Whole Story

The Official Whole Foods Market® Blog

The Reel Deal on Seafood

Whole DealLove seafood but fear going overboard on spending? It’s time to turn the tide! For smooth sailing in the kitchen, the current issue of The Whole Deal value guide has budget-friendly recipes, Sure Deals, more than $56 in coupons, a daily meal planner and money-saving tips – including a boatload of simple seafood ideas!

3 Money-Saving Tips for Seafood

Here are three of our top tips for hooking a deal.

  1. Put overspending on ice. Choose our vacuum-packed frozen white fish, swordfish, salmon and more ­– pre-marinated, seasoned, unseasoned or stuffed­. Look for Marine Stewardship Council (MSC)–certified choices too!
  2. Ask your fishmonger. Buy just half a fish or only the portion you need and we will fillet or debone, if you want to save time, too.
  3. Party of one? For simple savings and multi-meal solutions, reach for value packs of skinless farmed salmon fillets, frozen in individual portions.

Catch of The Day

Catch the big one without telling a fish tale thanks to our Sure Deals and coupons.

  1. 365 Everyday Value®Wild Albacore Tuna Packed In Water for $1.99 or less

Original or No Salt Added. 5 oz.

Our responsibly caught, reasonably priced canned wild albacore tuna is made with fish caught by smaller-scale, pole- and troll-fishing vessels (read: minimal bycatch and supports family businesses). It’s dolphin safe too. For a satisfying lunch or dinner, try it in this Tuscan Tuna Salad.

  1. 365 Everyday Value®Lightly Breaded Fish Bites for only $3.99

10 bites

Our bites are made from minced MSC-certified wild-caught Pollock. A good source of protein, these frozen bites are big on convenience and taste. Try them in fish tacos or pair with a dip.

  1. Whole Catch™ Breaded Shrimp $1.00 off

8 oz. to 10 oz.

Made with responsibly farmed shrimp, they’re in our frozen seafood case and ready in minutes for entrées or hors d’oeuvres. And no synthetic preservatives allowed! Choose from Tempura, Coconut, Buffalo or Popcorn. (Download the coupon.)

Simple Ideas to Float Your Boat

Now that you’ve saved at the store, navigate with time-saving strategies in the kitchen. We’ve singled out six of our favorite seafood picks here, but be sure to check out all 30 simple seafood ideas.

  1. Stovetop Gluten-Free Seafood Pot PieMSC-Certified Sustainable Cape Capensis Whitefish. Creamy and comforting, this gluten free, wheat free Stovetop Gluten-Free Seafood Pot Pie is elegant enough for brunch guests, it also makes a simple family supper alongside green salad.
  2. Vacuum-Packed Salmon Fillets. Grill salmon fillets and serve over a baby arugula salad with lemon vinaigrette.
  3. 365 Everyday Value® Wild Albacore Tuna. Make lettuce wraps with tuna, shredded carrots and cabbage, a dash of rice vinegar and toasted peanuts. Serve with soy ginger sauce.
  4. MSC-Certified Sustainable Pacific Cod. This Carrot and Horseradish Roasted Cod with Red Potatoes and Lemons is company-worthy, yet easy to prepare. Fresh horseradish and grated carrots make a savory topping for sustainably sourced Pacific cod.
  5. 365 Everyday Value® Lightly Breaded Fish Bites. Serve atop a Caesar salad made with crisp romaine.
  6. Whole Catch® Breaded Shrimp. Popcorn Shrimp Po' Boy with mayonnaise, shredded lettuce and carrots and pickles on a roll.

When cooking fish, bear in mind this ancient mariner’s tip: bake, broil, roast or panfry fish about 10 minutes per inch of thickness.

Got any cost-effective fish stories or simple prep methods to share? Tell us in the comments below.

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catht johnson says …

when are you getting soft shell crabs in?

Annette Griswell says …

Are there any Whole Foods Markets in Elizabeth City, NC and if not what's the closest one with directions please.

BigBooyaw says …

Thanks for the really good tips!!

Nikki - Community Moderator says …

@CATHT - The products in our stores differ between locations so check with your local store for their ETA for soft shell crabs!

Joe Moran says …

Trying to find when Dover sole will be on sale.

Nikki - Community Moderator says …

@JOE - Most of our sales will vary between locations. Check with your local store and ask the seafood department if they have a date set for any future sales.

Missy Askey says …

How can I find out if white fish (or others) have been kept separate from shellfish during the packaging process? My boyfriend is allergic to shellfish and his doctor told him to stay away from all fish, just in case! This doesn't seem acceptable to me.

Nikki - Community Moderator says …

@MISSY - Since our products differ between stores, I would encourage you to reach out to your local store to see if there is a vendor that keeps their fish separate from shellfish.

Jay says …

What happened to Whole Catch popcorn shrimp? I've been told, at several NYC locations they're no longer being made. Is that true?

Nikki - Community Moderator says …

@JAY - I checked with our private label team and this has not been discontinued nationally. It's possible that the Northeast region has stopped carry this for some reason. The store should be able to tell you the difference.

grace buffington says …

looking for cooked octopus...do you all have that????

Nikki - Community Moderator says …

@GRACE - Our products differ between stores so check with your local store to see what they have in stock!

Alex says …

Whole Foods in Hadley, MA has been without 365 EVERY DAY VALUE Popcorn, Coconut, Buffalo & Tempura SHRIMP for a month now. I have been calling the store once a week to check and still to no avail. What's going on?

Nikki - Community Moderator says …

@ALEX - I checked with our Private Label team and these have not been discontinued or are out of stock. Have you been able to ask the Seafood team directly as to why they are out of stock or maybe they are moved? They'll be happy to help!

Jay Feick says …

Do you sell Pollock filets? I see the "bites" but I would like to purchase filets - fresh or frozen. Thanks

Nikki - Community Moderator says …

@JAY - Our exact product options differ between stores. Check with your local store to see exactly what they have in stock!

Pam Keeler says …

Do you sale orange roughy fish at whole foods?

Nikki - Community Moderator says …

@PAM - Exact options will differ between stores. Check with your local store to see if they have this right now.