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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

MC2012 says …

After spending a week being miserable with a terrible respiratory virus, I will be eating much more healthfully in the New Year. I eat a plant-based diet, but find that carbohydrates can drown out the plants at times! I will be trying to incorporate leafy greans and other vegetables into every meal, such as frozen kale and chard that can be thrown into a soup. I enjoyed the Engine 2 Diet book, and will re-acquaint myself with the recipes now that I'm feeling better and ready to get healthy!

Deb G says …

I want to maintain 20 lb weightloss I achieved in 2012 and Rips Big Bowl cereal will help me start th day with a nutritious filling breakfast. Would also pass out boxes to my neighbors and friends so they can enjoy as well.

Pamela says …

Would love to try this! My goals for 2013 include living healthier in diet and exercise.

Grant says …

Earlier this year my wife and I began the journey of a healthier lifestyle, and have been extremely successful. We are planning to continue that journey and be even more proactive in a healthier eating lifestyle as well as being more active. We both have noticed an increase in energy and overall well being. One of the best things we have done is started to shop at Whole Foods on a regular basis even though the nearest WF is an hours drive one way.

Angie says …

Nothing new - just sticking with healthy choices for the new year.

Piper Kirkpatrick says …

This year I am going to implement a plant based diet for my family. We eat too much meat and not enough veg!

Stephanie Thomas says …

I have been on a better health journey for a few years now. With some personal and family tragedies, it has been a massive struggle. Along with these things, I went through adrenal fatigue starting Jan. 2011. I am just now starting to come out of it, but not completely yet. I need to lose 70lbs. I do eat fairly healthy, but with adrenal fatigue, and being over 40, it does not come off easily. I plan to join a gym and start out slowly, as at this point that is all i can do. I want to start making more green smoothies also. In the past 2 years I tried to do all completely healthy meals with raw veggies, fruits, etc. but my body was so toxic that it made the adrenal fatigue worse. So I try to have balanced foods. I would love to win the Rips Big Bowl to incorporate it into my diet to get on a track to much better health! :-)

Mark Weinberger says …

We will eat more salads and less processed foods!

Marcia Lee says …

I really need inspiration this year - after my 3rd major surgery - so I'd like to see if Rip's program really can help me recover my best health. Thanks.

James McDonald says …

Great transition food for those striving for a plant based diet. Keep up the good work!

Natalie says …

I plan on cutting out sodas of any kind and incorporating more fruit and veggie juices.

Pat Daugherty says …

Too often I'm out the door in the morning without breakfast - my goal for the New Year is to plan ahead for breakfast items that I can grab on my way out the door - healthy muffins, healthy cereal packed in single serving baggies, make-ahead breakfast sandwiches. I know I feel better and I eat less overall when I've had a healthy breakfast - the trick is fitting it into a busy schedule.

Jennifer Starrett says …

Me and my sister watched forks over knives about a year ago and while I was watching it I was thinking,"I couldn't give up chicken or skim milk or yogurt, I eat them all the time." Then within about a month of watching it I stopped eating those animal foods that I didn't think I'd be able to give up. I haven't eaten them since and follow a plant based diet as much as possible or as much as I can control. I eat vegan about 90% of the time and feel amazing! I am a runner and cross train on off days. I have so much energy and my running is better than ever. I am grateful for the movie and for the message that Rip's dad has gotten out there.

Mari H says …

Long family history of heart disease. Trying hard to beat the odds and have a ton of weight to loose this year. Would love to try this product. Thanks Whole Foods!

Aimee says …

my goal is to reduce the amount of processed foods my family eats this year. We made great strides in healthy eating this year by becoming csa members and greatly reducing our carbonated drink intake. Onward and upwards in the new year!

June Siegel-Hill says …

We are a family already living on a plant-based diet, but in the new year we will be trying to eat more raw foods and to put exercise into our daily regimen. These cereals look great, by the way, and we love Rip!

Ana says …

Wow, what a great giveaway, I would love to try these! My goal for this year is to reduce my added sugar intake, plus adding more green leaves to my daily diet! Ana

michelle says …

I'm going to stop cooking as much this year! I mean I'm going to eat more fresh raw foods this year!!

Susan Navas says …

I have always tried to eat well, now with a two and a four year old I want to set an example and get them off to eating right for life. They are big cereal eaters. I always try to be careful what I buy for them, but I would give in to the traditional sugary, colorful cereal that appeal to kids. I have put my foot down and no longer buy any cereal with any artificial colors or flavors, or that have BHT. Sometimes this is hard to do on a tight budget-especially with as much as they eat! This Engine 2 cereal sounds like the perfect and delicious thing to try for them. It's something different and they will see mommy eating it! I can't wait to try it!!!!

Melissa says …

Forks Over Knives inspired my family to cut our meat intake by half - not an easy feat for a traditional southern family used to eating meat and starches. By adding more vegetables, whole grains and fruits to our diet, we've all been able to lose weight so much easier than by being on any other diet and we feel great! We plan on continuing with this plan into the new year.

Lauren P says …

I'm already vegan, but I'm planning to cut out refined sugar in the new year.

Stephanie Patterson says …

I've been great about eating grains in 2012, for 2013 I'm adding more greens.

Debbi says …

I've heard about the Engine 2 Diet...would love to learn more about this. I've decided not to eat processed foods anymore due to headaches and health issues. I want to be headache free already, 25+ years with headaches has been enough. So far it's been going well but I have a lot to learn about a plant based diet. Would love to read Rip's books.

Linda Gross says …

looking to add more plant-based meals to my diet

Ron says …

Once again one of our 'New Year Resolutions' will be get rid of excess weight and keep it off. We now have a Whole Foods Market close by, so we have no excuse for not buying healthy wholesome food. Our plan for the new year is to develop a diet full of products that are good for us, hopefully foods we don't get tired of and can purchase week after week to help us drop excess weight and keep it off. Who knows maybe Rip's Engine #2 products can help, Lord knows we have tried everything else. Cheers and Happy New Year to everyone ....

Natalie says …

I'm cutting out all sodas this year and am going to be incorporating fruit and veggie juices to my daily intake.

Kathy Blank says …

I am going to severely limit any use of dairy and meat products in 2013.

Lea Ogozelec says …

Since I became semi-retired almost 2 years ago I have made sure that my husband, Mike, and I are eating a much healthier diet including lots more fruits and veggies. I have tried many of your Whole Foods recipes with great results and would love to try the new Engine 2 cereal.

Dani says …

Planning to walk lots more!

Angela Harrison says …

I am going to eat more fruits, vegetables and whole grains in the New Year.

ROBYN says …

I would love to try his products but I am gluten free. Does he have anything gf?

sha wyche says …

wow this looks great I would like to try

Emily says …

I plan to incorporate more balanced levels of healthy fats in my diet!

Cyndi H. says …

My husband and I are vegan and while that's a great place to start when improving our health & fitness, we've realized that we can fine-tune our diet to increase nutrition and minimize (or eliminate) empty calories. So our goal for the coming year is to increase nutrient-dense foods in our diet and decrease things like free oils and empty calories.

Tammy-Lee Knopp says …

In April I started walking to work and no more fast food (ever), this has changed my life for the better. For this year I plan to keep up my health moving forward, and I would like to find healthy good tasting food that I can leave in my car or desk to eat as I run from work to school.

keith says …

I plan to begin producing kefir at home. Altho I'll prob use some raw milk, coconut milk / water or nut milks will probably serve as the primary growth media. More plants for good health !

Christy says …

My firefighter chief husband has tried on and off to get healthy and taper his red meat eating. Now he complains that cereals aren't healthy either. I would love to try this cereal and incorporate it and the whole group of Engine 2 ideas into our diets. Maybe he could get his firefighters on board too!

Shirley says …

I will try to eat more slowly and savor my food!

Sandy says …

I plan on eating more fruits and veggies!

louiseb says …

I am a plant strong vegan who also restricts fat and sodium, and the habit I need to change is to eat breakfast religiously! I need something quick and easy and finding the right cereal is not always easy.

linda says …

I plan to do more walking

Sharon says …

Bought the book awhile back! Next year I'm going to get myself and everyone around me to eat more vegetables :)

Glenn Rabenort says …

I'm a Flight Attendant and I'm very exceited to have these plant based products to take with me on my trips . It is so hard to find healthy plant strong food on a layover so this will help me a lot . Thank You

carol Williams says …

Keep it simple. fresh: from ground or tree. and if you don't know the first 5 ingrediants on the label best not eat it.

kathleen craft says …

great way to start the new year!

Laura Folliard says …

I am trying to follow a vegan diet to improve my health. I have attended your 28 Day Challenge Class and am anxious to learn more about the Engine 2 line of products.

Nicholas says …

Hi Carly, I just stepped into the vegan diet the beginning of December and have greatly enjoyed the change. My Father inspired me to start running and I have been going on a steady regiment of runs and other cross-fit style exercises throughout the week. I'm training and hope to be prepared for the Hero's Rush obstacle course run coming up in March 2013 in Round Rock TX and I believe that a case of Engine 2 Rip's Big Bowl Original cereal will help me reach my continued fitness goals. Cheers! Nicholas

Stacie Miller says …

My husband started Rip and his Dad's diet one year ago after being 98% blocked in his LAD, the second block in same place in two year (first was 95% blocked) we thought we had made great changes after the first one, obviously not good enough! After one year his arteries are totally clear and he is off all meds but one, we are striving to keep to the diet faithfully and get off all meds. His cardiologist said he is the poster patient for what to do for heart disease. Cannot thank you enough for getting the info out, the cardiologist did not even suggest this change.

Jessica says …

My goal for 2013 is to transition from vegetarian to vegan.

SHIRLEY G says …

Since going on the Engine 2 Diet - my health has changed dramatically - not to mention that I look and feel my best now than ever before. The changes I am making for the New Year is getting back on track with my healthy eating and eating healthier. With the holiday treats came tasting for a treat. Now back on track again.

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