Whole Story

The Official Whole Foods Market® Blog

What's New in October

Earthy flavors. Knobby sweaters. Rustic textures. Comfy socks. Steamy soups. This is what I love about October. If you’re ready to get all warm and cozy, too – from a hearty, nutty breakfast, to fall bread baking, to a dollop of something sweet on still-warm pie – then we have some delicious new items that you must try.

They have passed the testing and tasting of our grocery coordinators and meet our careful Quality Standards. (That means they’re free of hydrogenated fats and artificial preservatives, colors and flavors - wahoo!) And each month, we pick a dozen or so to call to your attention. Here are a handful of new products — or new varieties of old favorites — that we think you'll especially enjoy.

Take a look at what’s new and remember you can add them to your online shopping list by signing in on our website. Since these are new to the market, you’ll be among the first to try them. Take a minute to tell us and other shoppers what you think by rating and reviewing them on our product pages.

ErewhonErewhon Supergrains Buckwheat & Hemp Cereal

Supercharge your morning with a super blend of hearty organic buckwheat, nutty organic hemp seeds and organic brown rice kernels made into tasty flakes that are toasted, then lightly sweetened. They’re also Non-GMO Project verified and they stay crunchy in milk. Delivers 5g fiber and 6g protein per serving.


Heritage MuesliNature's Path Organic Heritage Muesli

This mix of fruits, nuts, ancient grains and lightly toasted oats packs 30g whole grains per serving and it's Non-GMO Project verified. Flavors: Wild Blueberry Almond & Ancient Grains or Raspberry Hazelnut & Ancient Grains.


Banana Bread Love CrunchNature's Path Organic Banana Bread Love Crunch

Go bananas over the latest Love Crunch granola creation, made with organic bananas, Fair Trade milk chocolate, hemp seeds, pecans and cinnamon. For every bag sold, Nature's Path makes a food or cash donation to food banks.


ChickpeasSaffron Road Crunchy Chickpeas

Protein-packed organic chickpeas are cooked to crunchy perfection and seasoned with flavors from around the world to create this exciting and satisfying vegan snack. Flavors: Bombay Spice, Falafel or Wasabi.


One Degree Organic Foods

One Degree Organics is a family-owned company established by Stan and Kathy Smith, their daughters and their son-in-law to share the benefits of grains and seeds and to support family farms.


Sprouted Spelt FlourOne Degree Organic Foods Organic Sprouted Whole Wheat Flour or Organic Sprouted Spelt Flour

Give your favorite recipes a boost with hearty sprouted flour.



Organic Quick OatsOne Degree Organic Foods Organic Quick Oats

These hearty oats cook quickly and include the nutrient-rich outer layer of oat bran.




green lentilsOne Degree Organic Foods Organic Green Lentils

Green lentils are packed with protein and have a satisfying, firm texture when cooked.



hemp seedsOne Degree Organic Foods Organic Flax Seeds or Organic Hemp Seeds

Nutty-tasting hemp seeds or organic flax seeds are both plant-based sources of omega-3 essential fatty acids.



Sunflower SeedsOne Degree Organic Foods Organic Sunflower Seeds

Crunchy sunflower seeds are a quick, convenient snack and are also delicious in baked goods or sprinkled on salads.



Honey StingerHoney Stinger Organic Honey

Enjoy the mild floral sweetness of pure organic wildflower honey. Derived from the nectar of many types of flowers, it offers pleasant seasonal flavor variations.



truwhipTruwhip Whipped Topping

Treat yourself to the airy, creamy sweetness of whipped topping made without high fructose corn syrup or hydrogenated oils. It has less calories and fat than whipped cream and is made with 70% organic ingredients. Choose Truwhip Original or Truwhip Light.


Which are you eager to try? Let me know in the comments below



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Ryan Carteret says …

I'm über eager to try the Nature's Path Müesli! Müesli is my favourite breakfast food, and Nature's Path is my favourite Organic cereal brand. What more could I ask for?

Yvonne says …

What a wonderful roundup of fall foods. I just moved closer to a Whole Foods and it has made a huge difference in our daily eating habits, expanding the prospects of healthy, non-GMO foods all around. I'm always excited to see what's new and am especially grateful that you are carrying Saffron Road's new snacks, as it's a company I am wholly familiar with and trust in their sourcing of healthy ingredients.

Lisa Brown says …

Is the Love Crunch Banana Bread a seasonal item or will you be carrying it all year?

LaWanda Dean says …

I'm looking of Bomba rice and Spanish chorizo.Does the Pasadena.CA store carry either?

Nikki - Community Moderator says …

@LAWANDA - Since our exact options differ, I would suggest checking with Pasadena directly at 626-351-5994 to find out what they have in stock.