Whole Story

The Official Whole Foods Market® Blog

Power to the Pepper!

Power to the PepperAlthough my fridge is nearly empty, my options for tonight’s dinner are abundant because I have two bell peppers. Should I roast, stuff, stir fry or add them to a salad? Bell peppers don’t have the cheerleaders that some veggies do like spinach and carrots but they should — especially when they’re Whole Trade® bell peppers.

Power up

Red, orange, yellow or green, organic or conventionally grown, raw or cooked, Whole Trade® bell peppers are an excellent source of vitamin C, a versatile tasty staple and have the power to change lives.

Whole Trade GuaranteeThe Whole Trade® Guarantee seal means your purchase improves lives with every purchase. Pick Whole Trade® bell peppers and support:

  • Better wages and working conditions.
  • Environmental responsibility that encourages biodiversity and healthy soils.
  • Community development projects in Culiacán, Mexico like scholarships, housing and health clinics.
  • 1% donation to Whole Planet Foundation® to help fund poverty alleviation through microcredit in the US and abroad.

We believe in the power of these peppers so much that we’re featuring them throughout the store. Look for pepper steaks and sausage, stuffed bell peppers, meat or seafood kabobs and more ready-to-eat dishes. Whether whole or in a dish, get ‘em while you can. Whole Trade® bell peppers are only available January to May.

Pick a Pepper Recipe

From sauces, stir-fries, stews, salads and grilled foods, bell peppers add color and crunch. The red ones provide a touch of sweetness too. Not only can they be used in all sorts of dishes, but they’re also simple to prep.

Check out this Peppers Three Ways video and see for yourself how to easily get the seed bed out and make a roasted pepper garish, a simple Roasted Red Pepper Pasta Sauce or Ancient Grains Stuffed Peppers.

Spinach and Rice Stuffed Bell PeppersSo let’s talk about tonight’s dinner — specifically my dinner anchored by my two bell peppers. I’m leaning towards making Spinach and Rice Stuffed Bell Peppers with smoked Gouda cheese and bacon.

If you’re looking for recipe inspiration with bell peppers, here are a few more tasty bell pepper dishes.

I say we give Whole Trade® bell peppers the appreciation they deserve. Who’s with me? Show some love for the pepper by sharing your favorite bell pepper recipe.

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Brian D says …

I love bell pepper! I eat them like apples.

susan says …

Peppers are a summer staple in my house. Hot or sweet we love them all. Either from the local farmers market or my own garden pots. (you should sell that pepper logo on shopping bags or on a button!)

Jarryd Brennan says …

Are Whole Trade peppers and other Whole Trade produce and flowers third party certified by Fair Trade Organizations, like the EARTH bananas and RainForest Alliance?

Nikki - Community Moderator says …

@JARRYD - Yes, our Whole Trade Guarantee products will go through a third party verification. Check out the WTG page and you can look through our certifiers: http://www.wholefoodsmarket.com/mission-values/whole-trade-program.

Ceceliaann Green says …

Whole Trade peppers are not organic correct?

Nikki - Community Moderator says …

@CECELIAANN - Most of our stores will have organic Whole Trade peppers in addition to conventionally grown options. Check with your local store to see what they have in stock and it's possible that the organic ones are on sale right now!

Bill Polesnak says …

Hi, Can you please tell me where your Holland Bell Peppers are grown? I saw them is a Michigan store. Thanks, Bill

Nikki - Community Moderator says …

@BILL - Since our products differ between stores, check with the store in Michigan where you saw these and they can let you know they are grown.