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Hot off the Press: "Conscious Capitalism"

By Kate Lowery, January 15, 2013  |  Meet the Blogger  |  More Posts by Kate Lowery

Get ready for a great read! John Mackey, Co-founder and Co-CEO of Whole Foods Market®, lays out a bold new blueprint for capitalism in his fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.” Available today in all of our stores and anywhere books are sold, John and co-author Ray Sisodia explain how capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

Check out what John has to say about business being heroic:

John and Raj show that reinventing capitalism to “conscious capitalism” is an extraordinarily powerful system of value creation mutually benefitting all stakeholders involved. It is a common mindset that there are winners and losers in life like in sports, elections, ratings, etc., but the co-authors point out that business is not a zero sum game; it is actually the ultimate positive sum game when businesses operate with higher purpose beyond profits and create value for all involved. They like to call it “Win6” and John explains it well here:

Lots of successful companies are operating with a raised level of consciousness to help all of humanity and there are case studies in the book highlighting well-known businesses in addition to Whole Foods Market. When talking about this book with others, some have immediately jumped to thinking this is corporate social responsibility (CSR), but it’s not. Practicing “conscious capitalism” puts every business decision at the very core of a company’s higher purpose rather than being grafted on as a standalone program to ward off criticism or help manage a business’ reputation like CSR usually does. Here’s more:

We hope “Conscious Capitalism” inspires you to “liberate your heroic spirit” at work, at home, as a consumer and as a tenant on planet earth. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.

 

12 Comments

Comments

Terry Anderson says ...
You are so right that capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange." And in light of your recent remarks regarding the Affordable Care Act, I can see your values and I will voluntarily chose not to exchange my money in Whole Foods ever again.
01/17/2013 6:34:54 PM CST
Rick Duree says ...
Thank you John Mackey! You've articulated the greatness of capitalism in such a caring and complete way, something myself and many other business people have tried but failed to do. Even as you were faced with political pressure to back down from your beliefs and hard learned life lessons in business, you write an honest, emotionally naked, yet simple narrative of the beauty and vital role of "voluntary exchange" in our society. Thank you, and stay strong!
01/17/2013 10:24:52 PM CST
Barbara Spalding says ...
Thank you for walking the walk. I believe we are undergoing a cultural/financial paradigm change that you embody. The problem is this change isn't recognized; this leaves us confused; we pretend we are not confused in order to avoid the fear of uncertainty; we blame; we get angry; our perspective gets smaller. We want what we want and we want it now. We lack personal confidence so we buy. That is not a good reason to buy. I have never heard a discussion/debate about possible paradigm change that addresses the creativity and benefits of capitalism while at the same time understanding and describing its limits. I look forward to reading your book because I hope it educates me further and dives deeper into these ideas in a non adversarial way.
02/03/2013 3:18:00 PM CST
Teresa says ...
John Mackey Sir, Thank you for being a positive speaker in the name of capitalism. I had begun to believe that businesses forgot what it was to be the economic engine of the Country! I wish your message was loudly heard by the masses today. The only thing the people hear is the political noise coming out of the capital these days. Which demeans anything positive economically. Kudos to you & the company you own. I will shop at whole foods from now on. "Conscious Capitalism: Liberating the Heroic Spirit of Business" is a must read for anyone who thought the United States was doomed! Please continue to spread this message that what makes our country grow IS business NOT handouts. I again applaud you for you words as well as the healthy choices you bring to us consumers (vs big agri-business that is supplemented by our tax dollars). God Bless.
02/11/2013 9:52:30 AM CST
Mark says ...
Is this going to come out as an audio book?
02/11/2013 1:57:13 PM CST
Nikki - Community Moderator says ...
@MARK - We will definitely announce the audio version if that moves forward in the future.
02/12/2013 4:01:00 PM CST
Jazmin says ...
I think this is absolutely incredible that this book is being writer. In today's society, all of our problems are being blamed on Capitalism and unfortunately we have no go to understanding of what is the alternative. Similarly, much discourse about sustainable alternatives are blurry and uncertain whether they align within today's economic framework. The reality is, capitalism is the system that has evolved from all the other that have "not worked" throughout history, but it needs tweaking. Shifting what our understanding of capitalism is and can be, is essential. When we work off the fear of scarcity, we strive to become to owner of as much capital as possible, playing 1-0...but when we realize that we all win not by exploiting one another of our resources, but rather by exponentializing our resources (energy, love, conviousness) then we are finally moving forward toward a sustainable, healthy future for EVERYONE. Thank you for this work!
02/12/2013 6:21:35 PM CST
Lara Góes says ...
Ms. Mackey, in Rio de janeiro we have a huge search for healthy food, specially for organic products, but only some small shops and street market offer a few organic products, including vegetables and fruits. Representing the people of Rio de Janeiro, i like to know about the projects to open a store in our city.
02/14/2013 12:24:48 PM CST
Jani Estrada says ...
I want to express my gratitude to you. First, thank you for your great Whole Foods Markets and excellent service in bringing people quality food in these times of daily assaults on the purity of our food supply. Secondly, thank you for your new book Conscious Capitalism. As someone with a high profile, you have helped shine the light on the most basic principles our beloved America was founded upon—free market enterprise and the law of supply and demand. These two principles that have made America the greatest nation in the world—opportunity for all, not legislated equality for all. You have proved it and lived it. Your wisdom and centeredness is a breath of fresh air—a good dose of reality midst all the illusion and delusion. So let the “other side” howl as much as they will, as you exercise your sacred freedom of free speech. Conscious Capitalism means to me that it is business practiced with the “cosmic honor flame,” or the Golden Rule if you prefer. Crony capitalism, monopoly capitalism, corporate/cartel capitalism, political patronage capitalism, is what the manipulators use to give capitalism a bad name. It is the corruption practiced by the “power elite” in their international capitalist/communist conspiracy, as I like to call it. All the talk of “tax the rich” and “redistribute the wealth” is nothing more than Socialism—an outmoded and failed business model. In fact, Socialism is a more primitive form of societal organization and history has shown that Socialism evolves into Capitalism as the consciousness of the people evolves to the level of the cosmic honor flame. Socialism and the other “isms” are totally foreign to America, a nation founded on timeless and universal Judeo-Christian values—Liberty with righteousness. The so-called “Progressives” are really “regressive” and they are misusing the wonderful freedoms we have been given (defined so beautifully in the Constitution of the United States and the Declaration of Independence—and fought and died for) to undermine these documents of freedom that are meant to control them and keep them in check. And the battle for America’s soul goes on…thank you for entering the fray. Never give up. Never submit. All true Americans are with you… and thanks again.
02/17/2013 5:07:05 PM CST
Tanita Sandhu says ...
Great to see that we are part of the solution! please check out my reccent article in Forbes where I mention John Mackey;s book. http://www.forbes.com/sites/85broads/2013/02/12/capitalism-with-a-conscience/ Brands that don't invest in social purpose will have no business being around.
02/20/2013 11:35:08 PM CST
Kathy says ...
I saw there was a question in February about an audio version. Is that available now?
08/26/2013 2:46:26 PM CDT
Nikki - Community Moderator says ...
@KATHY - There are plans to release an audio version next year but the date has not been announced yet.
08/26/2013 4:31:54 PM CDT