Whole Story

The Official Whole Foods Market® Blog

What's New in February?

By Allison Burch, February 19, 2013  |  Meet the Blogger  |  More Posts by Allison Burch

Every month, we are pleased to add many new products to our shelves that have passed the testing and tasting and met our strict Quality Standards. (That means they’re free of hydrogenated fats and artificial preservatives, colors and flavors - wahoo!) And each month, we choose a dozen or so to call to your attention. Here are a handful of new products — or new varieties of old favorites — that we think you'll especially enjoy.

Read on -- one of our vendor partners, Amy’s Kitchen, is giving away a free “case” their new Light & Lean Quinoa & Black Bean Bowl to one of our lucky readers. UPDATE: Thanks to everyone that entered! Congratulations to our randomly chosen winner, Aimee M.!

Wallaby GreekWallaby Organics Organic Greek Nonfat Yogurt

Made with organic milk from family farms, a Greek straining process makes this yogurt extra rich, creamy and higher in protein than standard yogurt. Choose Lemon, Mixed Berries, Peach, Raspberry or Plain.


Wallaby Organics Organic Greek Lowfat Yogurt

Made with organic milk from family farms, a Greek straining process makes this yogurt extra rich, creamy and higher in protein than standard yogurt.


SmariSmári Organic Icelandic Yogurt

Thick, creamy organic yogurt, known as skyr in Iceland, packs an extra protein and calcium punch. Choose Pure, Vanilla, Blueberry or Strawberry.



KeVitaKeVita Sparkling Probiotic Drinks

Two new fizzy flavors from KeVita! All KeVita drinks are made with a non-dairy probiotic culture and lightly carbonated for a sparkling drink with a mellow fermented flavor. Try spicy and uplifting Lemon Cayenne Daily Cleanse or sweet and refreshing Mojita Lime Mint & Coconut.


Good Karma Flax MilkGood Karma Foods Protein + Flax Milk

A creamy non-dairy beverage made with cold-pressed, unrefined flax seed oil. Contains 5g protein and 1,200mg omega-3s in each serving. Choose Unsweetened Original or Unsweetened Vanilla.


Dream Blends Rice and Quinoa DrinkDream Blends Organic Rice & Quinoa Drink

Add a mild nutty flavor to your coffee, tea, cereal or favorite recipes with this creamy non-dairy beverage made with organic brown rice and quinoa. Choose Original or Unsweetened.



Dream Blends Coconut, Almond and Chia DrinkDream Blends Coconut, Almond & Chia Drink

The sweetness of coconut meets the light nutty flavor of almonds and chia in this creamy, smooth and unsweetened non-dairy beverage. It’s great for coffee, cereal or sipping, and only 45 calories per serving. Choose Unsweetened Original or Unsweetened Vanilla.


Lundberg Rice CakesLundberg Organic Brown Rice Cakes

Crispy brown rice cakes made with rice grown by Lundberg Family Farms have a slightly nutty flavor and a satisfyingly snappy texture. Try three new flavors: Hemp-a-Licious, Kettle Corn and Sweet Chili!


Earth Balance White Cheddar PuffsEarth Balance Vegan White Cheddar Flavor Puffs

Snack on the flavor of aged white cheddar without dairy-based ingredients. These crunchy, satisfying puffs are made with cornmeal and navy beans.



Earth Balance PopcornEarth Balance Vegan Popcorn

Make movie night better without the butter! Snack on your favorite popcorn flavors without any dairy ingredients. Choose Vegan Buttery or Vegan Cheese.



Earth Balance PB PoppsEarth Balance P.B. POPPS

Savor a sweet-salty, vegan snack made of popcorn rolled with Earth Balance Peanut Butter and oats.



Saffron Road Chapatti WrapsSaffron Road Chapatti Wraps

Chapatti Wraps are stuffed with Indian-style fillings and hand wrapped in whole wheat flatbread so they’re easy to eat anywhere. Saffron Road products are certified Halal and made with milk from cows not treated with rBST. Choose Chicken Tikka Masala, Keema with Chicken or vegetarian Chana Saag.


Saffron Road Chana Saag Indian Entrée

Two favorite vegetarian Indian dishes come together as one in this mildly spiced entrée made with tender chickpeas and leafy spinach simmered in spices, then served over a bed of cumin rice.


Boomerang's Savory PiesBoomerang's Pies Handheld Aussie Pies, 2 pack

Travels to Australia inspired Jack Fennell and Lance McInnes to create their own Aussie-style, flaky, handheld pies filled with savory meats and veggies. Choose Stout Steak & Potato, Southwest Chicken, Chicken Mushroom or Spinach Mushroom.


Happy Baby AppleHappy Baby Stage 1 Pouch Foods

For babies just starting solid foods, these handy pouches are filled with pure and simple organic fruit purées so it’s easy to nourish on the go. Choose Apple or Banana.


Nature Fed Non-GMO Project Verified Cage-Free Eggs

Only sold at Whole Foods Market®! The hens are raised and cared for by the same network of small, family-owned farms that mill their Non-GMO Project Verified feed.


Little Duck Mighty OatsLittle Duck Organics Mighty Oats

A father of three started Little Duck Organics to provide babies and kids with organic, whole food cereals without fillers or sugar. Mighty Oats are made with "ancient grains" including quinoa, chia, buckwheat, oat and millet, plus freeze-dried fruits and natural flavors. Choose: Strawberry Vanilla, Blueberry Cinnamon or Banana Coconut.


Honest Fizz CherryHonest Fizz Zero Calorie Sodas

These fizzy sodas naturally sweetened with stevia leaf extract are a refreshing idea from the same folks who bring you Honest Tea and Honest Kids juices. Choose Lemon Limey, Orange Pop, Professor Fizz or Organic Root Beer.


Engine 2 HummusEngine 2 Hummus

This health-conscious version of classic hummus is made without extracted oils and is low in fat and sodium. The creamy texture makes a great dip for your favorite veggies, or use it as a spread or filling. Choose Roasted Garlic, Roasted Red Pepper or Jalapeño Cilantro.


Engine 2 TortillasEngine 2 Tortillas

Made with whole grains and no added oil, these tortillas deliver on taste and texture while fitting right in with the Engine 2 Diet. Choose Ancient Grains or Brown Rice.



Engine 2 AlmondmilkEngine 2 Almondmilk

A smooth, creamy non-dairy option for cereals, baked goods and other recipes. Roasted almonds give it a distinct nutty flavor. It's also unsweetened and fortified with vitamins B-12 and D. Choose Original or Vanilla.


Amy's Light and Lean BowlAmy’s Kitchen Light & Lean Quinoa & Black Bean Bowl

Get vegetarian protein, whole grains and ready-made convenience. This hearty meal is made with organic black beans, quinoa, butternut squash and chard. Amy’s Light & Lean meals are low in fat and less than 300 calories.


What is your favorite new or new-to-you product you’ve discovered at Whole Foods Market? Tell us in the comments by February 27 and we’ll pick a winner to receive coupons for the equivalent of a case of Amy's new Light & Lean Quinoa & Black Bean Bowl.

Tell us, what’s your favorite new or new-to-you product?

The fine print: No purchase necessary. Promotion ends February 27, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

Updated on 9/24/15.

Category: Grocery, Contests




Amy Payne says ...
The mighty oats and black bean/quinoa bowl both sound fabulous! I'm hoping to try them soon.
02/19/2013 11:00:27 AM CST
Elizabeth says ...
Recently purchased grass-fed ground beef from the meat department!
02/19/2013 11:54:14 AM CST
janey hatfield says ...
i would love to win a case!
02/19/2013 12:19:11 PM CST
Cara says ...
My newest favorite is spinach artichoke hummus!
02/19/2013 12:32:37 PM CST
Belinda Abraham says ...
I love I discovered the Food Should Taste Good brand and fell in love. I love goodies and snacks, but I don't find one very often that likes me. I also fell in love with Kefir it's my "yogurt", but better.
02/19/2013 12:57:15 PM CST
Rosie says ...
I'm at the store almost every day, and I challenge myself to keep trying new things, it's a food safari! I have been struck by the love arrow, and have fallen hopelessly in love with Colombia Gorge Organic Carrot Juice. I tend to avoid the products a little more pricey than others, but in keeping with experimenting, I tried this orange juice, it is a little bit more pricey than the others, but It is SOOOO good, the best of all the carrot juices I've tried, and I think I've tried all the commercial ones! It is very sweet, the carrots they use must be the top of the line. It is so fresh it sings!!! It was a good kick in the pants to not try just the cheapest, sometimes the little bit more another brand costs is well worth it. So many high quality carrots go into that juice, no padding with 'ol horse carrots!!! That kick in the pants has awakened me up to try some new products I've avoided just because they may be a little more. I recently tried Columbia Gorge's CoGo bars, yummy! I never get tired of adventuring down the aisles - always something new to try!!!! LUV Whole Foods!!!
02/19/2013 1:25:28 PM CST
Jessica says ...
Wallaby Organics Organic Greek Nonfat Yogurt
02/19/2013 2:47:16 PM CST
Michele says ...
I have recently discovered the fresh stir-fry veggies in the produce area. It gives me the convenience and variety I am looking for without veggies going bad before I can use them. This is a weekly staple for me
02/19/2013 2:56:32 PM CST
Chrisitine says ...
Saffron Road dried chickpeas.
02/19/2013 3:21:04 PM CST
Nancy Allen says ...
OMGosh! Picked up Chicken Pot Pie at the fresh prepared food counter. Fabulouso!!! My husband LOVES them. The crust is so flaky and the chicken tender and flavorful. He's hooked.
02/19/2013 3:26:17 PM CST
Theresa Wingard says ...
Happy that I have discovered your store and that you are not to far from me ( in the same county). I have been looking for Kale Chips and don't have time to make them, so these are great for a snacker. Looking forward to trying new items out as I see something that hits me. I like being able to make a quick meal that doesn't take a great deal of time unless it's on the weekend.
02/19/2013 3:58:37 PM CST
FoodieFood says ...
I tried the Honest Fizz Root Beer, and it tasted great! Good to see more naturally-sweetened diet sodas.
02/19/2013 4:39:40 PM CST
anne says ...
Better than Boullion is new-to-me and has made soup-making a whole lot easier this winter when I haven't had time for homemade stock!
02/19/2013 4:41:24 PM CST
Venus Perez says ...
My new favorite find is the boom chicka pop popcorn! That stuff is awesome when I'm really craving something sweet, but don't want to stick my face in cupcake or bowl of ice cream after dinner. Not that I do that anyway... Not too sweet, nice and crunchy, and pretty low in calories. Yay for a fun new whole grain snack!
02/19/2013 5:00:47 PM CST
emily gordon says ...
pb pops
02/19/2013 5:51:31 PM CST
Ellen Clark says ...
I really like the Whole Foods brand whole wheat frozen pancakes-- they're a treat for weekday breakfasts.
02/19/2013 6:10:18 PM CST
Elizabeth says ...
Two things we've just discovered at WF are Ginger People's ginger beer and dried seaweed (I don't remember the brand, but my 5yr old is obsessed!).
02/19/2013 6:28:51 PM CST
CRYSTAL says ...
Stuffed Chicken Breasts - really loved the fig+goat cheese one!
02/19/2013 6:52:02 PM CST
Ryan Carteret says ...
I can't wait to try the Smári Organic Skyr! I love Siigi's, but I do prefer Organic dairy (I bought Skyr.is once, but it had mould).
02/19/2013 9:18:29 PM CST
Kate O. says ...
I had never tried 365 Sandwich cremes until recently. I am totally obsessed. They taste SO much better than the terrible for you name brand kind.
02/19/2013 10:24:21 PM CST
Kayla says ...
A product that I've recently discovered at Whole Foods is Creminilli Mocetta/Bresaola. I would love to try the new quinoa black bean bowl...I'll have to look for that the next time I'm at Whole Foods!
02/19/2013 10:28:09 PM CST
kayla says ...
I really enjoyed the Health Starts Here white bean and kale soup!
02/19/2013 10:30:23 PM CST
Amy Tong says ...
I personally drink soy milk a lot. But my kids don't like the taste and so I have to buy other "milk" products for them. I've tried the Engine 2 Almondmilk recently and both my kids and I loved it. Now, I don't have to buy separate carton of "milk" products and save some space in the fridge for more fruit and vegetables. Yay!
02/20/2013 12:15:43 AM CST
Dorene Oakley says ...
If I win a case I would bring this delicious delight to work for all to taste, that would be the NYC Ballet. I'm sure they would approve.................. as I have!!!
02/20/2013 1:34:34 AM CST
Crystal Sweet says ...
Love the Wallaby Organics Organic Greek Nonfat Yogurt!
02/20/2013 3:13:10 AM CST