Whole Story

The Official Whole Foods Market® Blog

Brasstown Beef

This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion. We have always believed in and fought for the improvement of welfare for farm animals industry-wide, and all the pork, beef, chicken and turkey in our fresh meat cases comes from producers who have achieved certification to Global Animal Partnership’s 5-Step® Animal Welfare Rating system.

Steve Whitmire's family has been farming in the Blue Ridge Mountains of North Carolina since the early 1800's.  As a kid, Steve's chore was to look after the lone family cow.  Today Steve oversees a much larger herd of Angus/Braunvieh cattle on 1,000+ acres in Brasstown, North Carolina, ensuring they always have sufficient spring water, ample grass, freshly mixed feed and room to roam.

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Stretch Ledford says …

LOVE this piece! As a Native Nawf Carlinian with roots back in them thar hills this story does me proud! THANK YOU!

Lisa says …

Just wondering if you carry Brasstown Beef at your Charleston, SC or Columbia, SC store. I am looking to stock up and haven't had a chance to go the NC lately. Thank you, Lisa

Nikki - Community Moderator says …

@LISA - Since our suppliers will differ between stores, I would suggest reaching out to the Charleston (843.971.7240) or Columbia (803.509.6700) store to find out exactly what they have in stock.