Whole Story

The Official Whole Foods Market® Blog

 

151 Comments

Comments

bob casey says ...
Whole Trade - the real deal - It is refreshing to see companies that put in the extra effort to select and promote products that create viable and sustainable opportunities to those in developing countries and products that are "earth-friendly". Thanks, Bob
02/17/2010 9:59:51 PM CST
Gloria Canales says ...
What I like best about purchasing Whole Trade Products is that it provide a quality product that is safe for the consumer and provide income for the people who make the product which in turn provides a better quality of life for them and their family. Last, but not least is the minimal impact that this natural product has on the enviroment, the carbon footprint has been minimize to say the least which is always good. Please, keep on pushing with your ideas to help mother earth and its people always.
02/17/2010 10:11:07 PM CST
Fran Rush says ...
I love the jewelry--inexpensive bracelets from small collectives (is it World of Good?)--that are colorful and are perfect for me. It's not food or flowers, but something I use a lot.
02/17/2010 10:36:22 PM CST
Rachel Linden says ...
I love your fair trade products...especially your personal care products...Alafia cocoa chapstick in paticular (it smells like chocolate and gives a nice sheen). I feel good about using it knowing that somewhere there is a fairly paid female worker making this with their hands from something from the soil and just maybe, one less souless machine. Also, I just read about Alafia on the web and it showed pictures of the ladies that make the shea butter...they are dressed in lovely colors, look happy and they all have lovely complections and skin...what better advertisement!!!
02/17/2010 10:50:31 PM CST
Kate Naka says ...
Buying Fair Trade keeps the money in the workers hands. The hands that take care of and produce the products that we love. One of my favorite product is coffee. My husband couldn't live without it so I make sure he only purchases Fair Trade.
02/17/2010 10:59:22 PM CST
Bobbie Hudson Penick says ...
It'shameful in these times when so many companys are earning such high profits so few have any conscience or feel any responsibility for the way in which these profits are earned. If more people supported businesses like Whole Foods with their wallets things would most assuredly change. I like knowing my money is going to a company that cares about how people & food are treated. Respect & love for our planet and all things on it is important to me and this seems to be the philosophy of the people of Whole foods. Thank you!
02/17/2010 11:12:09 PM CST
Mary Lou Banahan says ...
I buy Whole Trade products to give back to others and support a better way of producing products. I want my consumer dollars to count and express my beliefs! Thank you for providing these alternatives. Mary Lou
02/17/2010 11:33:05 PM CST
Osiris says ...
There is much work to do to create a shift in the way we work with each other in the global community. Although being conscious of our connection; taking our values into action and having the intention for a more lawful and brotherly/sisterly commercial interaction is helpful and inspiring, I would like to hear more stories like Alaffia. Great work!
02/18/2010 12:26:41 AM CST
mary ann clements says ...
My favorite is Honest Teas. I know that I am getting a great taste along with an organic tea.
02/18/2010 5:03:50 AM CST
Romina Quillin says ...
My favorite WF product are the cakes. Great ingredients, personally made, how can I go wrong? I watch my sugar intake, I make sure that when I do have sugar I eat whole raw sugar. No refined, bleached, or lab made. Since I changed my way of eating (about four years ago) WF has been able to supply me with all the ingredients I need to feed my family the best way I can.
02/18/2010 5:12:41 AM CST
Alice Losasso says ...
What I like best is that not only are the products fantastic, but they help other people
02/18/2010 5:14:07 AM CST
Jamila Nevels says ...
It is not so much what I like about Whole Trade products, but why I appreciate Whole Trade products. I appreciate the fact that every purchase I make, will go towards a good cause. I love the fact that I am supporting something with a purchase. I try to give, and do good works, but even if I lack in that category, I can walk in to Whole Foods, by a whole trade product, and feel like I have made a small difference. Small differences, eventually add up to big change.
02/18/2010 5:15:59 AM CST
Lori Brucato says ...
In some small way, buying fair trade products helps build stronger communities and raises the standard of living of areas that produce fair trade products. Buy seeking out and purchasing these products I can also feel good about myself and the small part I play in helping these people and communities.
02/18/2010 6:40:37 AM CST
Mary Bath says ...
I will certainly buy these products now! Great way to support our West African neighbors! Thank you for bringing this to our attention.
02/18/2010 6:47:40 AM CST
Fionna says ...
Healthy eating in one shopping stop!
02/18/2010 7:39:31 AM CST
Jeanne pinkham says ...
What a wonderful article, my favorite product is the chocolate. So much chocolat is traded and manufactured under awful conditions, your's isn't. Thanks Jeanne
02/18/2010 7:41:40 AM CST
Cathy says ...
After completing the "Just Faith" coursework, my husband and I have slowly made steps towards Whole/Fair Trade products. It is still a mental adjustment I have to make to "pay more" for a product, rather than chasing the sale prices, knowing that we can't make a difference unless we are willing to fairly compensate the workers. I've started with fair trade coffee and organic yogurts, and slowly add different products to my grocery buying list. I'll give the Everyday shea products a try on my next visit to the store after reading this article. Thanks for keeping us informed!
02/18/2010 7:41:51 AM CST
Shelley Quezada says ...
I spent ten days last summer working in Liberia, West Africa which is a rice culture. A one hundred pound bag of rice might feed a family for a whole month. But what else will they eat with the rice? Chicken? Maybe. Fish, possibly. When folks go out the door in the morning they often do not know where their next meal will come from. Buying any "fair trade" item is the best way those of us who live in plenty can immediately help people both in Africa and around the globe.
02/18/2010 7:55:45 AM CST
Bonnie Walker says ...
Fair Trade. The word fair has a very strong meaning here. It means treating all people fair no matter where or what their place in this world is, I am talking about the people that work to grow and package the food. It also means being fair in what goes is in the food we eat. Nothing is in the food that we do not know about. The world would be a better place if everyone practiced Fair Trade. Regards Bonnie Walker
02/18/2010 8:13:27 AM CST
Joan Hollier says ...
As I shop at Whole Foods and am able to purchase unique, healthy products throughout the store, I feel that I have made a wonderful progression from my participation in family food co-ops of the 1970s and local food co-op stores of the '80s and '90s. Thank you Whole Foods for enlightening and supporting your customers in their efforts to eat healthier and wiser. I love to be able to purchase fair trade products. Your policy of having employees stocking the shelves during store hours is appreciated. Whenever I ask one a question, they are very helpful.
02/18/2010 8:31:55 AM CST
Diane Ewert says ...
I love this lotion. It is such a great product. I was so happy to hear that it is a good company also. One that cares about people and the environment, and gives back. That is so unusual these days. I love that Whole Foods seems to be associated with just this kind of company.
02/18/2010 8:33:24 AM CST
Nancy D'Aurora says ...
I buy Fair Trade products so that the poor people envolved get a fair wage or living condition. I also like and trust the product quality when Fair Trade is involved.
02/18/2010 8:33:34 AM CST
erin richmond says ...
I feel it is so important to let the small businesses and families get a chance in supporting themeselves with pure goods. We want the small companies that care in our country!
02/18/2010 8:37:59 AM CST
Susan says ...
I love the chance to connect my life with others around the world and assure them of fair payment for their hard work. Buying fair trade gives me an opportunity to touch lives in other countries. Thank you for supporting global untiy and equity.
02/18/2010 8:38:31 AM CST
susan troche says ...
Using Whole Trade products is one of the easier ways to make a difference. I use bath and body products daily anyway and now I am able to help out those in need without blinking an eye - I can just add them to my grocery list at Whole Foods.
02/18/2010 8:46:45 AM CST

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