up with some BBQ sauce. Yum!

LJames says …

Since watching Forks Over Knives and buying the Engine2 book we've been adding in much more plant based meals. I juice and do a lot of raw but these foods will make it a little easier, especially for my husband.....glad to see you carrying them!!!

Denise says …

I just watched Forks Over Knives and Engine 2 over the weekend and am excited to get started!! Ive been shopping at Whole Foods for over 15 years and I'm ready to go a step further. I didn't know there were Engine2 specific foods at Whole Foods so I'll check that out. LOVE IT!

Ellery says …

I am going to try (even harder) to not get foods at my college's dining hall that I suspect have been made with oil. Also, I am signed up for a yoga class, as I find motivating myself to spend time exercising during my super busy schedule to be a great challenge for me.

Josh Culp says …

Hey Rip, I am planning on doing no less than 120 minutes of dedicated exercise per week. I purchased a UP band which I use to track steps, I do several laps around our building a day to exceed 10,000 steps. I also use it to track meals.

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