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Our 2017 Trends Forecast is Here: Find Out What You’ll Be Eating (and Loving) Next Year

We’re saying sayonara to 2016 and ringing in 2017 with a new crop of soon-to-be favorites. So what’s the new matcha or avocado toast? Our annual Trends Forecast has the answer. Read on to discover the New Year’s biggest trends before they go mainstream.

Wellness Tonics

Tinctures, tonics or wellness drinks — no matter what you call them, these beverages often have buzzy ingredients (think kava, apple cider vinegar and turmeric) and are inspired by alternative medicine and global traditions. 

Try the trend:

Japanese Food, Beyond Sushi

Japanese-inspired eating is on the rise and it doesn’t look anything like a sushi roll. These dishes and ingredients are influenced by a variety of Japanese traditions, including farmhouse staples, coastal cuisine and show-stopping condiments. Seaweed, ponzu, miso, Japanese pickles and plum vinegar are this trend’s star ingredients.

Try the trend:

  • gimMe Organic Roasted Seaweed Snacks
  • Republic of Tea Organic Lean Green SuperGreen Tea Bags
  • Lotus Foods Sriracha Arare Rice Crackers
  • 365 Everyday Value® Sweet Sabi mustard
  • Japanese Style Pickles
  • Japanese breakfast bowls with savory combinations like rice, avocado, smoked salmon, nori and a soft boiled egg

Flexitarian Eating Styles

People are finding flexible ways to eat “cleaner” or “healthier,” and they’re discovering the mix of foods that make them feel best without having to be so stringent about it. We’re seeing folks go vegan before 6 pm; 80/20 eaters who do paleo on weekdays; pescatarians who eat the occasional burger. It’s all about figuring out what makes you feel good.

Try the trend:

  • Siete Grain-free Tortillas (made with flours like almond, cassava and chia and also available in varieties cooked with avocado oil and flavors like Lime, Sea Salt and Nacho)
  • 365 Everyday Value® Organic Riced Cauliflower (ready for making clean-eating faves like cauliflower rice, pizza crusts and more)
  • Forager Project Cashew Yogurt

Products from By-products

Whether it’s leftover whey from straining Greek yogurt or spent grains from beer, brands are finding creative — and delicious — ways to use every edible component of food production. For example, Sir Kensington’s, a condiment brand, has created Fabanaise, a vegan mayo made with aquafaba — the liquid left behind from cooking chickpeas. And a company called ReGrained produces granola bars from the spent grains used in making beer.

Try the trend:

On-the-Go Beauty

Busy schedule? Stock your beauty bag with products that have multi-tasking ingredients and simple applicators. The next wave of natural skincare simplifies your beauty routine, so you don’t need to carry special brushes and tools with you. And for those going makeup-free, simple multitasking plant oils can double as a refresher and as skincare.

Try the trend:

  • Mineral Fusion 3-in-1 Color Stick
  • Well People Bio Brightener Stick
  • Evan Healy Rose Geranium HydroSoul
  • Mineral Fusion Mineral SPF 40 Face Moisturizer
  • Spectrum Essentials Organic Coconut Oil Packet (exclusive to Whole Foods Market and perfectly sized for a purse or gym bag. Condition hair, hydrate dry skin, remove makeup and more)

Coconut Everything  

Coconut oil and water is still going strong, but now tortillas, sugar and even beauty products are getting into the coconut game too. The sap is turned into coconut sugar as an alternative to refined sweeteners, the oil is used in a growing list of natural beauty products, and the white flesh of the coconut is now in flours, tortillas, chips, ice creams, butters and more. 

Try the trend:

Creative Condiments

Once rare or unheard of sauces and dips are showing up on menus and on our shelves, too. Look for options such as black sesame tahini, habanero jam, ghee, black garlic purée, sambal oelek or piri piri sauce.

Try the trend:

Rethinking Pasta  

Shake up pasta night with alternative grain noodles made from quinoa, lentils and chickpeas (which also happen to be gluten-free). Or skip the grains altogether with grain-free noodles, such as spiralized veggies and kelp noodles that combine a familiar pasta texture with brand new flavor.

Try the trend:

  • Modern Table Pasta Meals
  • Fresh spiralized veggie “noodles” (squash, sweet potato and many other varieties available in the produce department)
  • Jovial Organic Artisan Brown Rice Pastas

Mindful Meal Prep

People aren’t just asking themselves what they’d like to eat, but how they can stretch their dollar, reduce food waste, save time and eat healthier. As a result, they’re coming up with new strategies to get dinner on the table — sometimes that means making some of the meal and buying the rest, or batch cooking at the beginning of the week or using a meal kit that cuts down on prep time.

Try the trend:

  • 365 Everyday Value® Spelt, Green Lentils & Long Grain Brown Rice
  • Modern Table Mediterranean Bean Pasta + Veggie Kit
  • Oven-ready vegetable medleys (in the produce and frozen departments) with options like seasoned root vegetables, stir-fry mixes and cubed squashes.
  • Shopping the salad bar for veggies that have already been washed, chopped and prepped for cooking.

Purple Power

Purple is popping up everywhere. From purple cauliflower and asparagus to açaí and elderberries. The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants.  

Try the trend:

Read more about what Martha Stewart, the Today Show, Refinery 29 and Business Insider are saying about our 2017 Trends Forecast!

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