Whole Story

Update 5/7/10: Huge congratulations to our winner — Arlene from the Philadelphia area who shops at our North Wales store!

Our Whole Trade™ pineapples are setting a sweeter standard for quality, as well as environmental and social responsibility. Grown in Costa Rica on farms that never compromise on providing delectable sweet and juicy fruit, and who keep the health of the planet high on their priority list. Our Whole Trade™ Guarantee ensures that these responsible farms and their workers receive equitable wages and better working conditions – and that you enjoy the best quality tropical treat, delivered to our stores at peak ripeness. Here's your chance to taste the pineapples where they are picked! To celebrate the expansion of our ethical sourcing program in Costa Rica, we’ve partnered with Intrepid Travel to offer a chance to win a nine-day trip to Costa Rica, home to the Whole Trade pineapple found only at Whole Foods Market. Enter to win a 9 day trip to Costa Rica! The jewel of Central America, Costa Rica's environment is world-renowned as one of nature's most diverse, vibrant and healthy. Experience a taste of this country's unique sights then jump onboard this express trip through San Jose’s colonial streets, La Fortuna’s emerald green countryside, Monteverde’s lush cloud forests and Manuel Antonio’s turquoise seas. With abundant wildlife, intense volcanic landscapes and superb Pacific beaches, this comfortable adventure is sure to be a trip to remember. One grand prize winner receives an 8-night/9-day trip for two to Costa Rica, including coach airfare from a major airport nearest the winner’s home to San Jose, Costa Rica, hotel accommodations (double occupancy), and local transportation while on the trip and from airport and return in Costa Rica. Contest ends April 30, 2010. See the registration page for more details.