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Meet a Microcredit Client You Support

ZaharaMeet Zahara. Zahara owns a small home-based weaving business in Morocco. She sells her weavings in the market to townspeople who use in their marriage ceremonies and to visiting tourists. She raises her own sheep and uses their wool to prepare her thread for her and her daughter, who is also a weaver.

Zahara is a client of Whole Planet Foundation’s microfinance partner INMAA in Morocco, where Whole Foods Market sources rosemary. Zahara is now on her sixth loan with INMAA, borrowing MAD 2,500 (USD $280) to build her weaving and livestock business. She’s currently using the profits from her business to build an additional room for her home.

All over the globe, in developing countries in Africa, Asia, Latin America and also here in the United States, Whole Planet Foundation helps entrepreneurial women, like Zahara and her daughter, lift themselves out of poverty by giving them access to microcredit.  

It’s with your help that we’re able to do that! This year during Whole Planet Foundation’s 2013 Annual Prosperity Campaign, going on now through March 31st, we’re aiming to raise $5.7 million for microcredit. Because Whole Foods Market covers all of Whole Planet Foundation’s administrative costs, 100% of the money raised benefits the very poor living in communities that supply Whole Foods Market stores with products like coffee, tea, cacao, rice, tropical fruits and vegetables, spices, baskets and apparel. It’s our way of giving back to the people who live in these communities, and I hope you’ll join us.

There are many opportunities to get involved:

Microcredit clients

To date, Whole Planet Foundation has committed more than $34 million and disbursed $22 million through microfinance partners around the globe, supporting 1.5 million people with the opportunity to change their own lives. 

Please join the campaign and enable 200,000 more people with prosperity. Thank you!

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jane says …

what a gorgeous rug! where are they for sale in the US? i love woven carpets, it would be thrilling to see more of her work!

Sophie Newcomb says …

Our country is suffering and many. many of our countrymen and women have sunk into poverty----especially here in America. I give Whole Foods no praise for efforts like this. Turn your attention to the USA, Whole Foods. It is our people who have created your prosperity and our people who need assistance.

Nikki - Community Moderator says …

@SOPHIE - As you will see from this title, this is a spotlight on a singular microcredit client of WPF. The WPF does work in the US to provide microcredit loans to participants in California, Indiana, Nebraska and New York, hopefully with more US cities to come in the future. You can read more about what they are doing in each area at http://www.wholeplanetfoundation.org/where-we-work/.

Annie Ryan says …

Microcredit is an awesome way to help people succeed! Any system that benefits individuals with their dreams of work and independence is greatly worthwhile and deserves all our support. There is so much talent in the world and families that need our help. The smiles on their faces show such love.

Melynda Ezell says …

I think it's awesome what you are doing. Many of the people in poverty in the U.S. are so because they won't take a so-called demeaning job. Where I live there are many jobs listed in the want ads but people don't want to work them because it requires they actually show up. I think it's great the donations will go to help human beings who are actually trying to make it on their own. Bravo! And also kudos for recycling the monies paid back. At first I thought this was a scheme to put money into WFM's pocket but if this is the procedure over and over -- what a wonderful program!