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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Lindsay says …

I have read all about Engine 2 new products and would love to try them! I went plant-strong about 6 months ago and am loving it. <3

Kelly P. says …

Inspired by Rip and Engine 2, I am plant-strong as of New Years's Day! Looking forward to a transformative year! Would love to win the case of Rip's Big Bowl! Thanks!

Nikki Germany says …

This is the year of Kale! My parents and I did a 30 day green smoothie challenge and a 7 day raw vegan challenge towards the end of 2012, now it's time for the ultimate life change - transitioning to an engine 2 lifestyle. We each have an ailment that could potentionally be reversed over time with good habits. We've done our required reading (china study, reversing heart disease, engine 2) and are up to the challenge, and I know that the big guy (my dad) in my family would appreciate having a box of Rip's Big Bowl on hand during those wintery days of waking up at 4a.m. for work while the rest of the house is sleeping:)

Nisha Shah says …

I went full oil-free plant-strong as of January 1st and trying to incorporate 30 minutes of activity a day - yoga, walking, jump rope, whatever. 3 days in, already feeling better! I had to put up a shelf for all my different cereal boxes - Rip's Big Bowl cereal would help me simplify that shelf! :)

Betty Sanchez says …

My new year is going to be an amazing start to a new way if life, I am changing so many things in my life for the better. My biggest change is living the plant based diet way. I love the engine 2 book and the video. It has changed my life for the better. Thank you do much!

Elizabeth says …

About 2 years ago, I found out my Dad has heart disease. Within the next 5 years he is predicted to have stents put in, and probably a bypass surgery after that. One day, I stumbled across the FOK video. The realization that there could be a way for my Dad to live longer and healthier was amazing. My entire family has adopted a plant-based diet for 2013. I am brand new to this but when I stumbled across the Engine2 site I was immediately impressed by the variety of recipes and have been eating RIP's big bowl for breakfast every day! I absolutely love it because it gives me the energy I need in the morning and keeps me full for hours. I can throw in any kind of fruit for variety. It's amazing...thank you RIP!

Cathy says …

This year I WILL eat more vegetables, whole grains and beans. I have given up dairy, although butter creeps in occasionally, and my persistent heartburn has disappeared!

Ashley Z says …

My husband and I are transitioning from 80% to 100% plant strong diets and are both doing CrossFit to get ourselves healthy!

Edward Ouellette says …

I plan on getting my kids on a Plant Stong diet. My wife and I have been on it for almost a year and my oldest son has been eating more and more Plant Strong foods.

Nicole N says …

First, FOK changed my view on the health benefits of eating... then I discovered E2 (& I'm still waiting for my hubby to get me the book!! lol) and I want to show the rest of my little family (hubby and kids) how fulfilling plantstrong eating can be. We had lentil chili for New Year's dinner instead of the traditional pork and sauerkraut. They all loved it.

Jerry says …

Enjoyed the holidays a little too much. Sweets and too much fat. Will be returning to my plant-strong regime and plan on resuming my workouts and walking routine; possibly with a 5K or two thrown in. Plan on doing at least one Monster Dash as well.

Tonya says …

Eliminating dairy for good.

Kerry says …

Being plant strong is a daily struggle! But I know it's worth it so much more in the end. This year I'm going to be experimenting more with my recipes and my health. Kick it up a whole bunch of notches in gym, and educating my friends and family on a healthier lifestyle!

Sue Sharpe says …

I have only had Engine 2 recipes this year! Day 3 and i'm down 3 pounds!! I would love to try your Engine 2 products!

Deb Ralston says …

Your father's "Forks over Knives" has inspired me to go vegan. It's starting to sink in. I've read everything I can get my hands on including your book

Denise F. says …

Three years ago I gave up meat and gradually left behind dairy. I have been eating entirely plant-based for the last year and it's made a tremendous difference in my health! Weight loss, lowered cholersterol and blood pressure, better sleep, more energy - I could go on and on! I've even influenced others in my life to give this way of eating a second glance. This year I plan to continue on the path I'm on and do more experimenting with plant-based foods to find great flavor combinations. Thanks for all you do in this effort!

Sandy walls says …

Being plant strong is what I want to be for a long healthy life. Thank you!!

Sandy walls says …

Being plant strong is what I want to be for a long healthy life. Thank you!!

Robert says …

HEY, I have tried my best to follow the diet.. I need help.. PLEASE! even a coupon for the cereal would be much help.... I need to get back into shape... have MUCH MUCH weight to lose......

Jeff Carpenter says …

I've been 90% plant-based for the past year. As of 1/1/13 I've been 10% plant-based and plan to stay that way! A free case of Rips Big Bowl would help me start off everyday right...

Valerie S says …

I planned and have started feeding my family a whole foods plant strong diet. Have tried some of the E@ recipes and have loved each one!

Sherri says …

I'd love for my family to follow me into the world of plant-strong living! My husband would love Rip's Big Bowl!

Lou says …

We've been plant strong with some cheating while eating out for 3 months. For the new year I'm going 100% plant based and upping my exercise regime. Aiming for a 10k race this year!

Stephanie Lewis says …

I plan to completely and totally cut out processed sugars and share more plant based recipes and knowledge with family and friends.

Kathy Martin says …

We've been working toward a plant-based diet for almost 2 years since my husband's unexpected open-heart surgery. Always looking for new options to help with a busy life! Sounds great!

Jennifer Greco says …

I've become Plant Strong and intend to stay that way!

Denise says …

We love being plant strong and how it has changed our lives! Would love to try any E2 products. -thanks :)

Linda says …

Would love to try this cereal. Will be eating plant strong in 2013!

Alyssa Hult says …

I switched to a plant-strong diet over a year ago and haven't looked back. I don't have any diet changes for the new year... I just plan to keep going strong!

George Gecik says …

This is the year to become part of the Vegan Revolution. I've already started by making several recipes from the Engine 2 Diet and stocking my freezer. Can you feel it happening? People everywhere are coming to grips with the poor health the Standard American Diet (SAD) creates and turning to a Vegan diet. It's time to take control of our diets and our lives. I'm making 2013 my best year yet. How about you?

Reann says …

We've been vegan for the past 3 years, but seem to slide a lot when it comes to junk and processed foods. We are trying to renew the "fruits and vegetables first' theory, but it's hard! We've read Engine 2 and follow Rip's website. We are PATIENTLY awaiting a Whole Foods to be built closer to us so that we can try all of the Engine 2 products. Please send cereal!!!

Ruth Floyd says …

After my mother and brother were diagnosed with cancer, I researched how I could avoid cancer in my future. It led me to the Engine 2 way of life. Since starting the plant based program my cholesterol , triglycerides and glucose levels are normal or approaching normal. I never thought it was possible when I started, but thought I really didn't have anything to lose. But that wasn't true I immediately lost ten pounds without even trying. So I would love to try Rip's Big Bowl cereal and add it to my new way of life.

Mary says …

would love the Rip's Big Bowl....particularly since there is no supplier within about 100 miles of our place....thanks for the opportunity!

Jeff says …

I started E2 Feb 11 2012. and have gotten rid of over 125# and my total cholesterol is now down to 137. I am now in better shape and weigh less than I did as a freshman in high school and that was almost 20 years ago. I would love to try these products but the closest whole foods is over 2 hours away. For the new year I am not going to make any big changes but am going to stick with what is working for me.

Naomi says …

Have been making my own version of the Big Bowl for my husband and I every morning for about a year now. Would love a case of the ready-mixed version!

Keith Longshore says …

Attended E2 @ Whole Foods last year, but veered off-course after the death of my father. Trying to get back Plant-Strong! I have to have my grainy breakfast or nothing seems to work right. Rip's Big Bowl would be the way to go for me. I used the recipe for it in the past, but having it in the box -- the BOMB! Thanks Rip!!

Sean Owen says …

I'm going to eat more kale and sweet potatoes. It's nice that such healthy food is also the tastiest!

rebecca says …

I'm committing to my second year being plant-strong!

Mark says …

One step at a time and for my family it is breakfast! We read the book and look to incorporate your cereal. Have tried the Whole Foods market in CT and have not seen it in the stores yet. Can't wait to try!!

Cathy says …

I'm going to exercise on a regular basis & commit better to eating plant strong.

Erin says …

I am continuing my plant strong journey, which started a little over a year ago. I've had Rip's big blown for breakfast almost every day since then! It's the best! Changes I'm planning for this year include eating as little processed food as possible (baked goods are my weakness!) and exercising more.

Cathy says …

I'm going to exercise on a regular basis & commit better to eating plant strong.

Donna B! says …

I have been vegan for over 12 years and this year want to add more raw meals each day -- more greens, more juicing and more deep nutrition. Thanks for all that you do!

Tammy Krestel says …

After listening to Colleen Patrick-Goudreau's podcast I am determined to live a compassionate plant based lifestyle.

Jason G says …

I've been on a plant-based diet for almost a year now. It has been one of the most satisfying, life-altering decisions I've ever made. For 2013, my goal is to share the benefits of this diet with friends/family to inspire them to do the same!

Kim C says …

2013 is my year to be 100% plant strong....would love to try this cereal, especially since I don't live near a WFM!!

Jessica Roundy says …

Once I read Engine 2 Diet. That was it. It had everything I needed to start my plant based diet. Lost 25 lbs quickly. Peace of mind finally. Thanks so much

Kerry Foley says …

Thanks for all the great work, great food and support

Jessica Roundy says …

Once I read Engine 2 Diet. That was it. It had everything I needed to start my plant based diet. Lost 25 lbs quickly. Peace of mind finally. Thanks so much

Rechel Harris says …

I have struggled with my weight for a LONG time. I have tried every diet imaginable and continue to have cravings for junk food such as chips, chocolate, pizza, etc, etc. I do well for 1 or 2 days then slip back to my old habits. I have read the Engine 2 diet book and have purchased 2 of Lindsay Nixon's cookbooks. I am trying this once again in an effort to be healthier and loose weight. I feel really awful about myself and want to be thin again. I am making changes a little slower this time, no meat for the last week.

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