Whole Story

The Official Whole Foods Market® Blog

 

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Comments

wendy smith says ...
These Whole Trade products really help many aspects. They provide employement oppotunities which give other benefits also. The products have a shared spirit between the makers and the end users along with the earth they come from. This is a wonderful thing and I pray more people do these types of products.
02/18/2010 11:25:17 AM CST
Amy T says ...
oh wow this is a fabulous article. Very inspiring! What I like best about purchasing Whole Trade product is knowing that all proceeds go directly to the people who worked hard to earned it. To the people who need it the most. Not through some trickle down process. Also the products are usually tried and true! Thank you for the great article!
02/16/2010 5:08:03 PM CST
Jonique H. says ...
I had no Idea that Alaffia made Everyday Shea! I’ve enjoyed the Alaffia line and look forward to trying more of their products. I love that shopping at Whole Foods ensures that the people who put hard work into their products are able to better their lives. These beautiful women make superior shea butter!
02/16/2010 5:42:19 PM CST
Linda West says ...
I am grateful for every opportunity to make purchases that support my values- To help impoverished people to become self-sufficient, to be kind to the environment, to use products that are kind to my body, to use my resources to good purpose. Thank you.
02/16/2010 6:37:01 PM CST
Elissa Franco says ...
Shea is a wonderful moisterizer and whrn the products benefit West African women, it makes it even more worthwhile!
02/16/2010 7:33:27 PM CST
Heather K. says ...
I love the fact that I am supporting the small business man in developing countries. These people get to earn a living and be proud of a job well done.
02/16/2010 7:27:18 PM CST
Amy C says ...
I love the Whole Trade Concept and helping those that need it the most. I feel that it is better for the environment, and also is a better quality than something made by the "big guys". It just makes me feel better inside that I am making a smarter decision in my purchasing.
02/16/2010 10:35:06 AM CST
JACKIE ZAFERATOS says ...
EVERYONE BENEFITS FROM WHOLE TRADE PRODUCTS- IT SHOWS PEOPLE CARE.
02/18/2010 11:23:21 AM CST
Eileen Fox says ...
I like the variety Whole Foods offers with its 365 products and at prices much lower than the other brands. I shopped at this location when it was Wild Oats and I was afraid of the change, but when I saw all the new products that were available,making going organic more doable, I was very pleased. Prior, I could not afford coconut oil, for one. Now, that is all we use to cook with.I buy the coconut milk, that they can hardly keep stocked on the shelves. All the condiments plus the good honey and agave.And anytime we have had a problem, Whole Foods would be more than happy to correct it for us. I feel like we are a part of a family here trying to do the best for all concerned and making our world a better place by the choices we make and by Whole Foods giving us the opportunity to make.
02/18/2010 11:17:41 AM CST
Courtney D. says ...
What I like about buying Whole Trade products: knowing my money is supporting a women's cooperative that allows its employees - who would otherwise be excluded from the economic system - to support their families. The more money that bypasses large corporations and goes directly to a Whole Trade organization, the better.
02/17/2010 12:42:11 PM CST
Colleen says ...
We take so much for granted in the US. Even poverty level here get assistance from the government as well as churches, private groups and individuals. It’s hard to imagine how some people in Africa live unless you have seen it. My mom went to Africa last year and described hut villages, the market places and even visited a school and ate dinner at someone’s house. Even the few pictures she had couldn’t accurately tell the conditions. There was a priest from Africa speaking in our church a few weeks ago describing the orphanage they run and how kids sleep on the dirt floor and sometimes don’t eat as well as the corrupt government. Anyway we can improve the lives of people living in these countries is appreciated. Thanks for letting me know these products can make a difference.
02/18/2010 1:51:04 PM CST
Christine Heady says ...
If I had a choice, for all my purchases, I would buy products supporting honest people trying to make a better life for themselves, hands down. And I do whenever I can!
02/18/2010 1:45:44 PM CST
Cynthia Hillman says ...
They are products I feel I can trust, both because they are fairly traded and safe & healthy for me and my family.
02/18/2010 1:57:06 PM CST
Jen R. says ...
Thank you for the giveaway. The best thing about buying Fair Trade is that the money goes towards *empowerment* at the most basic field level. From building schools, to educating in basic language and math, to providing medical care-the money is used to improve and empower the lives of the workers and their families. I especially loved the last newsletter's article on Fair Trade Roses. Please keep offering stories from the direct perspective of the *workers*-they are so educational and enlightening! Thank you, Whole Foods!
02/18/2010 1:57:35 PM CST
Brianne says ...
It really makes you want to buy these products knowing it helps support woman who are in need. It is a great thing when these women get to help themselves too.
02/18/2010 11:24:18 AM CST
Kathy says ...
I love purchasing Fair Trade b/c then I know my money is helping the people that produced the product I purchased, and not just some nameless corporation.
02/18/2010 1:54:17 PM CST
Heather Vongsavanh says ...
I feel that the old saying "give a man a fish and he eats for a day, but teach him how to fish and he eats for a lifetime" holds true here. Giving these women these skills to make such a wonderful product helps give them confidence, resources, and financial help for their families. And it is great for the environment!
02/18/2010 1:56:57 PM CST
Leni says ...
I feel as though we are helping each other. I purchase something that I need and that contribution is helping to enrich someones life.
02/17/2010 11:14:55 PM CST
Carrie Werner says ...
It's very important to support projects and products like this. So often behind labels are huge corporations that often leave the struggling little guy behind. Helping people achieve success and build personal goals and qualities in countries that are less fortunate, especially if you are a woman in Africa, is so important to the integrity of the world.
02/17/2010 11:15:02 PM CST
Beth Anderson says ...
Not only do Whole Trade products provide individuals with the funds to provide for their families and live a more comfortable life, but they empower those involved to continue to take active steps in their lives, providing them with resources that they simply did not have access to before. Their talents can now shine and they can see the rewards of their hard work.
02/18/2010 8:50:52 AM CST
Dan says ...
Great product without all the chemicals, that is actually produces results. I love that it helps those in other countries that are less fortunate without taking advantage.
02/18/2010 8:50:58 AM CST
Mindy Niehaus says ...
I like knowing that the products I use are safe and healthy for me and my family, and I like knowing that by using these products we are connected to a history and tradition that supports and empowers people to move out of poverty.
02/18/2010 8:58:48 AM CST
Karen Saisbury says ...
Empowerment; it's proof that the Spirit when given the chance can spread like wildfire, empower one person, it spreads to the whole community, you can see the true happiness on these women's faces as they are working, what could be more rewarding than that? And by making conscience choices in even the small things, organic, local, fair trade etc., brings it's own peace into my wellbeing and hopefully will spread in my community, now that's EMPOWERMENT!
02/18/2010 8:59:16 AM CST
Katrina Constable says ...
When I purchase Whole Trade products I am excited that I am able to reach out to someone I may never meet in this lifetime by helping to create a better life for them. Whether that be opportunity for work or better working conditions or more finances, it is exciting to reach out in love to another human being!
02/18/2010 8:52:02 AM CST
Angela W. says ...
Thank you Whole Foods for not only providing products like these for your customers, but for also informing consumers about how their purchases can make a difference a world away! Keep up the great work! Angela W.
02/18/2010 8:53:41 AM CST

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