Whole Story

Let’s put a rest to some rumors!

I answer customer questions here at Whole Foods Market. Lately we’ve been hearing from a lot of customers who’ve seen a news story about our frozen vegetables coming from China. It’s actually an inaccurate four year-old news story that has resurfaced and is making its way around the internet again. I‘m posting here in the hopes of setting the record straight.

The story, which first aired on ABC affiliate WJLA in 2008, paints the picture that organics from China are not possible.

This is simply not true.

Any product labeled as organic, whether it is grown in the US or any other country in the world, must meet US organic standards. At the time the story aired we debunked its inaccuracies point-by-point right here on our blog. Since then, we’ve also made some changes to our product lineup worth mentioning. In 2010 we stopped sourcing any 365 Everyday Value® frozen fruits and veggies from China, with the exception of frozen edamame (organic and non-organic).

To be clear, we did not make this change because of quality concerns, we were simply able to find other sources for these products at better prices.

Again, any product sold as organic in the US, regardless of where it’s grown, must be certified to the USDA's National Organic Program standard by a USDA-accredited certifier. In July 2011, the National Organic Program released a report on its mission to China to assess the competence of its certifiers and the integrity of organic certification and products there.

The USDA investigators found that certifiers working in China were highly competent and able to ensure the integrity of organic products grown in China. 

If you’d like to read it for yourself, we hope you’ll check out the USDA’s assessment on their website. The biggest point I want to make is that you have a choice. The country of origin is printed on every single bag of our frozen 365 Everyday Value® fruits and vegetables.

If the source is consistent it’ll be printed on the back label and if the country of origin might change you’ll find it printed with an inkjet printer on the back label near the expiration date and lot code.

If you’re looking for frozen fruits and veggies grown in the US, we have an exclusive brand of domestically sourced frozen products from Columbia River Organics.

At Whole Foods Market, we will continue to build relationships with all of our suppliers across the globe, and we take great care to be sure our vendor partners in China have the same commitment to quality as our suppliers in the US and the rest of the world.

Thanks for reading through this. My team’s always here to help, so email us if you have any questions!