Whole Story

The Official Whole Foods Market® Blog

Cosmetics: What to Look For, What to Avoid

Mineral MakeupLooking for beauty to believe in? After decades of natural foods, more natural cosmetics are also emerging. It's easy to understand the importance of natural foods, but are there real reasons for buying cosmetics with natural ingredients? Check out our pocket guide and podcast to get the facts behind the hype about natural cosmetics and body care ingredients.

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Cay says …

The best thing to look for in a sunblock (note: this actually does block out the sun) is Zinc and Titanium. Only two things proven. I like Baby Lizard, a lot. It says SPF30, but I can wear it for a good hour before needing to reapply.

custom kooszie says …

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Q says …

I once bought a sample size of foundation and concealer both in in one lil round container that is clear plastic on top and metallicish brown on bottom at Whole Foods Austin-that you use with brushes that I bought also, and wonder if you can tell me what brand it is and if you still sell it? I think something to do with minerals maybe cause they also had a powder and lil spray bottle of water in one kit all for face. It ended up working almost better than Mac makeup. Thanks.

says …

@Q I'm so glad to hear that! Unfortunately each of our stores offer some differing products in their cosmetics centers. The best way to get the most accurate information regarding that specific foundation and concealer is to reach out to the Team Members in the Whole Body Department at the Austin store you had visited. Below I've included the contact information for the Lamar and Gateway stores (the only 2 currently open WFMs in Austin). If you reach out to them, a Team Member there will be happy to assist you. Lamar: http://wholefoodsmarket.com/stores/lamar/ Gateway: http://wholefoodsmarket.com/stores/gateway/

Daniella says …

Hello, am I missing something, where is this article/pocket guide? There is only the image above. Thanks!