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The Official Whole Foods Market® Blog

Shimmer at the Stroke of Midnight

Learn how to create sexy, smokey eyes—without putting suspicious ingredients on your sensitive lids.

I love New Year’s Eve because I love old-school glam. A velvet cape inherited from grandma? Perfect! A silver lamé frock from a thrift store? Uh-huh! Rhinestone earrings? Feather boa? Sequined evening bag? Yes, yes, yes! Everything is permitted on New Year’s, as long as it’s glittery and elegant and fun.

As much as I adore dressing up, I have a dilemma: I want to wear shimmery, glamorous make-up—but I don’t want to put questionable ingredients on my face, especially not on the sensitive tissue around my eyes.

This year, I’ve resolved to conquer my New Year’s Eve quandary with the help of make-up artist Nichole Servin. In her latest video for Whole Foods Market®, Nicole demonstrates how to create a dramatic smokey eye with richly pigmented, paraben-free makeup from Mineral Fusion.

Don’t miss the part where Nicole shows how to remove stray mascara with a simple cotton swab. Priceless!

If your New Year’s resolutions include steering clear of suspicious ingredients, check out our Beauty pages to learn about make-up and skincare products that meet our unparalleled quality standards.

What will you wear for New Year’s Eve? Share your styling forecasts, tips and questions below.

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Dino says …

I love the makeup and beauty tips. I've always heard about the smokey eye but didn't know how to do it. I'm definitely going to try. I have the same kind of long, natural wave, hair that will frizz etc. like your model. I like the conditioning treatment ideas. The updo would be a great idea for going from my aftershower at the gym where we quickly throw a look together to go greet the world again. Please continue to give these beauty tips year around with healthy makeup and facial treatments. Thank you!

Marisa Procopio says …

This was wonderful. Thank you! mcproco.wordpress.com