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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Pam says …

I am upping my protein intake while getting in shape and not only do not care for meat, I also have trouble digesting it. I like to start the day with high protein, high fiber cereal and would like to try Engine 2.

karen says …

I plan on exercising more and continuing to eat right in 2013.

Dorothy says …

I am eating plant based and I plan on cutting back on the sugar more.

Kelsang says …

My family has been cooking more lentils for dinner and we have been eating more wild rice than white rice!

Jennifer says …

I am so excited to see this line of products. I watch the film and read the book. I would love to try his cereal!

Julianne says …

In the New Year, I am eating more plants! More specifically I plan on eating greens at lunch and dinner.

Megan Maragakes says …

I am going to try to add lots of whole grains and more fruits and vegetables to my diet in the new year, hoping to shed a couple lbs!

Cecilia says …

I've already moved to a plant based diet, but I plan to increase my leafy greens and increase my exercise in the coming year. I'd also like to get my finicky four year old on a healthier diet.

Ava Paracsi says …

I am continuing with my 3 days of strength training and 2 nights of spinning - however, I want to improve my stamina and take on running regularly so that I can run my 5K races and also run at least 1 half marathon race. Along the way I want to get my health numbers in a good place - A1C, Cholestral, TSH, and Blood Pressure - so am wanting to get my weight close to my goal weight of 145 or thereabouts - need to maintain good eating habits and foods and concentrate on always doing my best and becoming better.

Misty says …

After seeing Forks over Knives last year, my husband and I completely changed our diet to a plant based one. I have lost 30 pounds and feel great! My husband has lost 12 pounds and his cholesterol has dropped from 210 to 160! We eat Rip's Big Bowl every morning for breakfast. I normally make it up myself but it would be great to have it already boxed!

Richard says …

I became a vegetarian midway through 2012. I maintain a plant based diet and have limited processed foods. I look forward to continuing my journey in 2013. I have lost a lot of weight, feel better, and got rid of my gout.

Diana Fultz says …

I'm going to eat more chia seed this year for better nutrition.

Lynn says …

My husband and I both plan on getting back to our exercise routines this New Year and would like to eat healthier by buying more organic, all natural foods. We'd love to try these new Engine 2's products!

Alexis T says …

I am eating more fruit and veggies along with more fiber in 2013. Wanting to loose that last 15 pounds...and eating right will help.

Sarah says …

I need a life change. I was diagnosed with luekemia four years ago (at the age of 27). Unfortunately my luekemia is no longer in remission. I would love to try Engine 2 food because I'm fighting to stay alive. I need the proper nutrients to stay hungery and satisfied, while i keep kicking cancers butt. In september I joined a running club, and did my first 5km in Decemeber. I hope to be well enough to do a 10 km in 2014. My sister just gave birth to my first nephew today and I want to make sure i am there for him, too teach him to love himself, others and the environment.

Danielle says …

This year I am completely cutting out all dairy and fish from my food. I recently cut out meat and most dairy but want to fulfill my goal and go the whole 9 yards not only for better help but for the good of the environment.

Marie says …

Received a waffle iron for Christmas, and definitely got off my healthier diet over the holidays. So I plan to resume eating cereal for meals other than just breakfast! Looks like this product has all the things I enjoy in a cereal, so I'm looking forward to trying it.

Judy Ryan says …

My husband and watched fork over knives last year and we decided to change our lives. We are now vegetarians and are thinking about going vegan. These products will be a nice addition to our menu.

Michelle Stephan says …

I find it difficult to make the changes I want to be healthier but my hope is that in this coming year I will be able to slowly move towards preparing more plant based meals for my family!

Cheryl says …

I just read this book! Awesome going to make the change!

Martin says …

I'm planning to eat flaxseed regularly. It would be great to find healthy prepared foods that have the EFAs.

Robert NIXON says …

My wife and I are simply trying to maintain what we have worked to achieve. We lost 70 pounds together by eating unprocessed foods and very little meat and fats.

Hydi says …

Love more passionately and eat more slowly and consciously

EFFIE says …

I am so excited to win this. I tasted it before and love it. Thank you so much. I plan to share with my daughters.

EFFIE says …

Lifestyle changes I plan to make for the new year include eating MUCH less sugar, salt and processed foods. I plan to increase my fresh fruits and vegetable meals to 5 days per week and only 2 meat meal days per week.

Kathleen Phillips says …

I allowed myself to indulge in too many sweets over the holidays. Come January 1, my goal is to take off the 6 lbs. I put on. I am already vegetarian and work out at a gym, so basically I just have to cut out the "too many sweet treats" of the holidays. The ingredients in Rip's Big Bowl cereal sound very good and healthy. I'll have to try it.

B L says …

I will try to eat less junk food and definitely will cut back on sweets

Miranda says …

I'd like to eat more variety in veggies

Roseann Maturo says …

I have been on your plant food through Whole Foods in Jacksonville Florida since October, I am in CA visiting my Firefighter son in LA. He works the Culver City Station 3. He is amazed on how I look and the weight I have lost. All your products are amazing. I am making a commitment for 2013 to eat only plant food as well as my son. Thank you again for giving me back my health and a long healthy life to share with him.

Kathryn Polster says …

Im starting my health coaching business and making myself and my parents my first clients. Been vegan for a long time time to take it to a new level!

Michele says …

Never read ur books but know of all the rave review and great work ur doing keep up the great work!!!

Megan W says …

Our whole family is going vegan in 2013! After watching Forks Over Knives and reading The China Study and The Engine 2 diet how could you not? The Wrights are are getting healthy and lean in 2013!!

Connie Wargo says …

I've been following your family's plant strong diet since I saw Dr. E. and Ann at the Vegetarian Summerfest in Johnstown, PA. What part of zero don't we understand... NO OIL, that blunt statement really stuck with me, kind of like oil sticks to arteries. I've read both, Dr. E.'s book and The Engine 2 Diet. I was so impressed that I gave a friend of mine a copy of each book while she was in the hospital for a heart related emergency. I asked her to read the books, they would make her feel a lot better than a bunch of flowers. I'm looking forward to trying the cereal, and sharing the info with my vegetarian friend who has yet to go vegan. I'm still working on her, she's all for convenience foods. I'll pass the info on to our local vegetarian group and let them know Rip's new products are available. Thanks so much for healthier plant strong convenience foods.

Karen Gonyea says …

I am cutting back on processed foods.

Tari Lawson says …

I plan to excercise more and change up my fitness routine.

Peter says …

Can't wait to try it.

Barbara L says …

My goal is to continue eating a whole food, oil-free diet and to discover new recipes while doing so. My husband and I were fortunate enough to attend one of the Farms to Forks gatherings last summer, organized by Rip and his team. We had already converted to a whole food diet, but it was inspirational, educational and fun. We have found our new eating habits to be tasty, nourishing and very enjoyable.

Dana says …

I want to eat more healthy, and incorporate more natural grains, fruits and vegetables into my daily nutrition plan.

David says …

I would love to try these products. Rip and his father have been a big influence on my diet. I try to follow a vegan low-fat diet.

Anita Husarik says …

I'll be eating a lot more healthy foods in the new year

Lara says …

Im recently eating a plant based lifestyle and would love to try out some engine 2 products. In the new year I'm going to continue on a plant based lifestyle and train for a half marathon. Thanks

Linda Lansford says …

I will lower my carbs

Tina says …

I will be changing my diet as well as my son's to include mostly leafy greens, vegetables and whole grains. I already have us both on green drinks but have needed to go beyond that. I'm committing to taking it further.

Anne says …

I know I need to set a better example for my 12 year old son. His cholesterol was tested this past week and I am afraid that my bad nutrition habits have affected his health.

mo c says …

I am always trying to get the family more committed to healthy habits. The next thing we have to work on is cutting out the processed sugar.

Philip Lawrence says …

I plan to try the Engine 2 Rip's Big Bowl Original cereal and increase my weights and reps on my weight-lifting machine on a regular basis.

Britney says …

I will just keep doing what I'm doing, clean eating and exercise. Although, I am planning on more portion control.

Steven Ross says …

I watched the movie and have been trying for years to get the lifestyle that I can incorporate with my life. I am hoping that my wife and and children will want to do this by me leading in example. Ot by forcing the situation.

Lynn says …

My husband and I eat mostly plant based foods but we do slip up some. I want to eliminate sugar this New Year and try not to stray.

Erin says …

I have been trying to lose weight and be healthy my entire adult life. I recently found Engine 2 diet on Facebook. I started researching, bought and read Rip's book. Starting tomorrow, I am entering into the 28 day challenge on his website. After 28 days, I am hoping for a plant strong diet to help with my running goals, my weight goals, and my healthy lifestyle goals! I am hoping to get to your store today to find some of the products on his shopping list I can't find!

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