Whole Story

The Official Whole Foods Market® Blog

 

958 Comments

Comments

Susan March says ...
Helping women of the world and celebrating there beauty with Everyday Shea. Alaffia Body care products bring out the beauty in all of us to be who we are and help women of the world be who they want to be..........
02/11/2011 10:27:19 AM CST
Rusty L says ...
Wonderful testimonies of lives being changed by the EveryDay Shea co-operative. I have used shea for many years not knowing who specifically was benefiting from the sale, am now happy to be a part of these families by buying their products.
02/11/2011 11:30:43 AM CST
sarah says ...
Thanks to Whole Foods for making it easy for busy people like all of us to make a difference even in the smallest ways by providing essential products as these that has a bigger story and impact.
02/11/2011 11:32:39 AM CST
Heather says ...
When I buy something new, I give something away. So I am mindful of the quality of items I buy knowing that eventually I will be giving it away. It also inspires me to take good care of what I have, knowing that someone else will use it too.
02/11/2011 11:57:21 AM CST
linzi Murray-Hendry says ...
This was a few months ago but i causually mentioned when shopping with my children that I wanted tea..." go find the tea for me ". . Just to keep them busy in the store . .I have 3 boys and 1 Girl . .Murray is 15, Lewis is 8, Finlay is 5 and my fairy princess Lyla who is 3. . . So they find the tea and my eldest asks me what kind of tea fair trade is? He thinks its a blend!. ....anyway I explain to them all and now when we go shopping they look for every brand that is fair trade. . And get disappointed when something doesn't have that label. . They like that they are helping people and all we are ding is shopping. . . I hope they do the same with their children.
02/11/2011 12:46:07 PM CST
Anita Brower says ...
I don't exclusively purchase Alaffia products. In the past nine years I have become aware of how toxic laden our world has become. From my perspective, I attempt to make the best purchases possible. In that regard I help the world as one(unity) and when I have an opportunity to share what I have learned. Looking into Fair Trade and sustainable and humane practices of farmers here and abroad do have in influence in many of my purchases as I slowly make the transition a healthy lifestyle. I briefly read the Togalese communities article. It's nice to read such articles and the effect it has on indivduals as well as the whole community.
02/11/2011 12:50:25 PM CST
Kate Maldonado says ...
I have been making a concerted effort to be more conscious of what I buy, where it comes from, and the impact my choices may have on others. It is essential that we support locally and globally when we can to support the continued efforts of people and communities worldwide. Thank you for sharing the stories of these women who represent a great many more. I will continue to make conscientious purchases as well as share what I learn with those around me.
02/11/2011 12:52:15 PM CST
Lynn says ...
While I am trying to simplify, to not partake nearly as much in this rampant culture of consumption, the truth is one still needs things--and I still want things of quality and which make my world/life easier and richer. I want to continue to raise my awareness of the long and short term impacts of my purchases--not only environmentally--their carbon-footprint, but socially as well. The Everyday Shea Story helps inspire more informed consumer decisions.
02/11/2011 1:20:26 PM CST
Josette Sloley says ...
I love the idea of making a purchase that provides goodness to both me and the community. There are so many people struggling to make ends meet and this is such a great and unique way to make a lot of people happy. I love the product and like the fact that I am not the only benafactor. Thank you Whole Foods for bringing the community together with shared common goal. Josette Sloley
02/11/2011 2:06:34 PM CST
Jody says ...
I am glad more and more companies are working to help communities in need. We are part of a global race and every bit will help.
02/11/2011 2:31:05 PM CST
NARDA MARTIN says ...
WOW I AM IN AWE BY THE STORIES OF EACH WOMAN & WHAT THE MONEY EARNED IS PROVIDING FOR THEM AS WELL AS THIER FAMILIES EVEN MORE TO I ANY ECO FREINDLY PRODUCTS OR PRODUCTIONS THAT HELP THE CONTINENT OF AFRICA IS A PLUS FOR MAMA EARTH HER SELF ! AS I HAVE SEEN FIRST HAND WHAT NON FREINDLY ECOLOGIGALLY UNSAFE MATERIALS DO IN THE CARRIBEAN & THRU OUT OTHER PLACE WITH OUT A RECYCLING PLANTS OR CENTERS SET IN PLACE CAN LEAD TO , WHAT I SEIS NEEDED IN TOGO AS WELL AS AFRICA & MANY OTHER PLACES IN THE WORLD IS THE POWER & KNOWLEDGE TO RECYCLE !! AS A VEGAN FOR 31 YEARS EVERTHING I TRY TO PURCHASE MUST BE ECO FREINDLY , FOR THE EARTH IS THE INHERITANCE OF OUR CHILDREN & NEXT GENERATIONS AND I WOULD LOVE TO SEE THE PLANET IN A BETTER CONDITION / STATE THAN IT IS AT PRESENT !@ WHAT IS NEEDED MORE RECYCLING PLANTS & MORE PERSONS WORLDWIDE TO CARE & LOVE MAMA EARTH MORE !LOVED THIS STORY ~ N'N MARTIN P.S LOVE ALAFFIA SHEA BUTTER MY FAVORITE !
02/11/2011 3:22:40 PM CST
Madeleine F. says ...
I work with Indian Tribes to develop renewable energy projects on Tribal land and this would be another way that I could feel proud to purchase beauty products and make a real difference in peoples' lives. I am a very conscientious consumer and do my best to purchase fair trade coffee, organic fruits and vegetables from local growers, and frequent my local Farmer's Market. In order for all of us to do our part, it takes comprehensive change in our consumer behavior, an awareness of where our products come from, who makes them, what they are made of, who benefits from our consumption. When we as a country can start changing our behavior, one by one, we make the world a better place for all of us. And you can enjoy beautiful and healthy products that make a profound difference here and across the world, and are good for the environment, too!
02/11/2011 4:05:26 PM CST
patty b says ...
I have been trying to choose products that give to a good cause. I have slowly been switching from brands that I use out of habit and experimenting with new brands that do some positive good. I love supporting real people rather than large companies. And I especially love knowing that my purchase is improving the lives of people less fortunate than me. I recently discovered Alaffia conditioner and am in love! It smells amazing and actually makes my hair look great! It is awesome!
02/11/2011 5:49:42 PM CST
Laura Schofield says ...
I actively search out fair trade products. I avoid plastics and look to reuse items I already have rather than purchase new. I buy organics to take away from Monsanto's profits and influence as well as preserve my own health.
02/11/2011 5:52:26 PM CST
katrin says ...
I purchase only organic & locally grown produce from the farmers markets. Helping our planet and our farmers! I also don't use any plastic bags! I bring my own cloth bags everywhere!
02/11/2011 7:52:34 PM CST
Ben Roberts says ...
What I purchase, for better or worse, determines who I am in America. When I buy sustainably I'm depicting a public opinion in support of such practices and help to further its popularity and support. I also slip the occasional comment to a friend or family member regarding why my well purposed purchase was fantastic.
02/11/2011 8:12:24 PM CST
Charmaine says ...
I think Alaffia is doing great work. I belive it is important for a person to feel needed and that what they do matters. Working in the coop is more than just making money, it gives the individual a feeling of accomplishment and pride.
02/11/2011 8:33:59 PM CST
Alison says ...
I believe I buy less "stuff" than the average American, and I try to support retailers and manufacturers that treat their workers and our planet well.
02/12/2011 5:27:20 AM CST
Danielle says ...
I too try to buy Fair Trade as much as possible...organic fruits and veggies...natural meats...I've been buying like this for over twenty years (whenever possible)...living in Jax,. FL that was a tough one too! Now our choices are basically endless, and it's a pleasure to shop!
02/12/2011 6:35:41 AM CST
meredith michaud says ...
these products look so wonderful and I'm so excited about whole project may other countries see this and take this idea and run with it....maybe even the world..
02/12/2011 9:29:23 AM CST
Jessica Justh says ...
Gandhi said, "Be the change you wish to see in the world." This is my mantra I live by on a daily basis. Our health and well-being is derived from our consumer choices. I choose to eat vegan, organic and local but it doesn't stop there. Our skin is our largest organ. Therefore we must choose products that are made with quality organic ingredients, using sustainable practices and employ fair business standards to workers. Alaffia not only treats their workers with respect but gives back to the community as well. Their business model is an example how- Together Everyone Achieves More!
02/12/2011 9:41:15 AM CST
Shadia L. says ...
I make it a crucial priority and importance in my lifestyle to be a conscious consumer. Conscious purchases on my family's part whether fair-trade, organic, local etc. are a small step in an ethical and healthy direction. We have harnessed the mentality and direction, and have put forth our passionate beliefs in actions as part of this complex global economic market. My purchases are consistently shared with those who will listen and reap the benefits through initial example. Whether its our friends, neighbors, family, advisors, or a passerby, one more person educated and impassioned as another small step in the right direction. Products like those mentioned will be prized and utilized as an example.
02/12/2011 9:55:38 AM CST
Sharon says ...
I've been thoroughly going through products in our house and starting to replace not helpful ones with ones that help folks in other places who are making good products that make a difference. :)
02/12/2011 11:20:35 AM CST
mimi says ...
I try, within my capabilities, to support fair trade goods, locally farmers/vendors, environmentally sustainable practices, etc. If we all did just a little extra, it would make a world of difference to all of us.
02/12/2011 11:26:52 AM CST
Rachel says ...
I try to make as many of my purchases as possible fair trade or local. It is amazing to think that we can vote with our dollars and yet we often 'vote' with very little research. I am grateful that more educational resources are becoming available so that as consumers, we are better informed. I love Alaffia's products and stories.
02/12/2011 12:11:07 PM CST

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