Whole Story

The Official Whole Foods Market® Blog

Cosmetics: What to Look For, What to Avoid

Mineral MakeupLooking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It's easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

255 comments

Comments

PaulaZT says …

Thank you for this information. I have rosacea and have researched and tested natural products as a way of treating it. My rosacea has improved as I move away from chemicals and fragrances. Please enter me in the contest.

Lynn says …

I have tried natural makeup before but was not too impressed. It seemed like the lip liner didnt glide as easily. I would love to try other brands though. Maybe that is different.

Sherry B. says …

I was so surprised to hear that there are so many danerous chemicals in sunscreen! It's amazing to me that, as a melanoma survivior, I have been daily slathering on sunscreen for years, thinking that I was doing a good thing to protect myself, and now I find that I may have been doing my body harm in other ways.

Adrienne Whyte (www.faboverforty.com) says …

I so agree with the comment on synthetic fragrances. I would love to have a text version of this podcast. Thank you.

Charlestongirl says …

What an informative podcast! I just listened for the second time, writing down ingredient names. Thank you!

Shonee M. says …

It's SO true that getting rid of artificial fragrances can make you realize how strong and OFF they are. For instance, I started to make my own laundry detergent that leaves no fragrance on the clothing once it's dry. Now, when I smell clothes washed in pre-made detergent, the smell is so strong and overpowering that it gives me heartburn. One note, Fleishman slurs some words, and the put odd emphasis on others. In future podcasts, I think you should take care to avoid this. It was really distracting to me. :-/

Cassie M says …

I agree with the guest speaker that since makeup can be absorbed, natural makeup should be the way to go! www.mommymandy.com

Vanessa S says …

I personally like to use natural care products because I have very sensitive skin. I noticed that when I use synthetic ingredients, I break out out itch. I wish that I had access to this info years ago, but, better late than never. VanessasSecret4 at aol dot com

Lakeshia says …

I really loved this interview and how she discussed makeup and how we need to control what we put in and on our body. The skin is our bodies largest organ and it protects us for sun damage.

Mary D says …

And I'm glad to see how many cosmetic companies are recognizing the preference of their customers for natural, chemical-free and cruelty-free design. We often forget that the earliest cosmetics were made from those ingredients found in nature (plants and mineral ochre). www.faboverforty

Mary D says …

Someone else made an excellent point too, that it is hard to find the time to research the ingredients and manufacturing of our cosmetics, let alone every thing else we purchase. However, there is so much ready information available (such as this excellent podcast) and web-lists, etc that now we DO have the convenience of instant research at our fingertips.

Lee Connors says …

Matters what we all place in our bodies? Matters natural and Chem-FREE products? Glad I read all labels too? Food, and all products too? NO TOXIC MATTERS!! Thanks for the POD!!

Rochelle K says …

I don't really know if there is a separate contest per blog, or if it is just one all-inclusive giveaway, so I apologize if thats how it is since different sites say that the giveaway is between Whole Foods and their blog specifically, so I am unsure if I would only enter on one blog or for each blog. Please don't disqualify me if I am doing this wrong. Regardless, I really want to win this. I love Whole Foods and their markets are unbelievable. I am really excited that you are now taking part in one of my absolute favorite things - cosmetics & beauty!! Thank you so much for bringing us wonderful and healthy products that cover many facets of our lives.

Ashley says …

i found this very informative.. i had never thought about some of the things i use the most (such as suncreen) as being harmful for my body. I would be interested in hearing more about alternative products and ingredients in every day beauty products that are harmful and the dangers associated with them.

adrian rosen says …

I have been purchasing all natural skincare/bodycare at Whole Foods, but as of yet have not switched over to cosmetics. This has been a great learning experience for me.

Kristi says …

I agree with another poster that I have very sensitive skin so I too prefer natural products. So many products will make me break out and it drives me nuts.

Pamela S. says …

http://www.faboverforty.com I have given up on makeup for the most part. After applying the makeup, I develop a slight headache and if not removed, a migraine will hit me.

Betty says …

The podcast was very informative. The info will help make me more aware of what I'm seeing on product labels.

MaryBeth I says …

Oops - forgot to put Mommy Mandy in my comment. Pls. delete my last one - I will repost here I cannot believe we are exposed to 136 chemicals a day in our normal bath and beauty products! I have a vitamin d deviciency also so it is weird to hear that these chemicals interfere with vitamin d absorbsion

Dani says …

I've never quite understood the benefits of natural/organic ingredients in cosmetics. This certainly helps me understand what to avoid in body care products!

Carol says …

I really enjoyed broadening my knowledge of natural makeup, and I adore my Whole Foods.

Kristi says …

The more natural of ingredients the better. I have sensitive skin and the least little thing will cause me to break out. Very informative podcast, thanks!

Lisa Craven says …

I'd love to try these cosmetics...I'm over forty and think these would be great for my skin...interesting podcast, too. Thanks for hosting!

Terry White says …

I have definitely noticed a difference in the sensitivity of my skin, since switching to mineral makeups. I don't get as many rashes/irritations (in fact, I cannot remember the last time!) and I don't break out like I used to. Thanks for the podcast. Keep up the good work and the good products!

Hillary F says …

I really enjoyed this. I never really think about what I put on my skin, and I need to start doing this.

Sarah Mitchell says …

As a previous poster mentioned, sometimes it seems that the more products we use on our skin to look younger, the more damage we do. I applaud Whole Foods and will continue to patronize my local store to find the safest products and foods available for myself and my family.

Emilie S says …

I'm so grateful companies are really branching out their makeups and toiletries to include organic products! Thanks to all of them!

Tracy says …

126 different ingredients in personal care products, that's crazy! http://www.girl-woman-beauty-brains-blog.com/

ann says …

i have been purchasing cosmetics at whole foods for years now and the quality of their products is absolutely wonderful (big fan of zuzu luxe), good to see whole foods branching out as well.. can't wait to see what the future holds.

MeganM says …

I've really been trying to become healthier - food, working out, and so on. I really didn't think about how artificial make up products are, looking at the ingredients, and so on. This interview was really helpful and I'm going to use this insight in my further shopping.

Kimberly Murat says …

I am always searching for natural cosmetics because the companies are so few and small that color assortments can be lacking. Its great to see some publicity!

kathy pease says …

no wonder my skin gets bad with some of the ingredients in most of my cosmetics.

Holly says …

Wow, I didn't even realize that Whole Foods sold cosmetics! I'm gonna check it out next time I'm there.

antonette says …

http://www.girl-woman-beauty-brains-blog.com/ actually, i think its gd to hear this about how much ingredients is ones skin is expose to

helena says …

http://www.girl-woman-beauty-brains-blog.com/ i really like that nowadays, many cosmetic companies includes organic products that has less chemicals...and hypoallergenic

Randy Bailey says …

This makes you aware of what you are putting on your skin

helena says …

www.mommymandy.com i like hearing this that organic cosmetics is sure good to ur skin...less reaction and irritation. and not to mention, it covers good....i luv mineral products

emily l says …

I would love to win this. :) It only makes sense that using natural cosmetics would be better for your skin then all the processed crap we're so used too.

Heather says …

I've always liked using a simple petroleum product to protect my lips during the winter but never stopped to think it was a non-renewable resource! This podcast was pretty short but filled with nuggets. Thanks for sharing.

trish d. says …

Definitely have to say things to http://the-coveted.com for sending me over here. Its great to find new products that are good to us and the environment. But to have that "don't worry about reading the label" factor knowing what's in the product is a plus!

Marta says …

I hope more beauty company will go organic. Thank you for the podcast I learned things everybody needs to know.

Sam K says …

Thankx fot the info. I presently use mineral make-up and I love it. I discovered it(mineral make-up)several years ago,but was skeptical I was dilighted to discover it worked very well. I don't use anything else now.I'm chemical free now..... feels good.

Sam K says …

And by the way,,, I'm from" fabulous over forty". ....And I 'm way over forty...:).

Pualani says …

This was very informative and it's nice to know of some ingredients to look out for that are harmful. I'm new to the all natural world and will definitely be checking out this line for body care.

Stephanie says …

That was really interesting, I have very sensitive skin and definitely don't pay enough attention to what I'm putting on it.

blackberry says …

Whoa. This is eye-opening information, to say the least. We can all learn from this interesting podcast. I came here via fab over forty, and expected a Whole Foods commercial. But this is shortly informative and illuminating. We need a Whole Foods here in London Ontario, now! Good luck all.

An9ie says …

Different women, different skin types. The Pod Cast did touch on areas that I was already informed about, but highlighted other areas I've never considered. Sometimes you just have to hear it from someone else for it to sink in. Great pod cast! I hope more will follow! ;o)

Jennifer Nicole says …

I've been looking to try a greener makeup but was really worried because of my skin type. This is a great podcast - it gave me tons of new information I didn't know about. Thanks!

Susan Smith says …

I'm starting to use more natural ingredients when I eat and would love to try more natural cosmetics. I also shop at Whole Foods.

charlotte mcg says …

well, all my makeup now scares me, now that i know so much from the podcast--i really want to try 'green' makeup. Its good that i now know about whats going on my face..and why not to put it there. thanks!

Pages