Whole Story

The Official Whole Foods Market® Blog

Love Your Pet with Whole Paws

Do mystery ingredients in pet food give you pause? Take heart! Whole Foods Market® is pleased to carry Whole Paws®, a line of premium pet foods formulated so the first ingredient is chicken, salmon and other wholesome proteins that pets crave.

Now you can treat your furry friends to super wholesome vittles from a trusted source. As you might expect from Whole Foods Market, all Whole Paws® products are made without artificial flavors, animal by-products, added sugar or grains.

Best of all, you don’t have to make an extra shopping trip to find premium food for your pet. Whole Paws® combines grocery store convenience with specialty store quality — all at a great price. Fans of the former 365 Everyday Value® pet food products will be glad to know that Whole Paws® products are still the best value in our pet food aisle, so you can upgrade your pet’s diet without up-ending your budget.

At my house, life pretty much revolves around our aging dachshund, Little Eddy. As he’s gotten older (and crankier) I’ve searched around for nutritious, satisfying food without unnecessary fillers, and that meant making the time-consuming trek to the pet supply store. I don’t know about you, but I’m excited about the idea of folding my pet shopping into my weekly food shopping!

If you’re transitioning your pet to Whole Paws®, it’s best to do it gradually, over a week or more. A good rule of thumb is to start by serving 80% of the established food with 20% of the new food. Wait a couple of days and then increase the ratio to 60/40. After another day or two, flip the balance to 60% Whole Paws® with 40% of your pet’s former food. Continue in the same manner, increasing the percentage every day or two, until your pet is dining on 100% Whole Paws® premium pet food. Of course, you should consult your vet if you have any questions or concerns about transitioning your pet’s food. Fluffy and Fido will be sure to thank you!

Has your pet tried the new Whole Paws® line? Leave us a comment and tell us what you think.

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157 comments

Comments

Kathleen Klaus says …

Hi - I wanted to buy a jug of the Whole Paws clumping litter, but saw that it had fragrance in addition to clay. The ingredient list says only "natural clay, natural fragrance", but does not specify what the fragrance is. Most cats dislike scented litter - why did you add fragrance to this? And what specifically is the fragrance? Thanks.

Robert Farley says …

I would love to support this line in the same way I support the 365 foods line. My wife and I are vegan and we have raised our dogs vegan too. I often have customers sent to speak to me about vegan food options for their dogs, and I would love to direct them to our aisle, unfortunately I have to send them to Petsmart or Pet People. I think it would be great to see WFM consider adding another flavor similiar to V-Dod or Natures Balance.

Nafeesah Muhammad says …

I am interested I this product. I have been purchasing the 365 Lean Formula for the a few years now!! I want to know price and quality and the difference between this brand and the 365 ! By the way I love whole foods and my sister works for you in Chicago!! We have customers for years!

Eeos says …

Why oh why would you feed a dog a vegan diet? Feeding a dog or cat a vegan diet can make them I'll or result in death. Dogs are primarily carnivores, not hemp sandal wearing hippies. Get over yourself people, dogs aren't interested in impressing people with your vegan lifestyle.

Myra says …

Could you please post the ingredients in the new line of canned dog food? My dog is allergic to fowl (chicken, turkey, duck) and does well on lamb and rice. The 365 product worked well for her and I would like to compare the ingredients or know if I need to search elsewhere for a replacement.

Jim Bradford says …

Can you send a list of ingredients please?

Sheena Marie says …

Would love to know if the pricepoint of your adult food will be the same or close to the 365 Brand. I paid $15 for a 20 lb bag.

Rose says …

EEFO your personal attack was disgusting. Knock it off. I only agree with one thing you said. Our pets are carnivores and can get ill if they are fed too many grains. Getting their pets protein from unprocessed vegetable sources or clean organic meat is a personal choice and not something to impress people. It doesn't sound safe though and doubt that they would eat it unprocessed. Maybe we should be asking how healthy their pet is, since most vegans are known to be more healthy people. I am assuming and would hope that Mr. Farley does not eat processed vegan food nor give it to his pet since it contains many additives, artificial flavorings, dyes and salt.

Nikki - Community Moderator says …

@SHEENA - The prices will be set by each individual store. Check with your local store to find out their exact prices.

Bri says …

Are the ingredients sourced from non-gmo resources?

Tracey says …

I've tried everything for my havanese, we've struggled to find a food that she would eat that wouldn't make her sick. I bought this food the day it came out and she devours it...and she's not been sick even once! The price is amazing, thank you!

Marcio Decat says …

I'm with ROBERT FARLEY, My Labrador is healthy ... and Vegan.

Nikki - Community Moderator says …

@BRI - The line is not verified as non-GMO, however, we did avoid corn, soy and beet sugar ingredients since they are high-risk GMO crops.

Justin says …

Robert & Marcio - Having some veggies and fruits in a dogs diet is great - they are loaded with antioxidants, vitamins and an excellent source of fiber. That being said, their primary source of nutrition should come from MEAT - regardless of your views or how you eat. I understand this is likely very difficult for you, but as a dog owner, you owe it to your best buddy to do what is right and provide him/her with the nutrition he/she needs to thrive.

Brad says …

I am sure Whole Paws is great, but the varieties carried at my local WF only had 6% fiber, while the 365 Lean Formula Dry Dog Food had 14%. Will any of the Whole Paws go above 6%?

unknown says …

Do you really think that ANY processed food is natural for our pets? If you're serious about feeding them a natural diet, let them eat mice, deer, etc... things they would kill themselves in nature. Since most of us don't do that, a high quality pet food that provides all the nutrients they need is great, whether the nutrients come from meat or plants it doesn't matter. It's got what they need to be healthy.

Elaine Ervolino says …

I think the dog and cat dry food should be introduced at a lower price as all new items WFM brings in. I only feed my cats premium canned and dry food, but every time I try to find a premium dry hoping they will eat the bags are large and expensive. I tried all the Halo and Wellness for cats and wound up giving it to the many strays that come by. I hope WFM continues to sell cat litter.

Alli Beltz says …

Our dogs are at the end of their first bag of dry lamb and brown rice. They love it, priced at $7.99 for the medium bag it was a bargain too. I would love to transition them to it from Solid Gold, however I realized once I got the bag home that the Whole Paws contains salt in their ingredient list... Sodium content allowed is up to over 1% of the food's content according to the package. We don't add salt to any food in our own diets, and we prefer not to salt our dogs' food either. Please take out the salt and our dogs will be on it full time.

Niels Chapman says …

My aging dog really loves whole paws Hip and Joint formula - which I have not been able to find in our franchise any more. Has the production been stopped? Thanks! Niels

Nikki - Community Moderator says …

@NIELS - We recently launched the Whole Paws line so are you looking for the 365 brand? If so, we have discontinued the 365 brand and will be carrying the premium line of Whole Paws as it's replacement.

Trudy Thomas says …

My dog has eaten the 365 Everyday value turkey rice formula canned dog food for years. Will there be a canned dog food equivilant to this in the Whole Paws brand?

ryan says …

Avoid Whole Paws dog food. The sodium content in this food is so high my 2 dogs are drinking 3x as much water as normal. They are drinking so much water to offset the sodium they are having accidents in the house during the day and at night. These are fully trained adult dogs. Bring back 365 dog food!

Mary says …

My 9 year old rescue dog has thrived on 365 dog food for 5 years. I am very disappointed that you decided for me that she should "upgrade" to a more expensive food. Sorry to tell you that I am going back to Petco if this food is too expensive, I can't find a price list or comparison to 365 prices anywhere. Any suggestions?

Yolanda Hajdasz says …

Can you teel me if I can get this Dog food true the mail.....

LLE says …

My dog is a senior and has always been sensitive to various ingredients like wheat and fruit, so i appreciate the WF offering of "chicken and brown rice" recipe which has no wheat, corn or soy, no meat by-products, etc. I picked up a sample yesterday and he seems to like it. But I am wondering if the ingredients are ALL sourced here in the U.S., as opposed to China or elsewhere. Unfortunately the packaging does not indicate specifically and therefore I am hesitant to purchase until I know for sure. Would appreciate verification from WF. Thanks.

maureen says …

Is there anywhere I could find out the phosphorus content on a dry matter basis of the whole paws cat food selections I ask because my cat has chronic renal disease and I must monitor her phosphorus intake on a dry matter basis. Thank you, Maureen

Patti Smith says …

As the owner of an "older" dog (who doesn't act like it) , I have been a big fan of the Whole Paws Hip and Joint formula dog treats. They have been an after walk and after meal goodie for a long time. Today I found that they were not available when I went to the store. I have been out of town for two weeks and saw that the 365 beef and liver cat food is missing along with the hip and joint treats-it this permanent or should I go to another store? HELP!!

Kristin says …

It is a very poor decision to feed your dog a vegan or even a vegetarian diet. It is not nutritionally balanced for an animal that is meant to eat a carnivore diet. There are situations when dogs should be on a vegetarian diet (when they have severe pancreatic issues, food allergies, etc.) however for the normal animal this type of diet is detrimental over the course of the animals life. @Rose while it is nice of you to jump to Roberts defense your logic is deeply flawed and although rude it is clear you know nothing about dog nutrition. Yes, people thrive on a vegetarian diet but it is because people are omnivores and do not have the same nutritional needs (even so people who are vegans should supplements with B vitamins and often time iron.) I am a vegetarian/primarily vegan and I grind 100's of pounds of raw meat to make homemaker dog food for my two Aussies. It is important to remember that dogs have different needs and we shouldn't expect them to comply with our ethical decisions at the expense of their long term well-being.

Karen Robert says …

I haven't tried the Whole Paws food yet, but will pick some up on my next visit to Whole Foods. I have two aging Doxies (13 and 14 years) and they have been eating the Halo brand I get from Whole Foods also, with a little extra protein (chicken usually) and pumpkin added (one has "gut" issues). This particular marketing effort (email and coupon offer) worked for this customer.

Ann says …

I've googled for the ingredient list, and can't find it. I wanted to check before I get to the store this weekend. Plus - if you want a vegan pet - don't have a carnivore. How very cruel!

Nikki - Community Moderator says …

@PATTI - We have replaced the 365 line of dog food with the new premium, Whole Paws line.

Nikki - Community Moderator says …

@YOLANDA - At this time we do not have an online ordering system. We do have a store in Austin that will ship products in the US. You can call them directly at 512-542-2243 for items they have in stock and to see how much it would be to ship this.

KB says …

I'm really, really disappointed that in order to make room for your Whole Paws food (that I would probably would have purchased if WF would sell it in a bag larger than 15 lbs. bag) that you took Newman's 50 lb. bag off your shelves. I would have spent the $50 on that large bag. It is obvious you are phasing Newman's out. Since some of the WF in the Rocky Mountain region don't carry it at all anymore. But NONE of the WF employees can answer that question for me. Why am I so disappointed, because to change my 13 & 14 year old dogs diets I 'd like to give their bodies/stomaches a few weeks to adjust. Not 3 -4 days. Since you were the only company that carried Newman's here in my state and have consistently for the last 6 years, I never considered having to change their diet. Now they only have 4 days to transition to a new food. Did I mention how old my dogs are, this is not an optimal situation at all, and I am being as kind and constructive as possible. Apparently I can have a bag of Newman's delivered from Amazon. Of course it will be for a higher price+ shipping only enhancing a larger carbon footprint than need be, to assist with their diet change so it would not be as abrupt. I feel WF is NOT consistent with the product lines they carry, including their own. I'm concerned in considering making this their "forever" dog food as I cannot trust WF as a company to carry a product consistently. I believe that sometime in the next 2 years you will phase out Whole Paws and replace it with something else. In addition, some communication (IN STORE IN THE PET SECTION) about this change at your stores would have decreased my fear about having to change dog food for my elder dogs. Just another disappointment in my long list of WF's lack of communication and too many re-sets and new product infusion not only for pets, but for humans as well. So sad I have to go to a big box store to buy a new premium dog food.

Tommy says …

Disappointed the 365 dry cat food in the violet-colored bag has been discontinued, quality ingredients at an excellent price, just over $3.50 for a 3 lb bag and my cats loved it....if the Whole Paws brand costs more than $3.50 for the 3 lb bag I will be switching to another brand at another store. "It wasn't broke so why'd ya try to fix it?"

bruce says …

I agree with blogger about advice to transition a dog over a week from the old food instead of upsetting their digestion doing it cold turkey. However, our dog must go cold turkey - as the two local Whole Foods stores no longer have any stock of our dog's existing food - 365 performance formula.

Carrie Lee Mohun says …

I am thrilled that you have introduced a healthy dog food, but the 365 food that you had on the shelves is what I have feeding my dogs for years, and without any warning, it was pulled from the shelf and Natrual Paws showed up. We did not have enough dog food to transition our dogs to the Naural Paws, so our puppies seem to be very thirsty, soft stools, and growly stomachs. I guess in the future when you plan to change something, maybe a sign can be posted.

mark says …

Sad to see the 365 brand go away. Who is manufacturing this new line?

Ann says …

Since I didn't see an answer to my question abouit ingredients in this comment section, I found them listed in a newsletter from Susan Thixton and Truth About Pet Food. I don't buy a food if the ingredients aren't from the USA, and produced here (no food sourced from China for us, our four dogs, or our cats!) Whole Foods lack of transparency is very disappointing, and means I won't buy Whole Paws.

Nikki - Community Moderator says …

Hey everyone! Thanks for all of your questions regarding the ingredient list. We are happy to get these emailed to you directly. Email our global team at customer.questions@wholefoods.com and they will happily email a list over to you!

Nikki - Community Moderator says …

@MARK - Our vendors usually also make branded products, confidentiality agreements prohibit us from disclosing that information.

Michael says …

Its about time. The last Whole Foods 365 dog food had the same ingredients as Purina: lots of corn/wheat fillers, with the protein being chicken meal by-product. I was so upset that it took WFM so long to get this done. I would have though customers would have demanded it long ago. It actually made me downgrade the 365 brand significantly and look at WFM is a new way.

Ellen Devault says …

I made my usual phone call to Whole Foods to have 2 bags of the 365 lean dog food held and was told they weren't carrying it any more. I was told that the Whole Paws food replaced it and it was the same amount and price. After driving 45 minutes to pick it up, I found it came in only 15 pound bags and was $17.99 instead of $13.99. Even though I was unhappy, I still bought the 2 bags (I was almost out of food at home and needed to get something) and thought this might still work for my dog. I had to take him off normal store bought food due to seizures and the 365 brand was great. Needless to say, after working this food into the left over GOOD STUFF, I gave him straight Whole Paws food on Monday and my dog has spent the last 2 days throwing up all over our house and now wont eat at all. Changing to this food is the only thing that has altered in the past week...I can only assume that the food is the cause. (Taking him to the vet tomorrow so we'll see if that's the case.) The 365 lean was great food. The Whole Foods I shop at was always selling out and I had to reserve bags every month. Why change a good thing? The price was affordable and being dye free, etc, my dog stopped having seizures....now I don't know what my options are....trying to feed 3 dogs a natural diet can get pretty expensive. What this comes down to is PLEASE BRING BACK THE 365 DOG FOOD!!! I don't want to continue to clean regurgitated Whole Paws food out of my husbands chair.

LauraS says …

where is whole paws produced? Want to make sure it is USA before purchasing and nothing comes from China.

Kat says …

BRING BACK THE 365 FOOD My cats have been on dry and can for years. They are extremely healthy and had great stools. I was shocked when I found out it was discontinued with no warning. I buy a case at a time and my local store told me it was getting a *face lift*. WRONG! Whole Paws smelled disgusting and they ate it very reluctantly. Most of them developed diarrhea and all still have soft stools. HATE IT! Won't be buying more.

Theodochia says …

I couldn't find the 365 brand dry and canned cat food at whole foods TriBeCa. When I asked the clerk he said it would be in the Monday. I have called several times to customer service and never received a straight answer. Are you only offering the expensive Premium cat food? If so I am very disappointed. First you discontinued the weekend specials now this. I guess you would like Whole Foods to really be Whole paycheck as the phrase goes.

Mischa says …

Unfortunately, my cat has not taken a liking to the new Whole Paws formula. My cat is 14 years old and has become extremely pickey - - I was thrilled that he took a liking to the former 365 Maintenence Formula Dry Food. Now, I'm stressed out again trying to find something that he'll eat; believe me, I've tried it all. Also, how can one do the following if you're unaware that the product is being discontinued?? "If you’re transitioning your pet to Whole Paws®, it’s best to do it gradually, over a week or more. A good rule of thumb is to start by serving 80% of the established food with 20% of the new food. Wait a couple of days and then increase the ratio to 60/40. After another day or two, flip the balance to 60% Whole Paws® with 40% of your pet’s former food. Continue in the same manner, increasing the percentage every day or two, until your pet is dining on 100% Whole Paws® premium pet food."

astrid says …

Both the salmon and chicken dog food have 'meal' listed in the ingredients- which is usually toxic, non-human grade waste product added to pet food to increase profit. You state that you use no animal by-products, but that is what the 'meal' usually refers to.

Rene Piard says …

My dog has been, like me a fan of the 365 brand - Why did you stop it? The advise about changing the food gradually is good but how can I do it if the 365 brand is not available any more?

Nikki - Community Moderator says …

@ASTRID - Products will contain "meals". Meal is ground flesh/skin with bones in such amounts that might occur in good processing practices. Meals contain a higher protein % than pure proteins like chicken.

Nikki - Community Moderator says …

@LAURA S - We go to great lengths to ensure we are offering shoppers the highest quality pet foods from responsible, reliable sources. All the proteins in our pet foods are sourced in North America, with the exception of the lamb in our dog foods, which can come from Australia or New Zealand, and tuna, whitefish, and salmon in our cat foods. All our pet products are manufactured in the US.

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