Whole Story

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Celebrate Oktoberfest

By Paige Brady, September 16, 2010  |  Meet the Blogger  |  More Posts by Paige Brady
Are you planning an Oktoberfest celebration? We doubt anyone can top the ten million pints of beer and more than ¾ million sausages consumed at Munich's Oktoberfest. Of course, they have a reputation to uphold as the birthplace of Oktoberfest back in 1810 celebrating of the wedding of Crown Prince Luitpold I and Princess Theressa of Bavaria. Whether you're celebrating big or small, we've got the best wurst (sausage) and brew (beer) in town to make your plans a success. Start off with Beck's Oktoberfest brew. Germany has such a storied history of brewing beer that since the 16th century the German Purity Law, also known as Reinheitsgebot (pronounced Rine-Hites-gaBoat), requires that only malt, hops, yeast and water be used in the brewing process.  Beck’s Oktoberfest is a Maerzen style Lager characterized by a rich amber color and aromas of caramel, coffee and chocolate.  It is full-bodied and slightly sweet, with notes of caramel and roasted malts.  Prost! Next, add the wurst. From Bratwurst to Weisswurst, Knackwurst to Wieners, the Original Brat Hans is a line of truly authentic German sausages. Created by lifetime sausage maker-butcher Hans from Germany-they are made in small batches to assure the highest quality and consistency. Hans came from Germany to the U.S. in 1987 and his first job was as a meat cutter at Whole Foods Market. A few years later, he left to start his own business creating sausages. We were sad to see him go, but excited about offering his all-natural sausages in our stores. Then, in 2007 he began crafting a line of authentic German sausages exclusively for Whole Foods Market. These sausages contain no added nitrates or nitrites, MSG, sugar, fillers or artificial colors or flavors. Just all-natural, quality ingredients with the pure flavors you expect at Whole Foods Market. In fact, they are made exclusively for us from pigs raised on vegetarian feed without antibiotics…you can't find them anywhere else! Now add the German mustard, sauerkraut and other classic accompaniments. Feel free to expand your horizons by serving up any of these authentic German dishes: Got a favorite Oktoberfest dish? We'd love to hear about it.
Category: Trends & New Stuff




a WI Thiel says ...
Oh boy, I'm quite excited to try these....make me miss home, WI, glad to find in NJ I CAN have authentic German meats like my meat market back home makes!! From a 4th generation German/Austrian Danke Hans & whole foods!!
09/22/2010 1:55:47 PM CDT
Robert says ...
Munich's Oktoberfest runs this year from Saturday, September 18th, to Monday, October 4th. Munich's first Oktoberfest in 1810 was actually held to celebrate the wedding of Crown Prince Ludwig of Bavaria and Princess Therese of Saxe-Hildburghausen. I am a bit curious to know why you chose to feature here a beer brewed way up in Bremen on the North Sea, rather than a true Munich Oktoberfest beer.
09/23/2010 12:11:33 AM CDT
Frank says ...
Just to reiterate ... we've been buying Hans' sausages at our local WF for as long as I can remember. And yes, they *are* the real deal - anyone who's ever bought sausages at a Metzgerei in Germany will immediately fall in love with Hans' products!
09/27/2010 11:02:39 AM CDT
Jay says ...
My Whole Foods (Fair Lakes) used to have real, fresh, raw saurkraut in the butcher case. Haven't seen it in years, any chance it will ever make a comeback?
09/29/2010 8:39:03 AM CDT
paig292 says ...
@Jay The product mix in our stores varies and that sauerkraut sounds like it might have been a local product too. It's best to check directly with your local store. Thanks!
09/29/2010 11:20:48 AM CDT
miko says ...
I love oktoberfest! but, I am vegetarian... WF is the only place to get good veggie sausage. I use the cedar lane vegetarian apple/sage flavor- bubbie's sauerkruat- simply organics' brown gravy- 365 unsweetened applesauce- make real mashed potatoes. I am really excited to try these recipe! maybe my husband will like one of them. my husband cringes when oktoberfest time arrives... but he loves me any way.
09/29/2010 6:33:14 PM CDT
Karen says ...
Hi WHOLE FOODS team! I am originally from Germany but I go to grad school in Chicago. Fortunately, I live right next to a whole foods store and I'm there EVERY SINGLE day! I just love it! I found the German Sauerkraut and German "Bavarian" bread to be very delicious! Makes me feel like home! Thanks for that! Keep it up! P.S. I REALLY love your samples every day! :-)
09/29/2010 8:54:45 PM CDT
Isidro Gallaher says ...
The next time I learn a weblog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my option to read, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about something that you could fix for those who werent too busy in search of attention.
07/20/2011 3:08:31 AM CDT