Whole Story

The Official Whole Foods Market® Blog

Cosmetics: What to Look For, What to Avoid

Mineral MakeupLooking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It's easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.

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255 comments

Comments

Eyeliah says …

It's about time!

nancy y says …

the podcast was very interesting and good to know info on sunscreens! http://the-coveted.com

kristen neal says …

under the natural cosmetics and body care ingredients you mentioned that traditional sunscreens have harmful ingredients. I am always looking for a safe yet effective sunscreen that I can wear while at our northern home on the lake. What brands do you recommend to be the most effective and ingredient safe for my children and I?

Tronya says …

Are there any organic sunless tanners that are known to work for those with sensitive skin? I have tried pretty much every sunless tanner out there that markets to sensitive skin. I have had some type of allergic reaction with them all. The most common reaction was an itchy bumpy rash. Someone suggested going the organic route.

Dana says …

Origins is the only company that I know of that does not use harmful ingredients in sunscreen. I was surprised when I found out about the harmful ingredients in sunscreen. Origins is great though, and it isn't too expensive.

Elaine says …

I am responding to Mara's video regarding Mother' Day as being every day!! I have chosen to shop at Whole Food, whether I am at home or on vacation, since I can count on the products being well-chosen for quality and health for myself and my family. As a mother, I am deliberately aware of caring for myself and my family in the best way possible...and I am equally aware of the best possible care of others in the world. Good to know that WF sets standards and establishes and maintains social and economic awareness for our own consumption and in response to hunger issues throughout the world. My adult daughters whop at Whole Foods in their home towns as well. It is good to know that this is moving along the generations..and for my grandbaby along the way!!

trendy00betty says …

Natures Gate is really inexpensive, sold at whole foods. They have a ton of diff sunscreens that are organic, paraben-free, and certified organic. Different varieties for kids and face, etc. or google their web site.

says …

@trendy00betty The ingredients that we should look for in sunscreens are those that protect us from both UVA and UVB rays. They are called broad-spectrum sunscreens and are often mineral- based. These mineral-based or physical blockers reflect rays from skin with minerals such as titanium dioxide and zinc oxide that immediately provide UVB and UVA protection. In addition, look for sunscreens with added plant ingredients. Plant ingredients not only protect, but they nourish and soothe the skin with high levels of nutrient-rich botanicals. Some skin healthy botanicals nourish and protect simultaneously. Plant-based sun protector ingredients include Milk Thistle, Green Tea, Soy, Caffeine, and Carotenoids (carrot oil.)

Kristina says …

Juice Beauty also makes a fabulous SPF! It is chemical free is SPF 30! I haven't been able to find one that high in the natural category. Plus, it's up to 95% organic! I love it. It also comes in a light shade that I use as my foundation. I think Juice Beauty is on sales now too!

Tisa says …

I'm definitely more careful about chosing natural products now. Thanks! Saw this mentioned here - http://the-coveted.com

Diane Kleiman says …

I have always been a makeup and skincare junkie as well as a self proclaimed fashionista. I peruse many of the beauty magazines and blogs to always be up to date on what's on the market and I seem to be on a never ending quest to find my own fountain of youth. Although I feel like I'm right out of college, the fact is I'm approaching 50. I've learned that many make ups can sometimes be very damaging to the skin in the long term. I have heard many stories of the wonders of mineral makeup and this video was quite informative. Especially in these days of financial hardship, it's difficult to continually spend vast sums of money just to try a product once and never use it again. I'd love to win this giveaway because it would give me the opportunity to finally try products that not only look fabulous, but also prove beneficial to my skin. If I want to be fabulous forever, then I must start taking a more gentle approach to my skincare needs. Winning this giveaway would be a wonderful start.

Lisa says …

Nature's Gate is a great brand and the sunscreens work really well.

Deborah Anderson says …

I've heard so much lately about mineral cosmetics but I have not had the opportunity to try them yet. I'd love to win this!

Nadia says …

That was very interesting! I am using so many beauty products and from now on I think I will be checking their ingredients more carefully...

Jennifer Fitzgibbons says …

I really enjoyed the podcast and I learned what is fiction and fact when it comes to "natural" cosmetics. I think the podcast was an appropriate length and it kept my interest. This is the first podcast that I've ever listened to and I'm looking forward to listening to more. I can't wait to try your new line of natural cosmetics, Mineral Fusion. It sounds fantastic and I'm really excited that it has the UV Protection and the natural antioxidants as well. I hope I get to try it with the Mineral Fustion Spring Blossom Kit. Good luck with your new line and your future podcasts! Thanks.

Randy Bailey says …

Loved the video. Very good information, we all need to know this stuff. mommymandy.com giveaway

Carol says …

I love this podcast, and my local Whole Foods adheres to all of the philosophies referred to. I am trying to make everything my family uses and consumes Organic and Natural, and Whole Foods is helping me to do just that.

nancy y says …

what great information and reminders to choose natural!

AutumH says …

I agree that we definitely need to start looking at the ingredients in our skincare products. Very informative podcast.

Amy L says …

This was a very informative podcast. It's good to know about some of the unhealthy ingredients to look for in cosmetics. Thank you, WF for providing this podcast! I read about this podcast on this blog: http://www.girl-woman-beauty-brains-blog.com/

Marsha Gilbert says …

It is so difficult to find the time to research every make-up/beauty product. I've learned so much just by listening to the podcast. I've had skin cancer and will not wear makeup without UV protection. Sunscreens are difficult, too. I have been using Origins and am looking for something different. Thanks for the info.

Naddez says …

I listened to the podcast, and I was intrigue with the information about the natural makeup and skincare. But more importantly, about the harmful ingredients in sunscreen. http://www.misswhoeveryouare.com sam94son05(at)sbcglobal(dot)net

Marcy Strahan says …

THANKS FOR THE PODCAST! IT WAS VERY EDUCATIONAL! KNOWING THAT WHAT WE PUT ON OUR SKIN CAN BE ABSORED INTO THE BODY MAKES ME WANT TO BE MORE CAREFUL & USE MORE NATURAL PRODUCTS.

Patti Lee says …

Resubmitting this comment correctly: Love this information and absolutely love Whole foods……as I am approaching my senior years, I am putting myself as the priority as well as taking care of my skin using natural products. Thank you for this article.

Hillary Fairchild says …

great podcast, gave me something to think about. I came from “http://the-coveted.com” and I would love to win the make-up. Thanks so much!

Miranda Allen says …

“http://the-coveted.com” This is very informative I sent to several freinds

Patti Lee says …

Love this information and absolutely love Whole foods......as I am approaching my senior years, I am putting myself as the priority as well as taking care of my skin using natural products. Thank you for this article.

Alana says …

I think what you put on your body is just as important as what you put in your body! These tips are so helpful...nobody wants those weird chemicals building up in their body over time.

Shel says …

As I've aged, I've come to realize that the more make-ups and moisturizers I've used on face actually make my skin look worse than when I've gone without. I've been interested in trying natural cosmetics and skin care products whose first priority is "do no harm" when it comes to my skin and the environment. After listening to your podcast, I'm even more committed. It scares me that personal care products aren't as strictly regulated. I'll get enough formaldehyde when I'm dead, thank you very much! I'm glad to see that Whole Foods took a step forward in classifying products they found to be "premium" and set a high standard for quality and safety in personal care products they endorse.

Brigitte Walsh says …

Great information in the podcast - it's true; what we put ON our bodies can be just as important as what we're putting IN them. itsjustbrig(at)gmail(dot)com

Stash says …

Natarul organic products are the way to go.

Alison says …

Thanks! I always check that skin deep site: http://www.cosmeticsdatabase.com/splash.php?URI=%2Findex.php to see if there are a lot of nasty chemicals in makeup and body products.

yurga says …

Hey all! Thanks for podcast. I know about parabens and CO for already 5 years and try to use non chemical products. My list of approximately 20 "NO" items is always in the wallet... Thought, I am still looking for perfect make-up products (perfect non chemical liquid foundation, mascara etc... ), creams and lotions, shampoos and cleansers I use are only without harmful elements. I only could say Thanks to WF for their beauty sections - they have Dr.Hauschka (best lipgloss), lots of choices for body care and - I was amazed - no parabens waxing kits - that's the best thing ever! WF is a very good place, this podcast is thought so so - guys, better give us some videos, where someone would browse in your beauty sections and would explain us what new products you have. I would love it!

Valerie C. says …

I enjoyed the interview with Mara. I could not agree with her more. Since our skin is our largest organ, we must not put harmful chemicals on it. I worry about chemical reactions and toxins absorbing into my skin! An educated consumer is the best defense.

~*~ says …

The Skin Deep site is awesome. They also review sunscreens and list their top 10 and recommended common brands. http://www.cosmeticdatabase.org/special/sunscreens2008/index.php I currently use Badger because it was readily available at Whole Foods in Austin.

Mir says …

Since I don't have a Whole nearby, I didn't know that they sold a lot of organic beauty products, I will definitely go down to the city now and check it out. It bothers me to see so many brands try to jump on the natural ingredients bandwagon, just to look at the ingredients list and find that SLS or some petroleum-based product (or similarly damaging synthetic) first in the list. Talk about missing the point!

Seymone says …

Very informative. I am looking to add more natural products into my beauty regime.

Isabel says …

learned a lot from the podcast! so excited for this line!

Susan says …

Very enlightening - pretty frightening what some companies want us to put on our faces.

Danielle says …

I love using natural beauty products and feel like it is a way to also help the environment!

sharon peters says …

This is great! Also use Skin Deep website. So happy to have been able to purchase Burt's Bees Grapefruit & Sugar Beet Shampoo & Nature's Gate Lavendar & Aloe conditioner at Whole Foods. No longer break out from some former brands. Giovanni Sunset Styling Lotion also agrees with my scalp. These I now take to my hairdresser! Wish I had listened to my Mother years ago! Never too late to make changes. Thank you for providing so many wonderful products. Sharon

Ms.Tish says …

Wow I dont have a Whole Foods in my area but I do want to know more about natural products and the benefits. I have alot of allerigies and maybe the more natural products would benefit my skin alot so I am very interested in more info and now I am seeing how bad petroleum jelly is for your skin.

Kayla says …

This is amazing! I completely agree with everything that was said. I have a problem with the makeup I buy in the store because I'm just too darn sensitive. Thank you for the chance to win this!

Felicia says …

thank you so much for all of this info!

kristine june bautista says …

w0w!id never realized that make- up would be this good and natural!i dont usually check on make- up labels,maybe that is why im prone to breakouts whenever i try one on my face and got scared that i stopped using cosmetics.now, i can be confident to buy a new set that is natural and good for my skin.thanks for the advice.

Bonnie Day says …

wow I didn't realize most of this need to go throw all my products toss and rebuy learned alot and will listen to it again and take some notes

Rochelle K says …

I don't know how this works so sorry if this is a duplicate but love the podcast and super excited that WholeFoods (my faaaave store) is coming out with cosmetics that I know I can trust!! Thank you Whole Foods!

Claudia says …

Great podcast! all the the chemicals :o we put on our skin ...scary !

Allison H says …

Burt's Bees all the way! I see more and more anti-wrinkle serum commercials every day. If just ingredients in regular moisturizers can be bad, what do you think is in anything that plumps your skin? This is also more than just about product safety, but about revamping our dependence on physical beauty (especially the youthful sort.) I'm one to know, I once used crest Whitestrips until my gums zinged with pain. Something is wrong with that.

Nina says …

We should definitely look into what ingredients are in our body care products. I'm trying to incorporate more natural products into my skin care regime. Before I used to use baby oil to remove my makeup but now I use extra virgin olive oil. I've become more aware when buying and take time to read the labels.

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