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The Official Whole Foods Market® Blog

Joseph Gordon-Levitt Makes Us Want to HITRECORD

Dark Rye is an online magazine from Whole Foods Market that explores the realms of food, health, sustainability, design, tech and social enterprise. Through our stories, recipes and creative projects, we hope to encourage you to jump-start your imaginations and inspire you to try something new.

And hey! We’re now on TV! Dark Rye airs on pivot tonight, Wednesday, January 22ndat 9:30 PM ET / 6:30 PM PT. Guess who’s our airwaves-neighbor?

If Joseph Gordon-Levitt came to Dark Rye’s dinner party, what would he bring? He’d have a duffle bag, and who knows? Maybe he’d pull two squeezebox players out of it. And a claymation fantasy land, a neuroscientist, a pyrotechnic stunt, and a T-Rex. And he’d look sharp doing it.

Joseph Gordon-Levitt isn’t just a movie star. He’s a curator and a producer and a host, and he’s got an eye that twinkles. We like him. He likes us. We like the same sorts of people: the ones with oddities, curiosities. The ones that pull backflips.

We're thrilled to announce that in 2014 Joseph and Dark Rye will be hanging out at the same place — broadcasting on pivot.

You can catch Joseph’s new show — it’s called HITRECORD ON TV! — on Saturdays at 10 PM ET / 7 PM PT. Find pivot in your area: getpivot.tv

His is a new kind of variety show with a cast of thousands. It’s just how we like it: short films, live performances, music, animation, conversation. Follow the dapper guy in the slick black suit. He knows the good stuff.

Are you a fan of Joseph Gordon-Levitt? Tell us why in the comments below.

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andrewhklock says …

Dark Rye looks like a great, healthy show. I will look on my cable directory for the channel it is showing on. Can you tell me if this is solely a Whole Foods sponsored show, or are there other sponsors involved? Thanks!

Nikki - Community Moderator says …

@ANDREW - Dark Rye is an online magazine that is developed by the WFM video team. At this time I am not aware of any other brands involved in this series other than WFM, Dark Rye and Pivot. Let us know what you think of the first episode!