Whole Story

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Are Your Body Care Products Truly Organic?

By Rebecca Joerres, April 7, 2011  |  Meet the Blogger  |  More Posts by Rebecca Joerres
Did you know that there isn’t a government regulation for organic claims on personal care products? That’s right. While the USDA Organic label on food ensures that what you put in your body is truly organic, an “organic” claim about stuff you put on your body doesn’t mean as much. Producers of lotion, shampoo, toothpaste, etc. can label their products as organic but only have as few as one or two actual organic ingredients. At Whole Foods Market, we think organic should mean organic in every aisle of our store not just the food aisles. So, we are setting our own high standards for organic body care products. To earn the organic label in the U.S. for food, it must be third-party certified to the USDA National Organic Program standards, which prohibit the use of genetically engineered seeds or crops, sewage sludge, toxic and persistent pesticides, herbicides and fungicides. Since we — and many of you — believe that what you put on your body is as important as what you put in your body, we’re making organics in body care as reliable and straightforward as the existing standards for food. Here are the specifics: Our Organic Body Care Standards At Whole Foods Market, all personal care products making an “organic” product claim are required to contain at least 95% organic ingredients and be certified to the USDA National Organic Standards; products labeled “made with organic X” must be certified to the USDA National Organic Standards and include at least 70% organic ingredients; and “contains organic X” claims can only be made on products that are at least 70% organic and certified to NSF/ANSI 305, a consensus-based industry standard for organic personal care products. Hopefully our efforts, and those of our producer partners, will encourage the quality of personal care — and the industry as a whole — to improve. For now, you can shop with confidence at our store, knowing that organic claims in our body care aisles really mean organic. Want to know more? Learn about all of our Whole Body Quality Standards. Your shopping decisions will send a message! Let us know what you think about Organic Body Care.
Category: Whole Body




Natasha Boss says ...
This is a good start, but I'm more concerned with personal care products not containing toxic ingredients, not so much if they're organic. Walking down the toothpaste aisle in your store, you will still see sodium lauryl/laureth sulfate in most of the toothpaste. You will still see propylene glycol in most of the deodorant. I appreciate that I can purchase "clean" products at your store that I can't find most other places, but I think you still have a ways to go in the personal care department. Just my opinion though.
04/08/2011 10:40:03 AM CDT
Jacqueline McGann says ...
Thank you Whole Foods Market for being a place we can turn to for quality foods,everyday products and information. I shop there all the time, buy my make-up and lotions, shampoos,soaps,dish/laundry detergent, toothpaste etc. at your store because I trust you have the consumers interest at heart♥ Thank you!
04/08/2011 12:22:27 PM CDT
Karen Stewart says ...
How true this is-I have been reading & reading & reading-LEARN Baby LEARN from what you read and observe and then put it into action-just don't buy it or assume it won't be so bad and buy it regardless of warnings and knowledge of what is in what we are buying and what they are labeling things we are purchasing under the title--NATURAL or ORGANIC. Thank you for being "WHOLE Conscience" and sharing with us the consumer. Believe me I've gotten the your going overboard-your carrying this to far-your wasting and spending to much money on all that, are you crazy-that's ok.
04/08/2011 12:43:09 PM CDT
JJ says ...
I appreciate the high standards that Whole Foods Market sets. It really helps to know that store products have been through an initial quality inspection for ingredients. However, I do remain vigilant in reading labels, esp. when purchasing skin and body care products, because I have found that one of my "organic" label facial cleanser has some unwanted toxic things like parabens among their ingredients!
04/08/2011 2:25:04 PM CDT
Paulette Parsons says ...
We desparately need a whole foods in East Contra Costa County. Just in Brentwood alone, we now have approx. 50K people. I would not suggest putting a store in Antioch, as lots of folks don't like going to Antioch due to high crime rate, but Antioch will come to Brentwood. Even San Joaquin County comes to Brentwood and vice versa. We have a tiny Trader Joes, and it is busy all the time, but I visited my daughters Whole Foods in Rocklin and fell in love. We need one close to home. Lots of my friends agree. I am a Realtor and meet lots of folks and get feedback from then as well,. Thanks, Paulette
04/08/2011 4:52:45 PM CDT
Lynn Winters says ...
I love the Whole Foods Organic Castile soap! I use it every day in the shower! I like the Almond one. Please continue with your great selection and integrity. Thank you. Lynn Winters
04/08/2011 8:41:37 PM CDT
Jackie says ...
I agree with Natasha Boss (first comment). It's time consuming to have to still read all the labels; would be nice to know that everything was free of toxic ingredients so we wouldn't have to double-check. I also check EWG.org's skin safety data base before buying a new product since they check all product ingredients for safety and issue a safety score.
04/14/2011 10:12:56 AM CDT
Jett Rosamond says ...
Thank you so much Whole Foods for your integrity and concern about ingredients in products we eat and put on our bodies. I am especially concerned about GMO ingredients and only purchase your brand of body lotion. I had called Avalon Organics every month for 4 months asking if their products contained GMO ingredients. Each time they would tell me that they were not sure, but would find out and call me back. They never called back or answered the question, so I will not buy Avalon Organics products. A company using organics in their name should know whether or not their products contain GMO ingredients. With Whole Foods 365 brand products, I can rest assured I am not purchasing an item with GMO ingredients!
04/14/2011 1:02:05 PM CDT
Erin says ...
I agree with the comment below. I am not so concerned with organic in my beauty products as I am with chemicals. I do not want to buy products that have any chemicals or parabens in them including synthetic fragrances. I also don't want dyes or other chemicals in what I put on my skin because it gets absorbed into my body. I wish that Whole Foods offered more in this market because I do have to go elsewhere to get certain products like deodorant and my fragrance, but its a good start. Just do not carry products with parabens because they have been found in breast tumors. While, the FDA says there is no risk, I do believe over time, using so many parabens each day can add up.
04/20/2011 11:47:22 PM CDT
Samantha Sophia says ...
Wow, I did not know this!
04/23/2011 3:30:25 PM CDT
body care says ...
this is the best products..............
08/17/2011 5:17:30 AM CDT