Whole Story

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A Bird for Every Budget

Choosing a turkey used to be pretty simple. All you’d have to do is get a head count of dinner guests and find the biggest bird possible to feed the crowd. Now it can be pretty daunting. Here’s some advice to help you make the right turkey choice for you. The biggest difference for almost any turkey you choose at Whole Foods Market is that they are fresh. Our birds are harvested close to the time of being sold. You may not realize that the FDA allows birds to be harvested in February, kept at 27°F for months and then sold as fresh in November.

That’s not what we sell here, but people who are buying our fresh birds for the first time aren’t used to getting turkeys that are really fresh. Now, you may see ice on our fresh birds because we chill them below 30°F to keep them safe and fresh, but they aren’t frozen.

That said, we do offer some value options of frozen turkey, and they are from this year’s harvest, not holdovers from last year like some frozen turkeys sold elsewhere.

So, your first choice is frozen turkey or fresh turkey. Well, actually, your first choice is if you buy your bird from us at all. It’s important to know that all of our turkeys are raised according to our strict quality standards requiring no antibiotics ever, an all-vegetarian diet, no added solutions or injections (other than pure sea-salt solution brining where noted), and complete traceability to the farm. We think this makes our turkeys a better choice.

Now, what about all those other options: kosher, value, pre-brined, organic, heritage, etc…? We bring you a range of options so you can choose a turkey that matches your values and budget.

Oh yeah, one more critically important note! Now that you’ve chosen your turkey, please remember that fresh turkeys cook faster than older ones. You need to plan your feast so the turkey is ready at the same time as the mashed potatoes and dressing!

Here’s a link to a bunch of turkey cooking information. Enjoy your special dinner!

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Nikki - Community Moderator says …

@MELISSA - Thanks for your question. Since our products vary between store locations, I would suggest reaching out directly to the store where you plan on shopping. They should have some organic options and will let you know the date needed and price point. You can find their contact info at http://www.wholefoodsmarket.com/stores/list.

darryl says …

can i get a 25-8 pound turkey for nov27

Nikki - Community Moderator says …

@DARRYL - You should be able to still order a turkey online at http://www.wholefoodsmarket.com/online-ordering based on what your local store has in stock!

Larry Pommier says …

TItle of article is "A Bird for Every Budget," however there are no budgetary figures (costs) included. Where on website can I find this information for turkeys at Naperville store?

Nikki - Community Moderator says …

@LARRY - You can find some pricing for your local store at http://www.wholefoodsmarket.com/online-ordering.

Kathryn says …

I bought a fresh turkey this morning and when I tried taking it out of the package it was FROZEN. I could not free the legs or open the back. This is very deceptive. The man in the meat department told me it was just "chilled" but hhen something is solid it is in fact FROZEN. Shame on you for claiming to sell fresh turkeys.

jim b says …

too hard to find "your turkeys"