Higher Purpose

By Kate Lowery, January 18, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

The four key pillars of conscious capitalism are higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. These four are interconnected and mutually reinforcing. The tenets are foundational; they are not tactics or strategies. They represent the essential elements of an integrated business philosophy that must be understood holistically to be effectively manifested. Higher purpose and core values are central to a conscious business and all the other tenets connect back to these foundational ideas. Here’s John discussing Higher Purpose:

Let Conscious Capitalism inspire you. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.




Tony says ...
Mr Mackey, I heard you speak on the conscious capitalism concept. I wholeheartedly agree with you. I also concur that businesspeople are the heroes. I am an Army Officer and veteran of the past decade of sustained combat. Frequently businesspeople stop me in airports or other public venues and thank me for my service. I usually thank them for their support and then ask what they do. If they are businesspeople and entrepreuners I thank them for their service, which frequently shocks them. Having witnessed absolute poverty while conducting military operations in five different nations on three different continents, your statements ring true. Capitalism and the entrepreneurial spirit is the remedy. This provides hope and drives aspirations for innovation, improvement, and stability. From a national security perspective our economic influence in the world is as vital as to our success (and that of the rest of the world) as our military.
01/18/2013 8:00:00 AM CST
Reginald W. Goeke says ...
John, I saw your interview on Fox and Friends this morning, and was struck by your emphasis on the overarching purpose of businesses - to create and deliver value - to customers, employees, suppliers, shareholders, and communities. This has been the guiding principle of my organization, Market Value Solutions, since its inception in 1994. In fact, we have developed a Value Alignment Framework to align the Organizational, Strategic, and Financial subsystems of a business with the Strategic Infrastructure and the System Controls. I would be quite happy to send you a copy of that framework if you would provide an email address. I am truly fascinated by your position on value creation and delivery!
01/18/2013 8:38:54 AM CST
john minelli says ...
I read Mackey's comment about shareholders. I liked it because I have always felt that corporations should take care of their employees and customers and not their shareholders(or stakeholders as they are often referred to which sounds more dignified). Of course the CEO(s) ''worried'' about their shareholders could care about them. They are concerned about themselves and their next payoff. It ain't rocket science to know if your cusomters are happy and your employees feel fairly treated that your company will do fine and those of us on the outside going along for the ride couldn't be happier. Thanks, JM
01/18/2013 11:04:00 AM CST
bob garbett says ...
I appreciate your stand for conscious capitalism. We must stand again assault political policies trying to give government control of every aspect of our lives.
01/18/2013 3:08:05 PM CST
Irene Garner says ...
John, I am in total agreement in regards to capitalism. We would not be this great country if we used any other ideologies .
01/18/2013 4:21:00 PM CST
Robert says ...
I would suggest that you study Milton Friedman on the various reasons why the pursuit of profit is not only best for the company and its employees, but for society as a whole. The pursuit of lawful profit is in itself a "higher goal".
01/18/2013 4:30:00 PM CST
Gary Alcorn says ...
The ultimate U.S.A. challenge: How do we challenge BOTH political parties to accept and drive decision-making to support Conscious Capitalism? I am a vigorous, well-spoken senior citizen willing to do what it takes to make this happen. I will get involved! May I somehow join your team? Gehrig "Gary" Alcorn
01/18/2013 6:24:00 PM CST
John Bonwell says ...
Tulsa Oklahoma needs one of your stores here asap, please. We have a vacant grocery store building that was just vacated by another chain here in our town. It is a prime location in SE Tulsa, just at the corner of Tulsa and the city of Broken Arrow. Located by major malls and restaurants and heavily populated. It is also right off and close to major highways running through the cities. We have seen your commercials on TV, and the economics of having a store here would be a major plus for coming to Oklahoma.
11/01/2014 3:06:49 PM CDT
Nikki - Community Moderator says ...
@JOHN - We actually have 2 store locations in Tulsa. You can find them at 1401 E 41st St and 9136 S Yale Ave. Hope one of these is in your area!
11/04/2014 2:01:40 PM CST