Prepping for Passover: From Gefilte Fish to Grape Juice

Every year, our grocery buyers work with trusted suppliers to source classic and innovative products that are kosher for Passover. These Passover favorites meet our trusted Quality Standards — that means no artificial colors, flavors, sweeteners or preservatives — and they include organic, biodynamic, gluten-free and fair trade options.

Last year, I had the pleasure of hosting a seder with a big group of friends. Because there were so many of us, we divvied up the shopping and cooking. One friend made a gorgeous 1950s-style gefilte fish loaf, and another brought her renowned gluten-free kugel. For the most part, everything went smoothly, but there was one small hiccup when last-minute shoppers had a hard time finding enough matzoh for our crew.

Kedem Biodynamic Grape Juice

If you’re planning a seder, rest assured that Whole Foods Market has got you covered. We’ve got lots of recipe ideas perfect for Passover opens in a new tab. Every year, our grocery buyers work with trusted suppliers to source classic and innovative products that are kosher for Passover. These Passover favorites meet our trusted Quality Standards — that means no artificial colors, flavors, sweeteners or preservatives — and they include organic, biodynamic, gluten-free and fair trade options.

Here are some highlights from this year’s Passover selection:

Kosher Grape Juice

Working with suppliers like Avvio and Kedem, Whole Foods Market is pleased to offer organic, biodynamic and even fresh grape juice options for Passover.

Lotsa Matzoh

Streit's Egg Matzos

Make room at the table for all your guests’ dietary needs with a wide selection of whole wheat, organic, gluten-free and spelt matzoh. Can’t get enough matzoh? Snack on Foodman’s Original Matzolah, a granola and matzoh blend.

Passover Classics

Our grocery buyers love to source old favorites that meet our cutting-edge quality standards. Look for the original 1940s-era packaging of Streit’s Egg Matzoh or Streit’s Vintage Matzoh Ball Mix. While you’re at it, grab a few cartons of Manischewitz Chicken Broth for soup.

Kedem Gefilte Fish

Meaty Mains

Look for delicious poultry options, like fresh and frozen whole young turkeys and chickens, as well as freshly ground chicken and turkey selections.

Gefilte Fish

We’ve got you covered there too with Kedem Gourmet Gefilte Fish, which is made with tilapia.

Sweet Conclusions

Harrison’s Original Sweet Shoppe’s non-dairy treats are a favorite among kids of all ages. Look for their Jelly Rings (chocolate covered raspberry jelly rings), Fruit Slices, and Marshmallow Twists and their fair trade Bittersweet Chocolate Chips for your baking needs.

Harrison's Fruit Slices

Gluten-Free Galore

From matzohs to macaroons, we’re pleased to offer many options for guests who are avoiding gluten. For dessert, serve up some Rebecca and Rose Gluten-Free Chocolate Covered Donuts or Harrison’s Original Sweet Shoppe Fruity Smiles.

Our kosher selections vary between stores, so contact your local Whole Foods Market opens in a new tab to learn more about their specific selection.

What’s on your seder shopping list? Share your must-have ingredients in the comments.

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