Whole Story

The Official Whole Foods Market® Blog

Do Good Flowers

flowers2 As you do your shopping this holiday season, you've probably noticed the beautiful bouquets of holiday flowers in your local Whole Foods Market store. But a quick look doesn't give you the whole story. This season, we've worked with our growers to bring you three Whole Trade™ Guarantee holiday floral bouquets.* In addition to their outstanding beauty, these Whole Trade bouquets do more than dress up your home or table. Meet Ana, one of the workers on a flower farm that supplies us with these beautiful flowers. Ana has been working for the farm for seven years. She works in production at the farm, cutting and preparing the flowers for their trip to our stores in bouquets or bunches. Ana and her family live in Facatativa, Colombia. They have benefited from the farm's foundation, which is providing her son with an education. flowers1"I am very grateful to the company I work for the support that they have given my son, who has been studying at the Foundation for the past two years. He surprises me every day with how much he learns and how bright he is. I cannot put into words the benefits not only my son has received from studying at the Foundation but the tools they have given me to help me become a better parent, it's immeasurable", said Ana. flowers3Her message to Whole Food Market's customers who purchase the Whole Trade flowers that help to fund the foundation is super cool: "Their generosity allows mine and many other families benefits and a quality of life that we would otherwise not have if it were not for the Foundation." Look for the Whole Trade Guarantee logo on your holiday flowers -all bouquets with that logo are from the farm where Ana works. * Remember, all Whole Trade Guarantee products must meet our high Quality Standards, provide more money to producers, ensure better wages and working conditions for workers and utilize sound environmental practices. Plus, with each purchase of those products, one percent of the retail price goes to the Whole Planet Foundation, which is creating real results in the fight against poverty.

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Silvana says …

I love the Whole food market flowers...they are the best around RI... Price is convenient and quality is exceptional. I have recomended it to all my friends

Donna says …

Recently stopped by the store in Birmingham, AL and was blown away by the gorgeous flowers. I couldn't buy any since i was on a road trip to Oklahoma, but I didn't see any prices either. Is there a set price per bouquet ?

Nikki - Community Moderator says …

@DONNA - Floral pricing will differ between stores and we don't currently offer online prices. It will vary if you plan to get a bunch of flowers or something that is arranged in a vase. You can always give the store a call to see what their average price per bunch is!