Whole Story

The Official Whole Foods Market® Blog

Holiday Help for Healthy Hair

It’s a seasonal paradox: the days are getting shorter, but our calendars are getting fuller. Between travel time, party time and cooking time, it’s tough to find to take care of yourself.

Just when you want to look fabulous, your hair may wind up frizzy, frazzled or flat. In a pinch, you may seek shortcuts and use products laden with sulfates or other harsh chemicals. Since what you put on your body is just as important as what you put in your body, we’ve got tips to help you pass up questionable hair care ingredients (just like you pass up Aunt Trudy’s mystery casserole).

Naturally Curly African American Hair

Our latest how-to video shares strategies to care for your curls with plant-based products that maintain the health and integrity of your hair.

Interested in trying new techniques from the video? Visit our hair care page to download a coupon for $1.00 off any Beautiful Curls styling product made with fair trade shea butter.

Long Hair from Day to Night

No time to go home and fix your hair before the holiday party? No problem. Our step-by-step guide shows you how to create an easy up-do that flatters your face.

Create Your Own Conditioning Hair Mask

Try this simple recipe for a homemade conditioning treatment, and let the scents of 100% essential oils soothe your frazzled nerves while they condition your hair and enliven your scalp. It’s a relaxing way to schedule some self care—or even some quality time with a friend, cousin or sibling.

What’s your strategy for holiday season hair care? Do you have pictures of your go-to up-do? Share a link to your tumblr or pinboard in the comments below.

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Jon Boese says …

I recently heard that Oyin Handmade hair care products is being sold at Whole Foods in Baltimore. I was happy to hear this. But, bummed that I didn't see their products when I accompanied my lovely naturally curly haired girlfriend to Whole Foods Pasadena. So, I decided to go online and leave a recommendation for Oyin. I stumbled upon this video right off the bat. So, I knew I had to put in my two cents. I've accompanied my girlfriend all over so cal for the last couple of years searching for places that sell quality curly hair products on the ground only to find that they are varied, few and far between. So, I know that if this is a problem in so cal it's a problem everywhere. There isn't one place on the ground that has all the really good stuff all in one stop. Now don't get me wrong, Whole Foods has some really good natural products. But, in terms of products formulated specifically for curly textured African American hair Whole Foods and just about everywhere else is seriously lacking. But, therein lies the opportunity. Why not become the premier one stop on the ground spot for African American natural hair care products? Believe me once the natural hair community finds out you're doing this the products will be flying off the shelves. A few recommendations: Oyin Handmade, Curl Junkie, Reve Essentials, She Scentit, B.A.S.K. Beauty, Uncle Funky's Daughter. Thanks for your consideration.

Nikki - Community Moderator says …

@JON - Thanks for your ideas! Our products do vary between store locations and regions. It is possible that other regions carry similar options to the ones you listed below. I would highly encourage you to leave your suggestions with your local store as they will be able to 1. see if it's available in their area and 2. if it meets our Quality Standards.

Ella Dawson says …

I'm looking for an essential oil for thinning hair. I also wanted to know if whole foods carry vinegar nutritive rinse cleanser

Nikki - Community Moderator says …

@ELLA - Our exact products differ between stores. Check with your local store directly to see what they have in stock.