Whole Story

The Official Whole Foods Market® Blog

 

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Comments

Elizabeth says ...
It is about the feel good aspect of fair trade, without sacrificing quality. They are made w/ care, determination and an effort to do better for themselves, with their own help. Sustainable !
02/18/2010 11:49:45 AM CST
Rhonda Adawi says ...
I like shopping for a good cause.
02/18/2010 11:49:33 AM CST
Debra Casey says ...
I am so excited about Maui's Whole Foods store opening next week. I can get all my Whole Foods favorites :)!!!
02/18/2010 11:48:14 AM CST
Carrie B says ...
Empowering women to support themselves/their families and learn a trade lifts both spirits and purses! This is wonderful!
02/16/2010 3:34:21 PM CST
Amber K says ...
What I love about buying whole trade, is not only the amazing quality of the products, but also knowing that the purchase is benefiting so many other people. People that are concerned about our world, our planet....the footprint being left behind. People that care about their community, that care about what they do. And I love how much longer the products seem to last. A little goes a long way when you use pure, quality products.
02/16/2010 3:39:07 PM CST
Chris Wojdyla says ...
We are at a point in our society where we make decisions thoughtlessly. Need toothpaste? Just run to the drugstore and buy some. Only that toothpaste may be manufactured by people thousands of miles away who work in deplorable conditions. And it may include something toxic like melamine and you don't even know it. And most of us don't have the time or resources to do the research required to ensure that we buy products that are safe, non-GMO, fair trade, non-toxic. The great thing about buying products at Whole Foods is that you know they have done the research for you. You can walk into the store and know that you are with your purchase, you are making a positive difference in the world and in someone's life.
02/18/2010 12:48:00 PM CST
Sherry says ...
I love whole foods and how they encourage local when possible, and how they work to empower others. I have not tried this product yet. I am putting this on my list of items to buy on my next shopping trip. Thanks Whole Foods for all you do!
02/16/2010 7:48:57 PM CST
Stacy O. says ...
What a wonderful article. It's great to hear that not only are we helping ourselves by using the product but we are helping others as well.
02/18/2010 12:46:55 PM CST
Teresa says ...
We are not alone on this planet. I am fortunate to have been born in a country and in a family that has the means to provide all that I need. The most important thing to me about purchasing whole trade products is to be able to share some of my good fortune to help others whi are in need.
02/18/2010 12:40:13 PM CST
Jennifer Bridgewater says ...
When purchasing Whole trade products you are not only supporting a local economy you are also bringing something home that has been hand crafted and made with care. It just feels good.
02/18/2010 12:40:21 PM CST
Andrea says ...
I love that everyone wins! I get a great product and in turn the people who actually do the work are getting the return!
02/16/2010 7:15:45 PM CST
Jenna says ...
I am 22 years old with a 4 year old daughter. I use Shea Butter products from Whole Foods Fair Trade product line. Number one because I can't afford higher priced items and, number two because they are wonderful products that were made from the heart of gratitude. I am really glad to learn that Whole Foods supports these impoverished countries - who, in turn send their wares to us to continue supporting them. It's like the circle of life in The Lion King. I'm learning to be educated in this way of love for humanity through businesses like Whole Foods. Everyone should be educated about how we can all work together in this world and not how we can be educated to become wealthy for the sake of ourselves. Thank you for providing me with products I can afford, for the opportunity to help others, and for the education of a one world/one mission mindset.
02/18/2010 1:06:51 PM CST
Ashley C says ...
I LOVE Alaffia and all that they stand for. Part of their business being located in Washington lets me feel that I am supporting a local/small business, but it is also wonderful to know by supporting them I am helping another small business AND another culture...the one in Africa! Supporting their business lets them know they matter, and that they can be successful in all parts of their lives. And if we can all pay it forward, the impact is global :)
02/16/2010 7:39:57 PM CST
Christine says ...
Studies have shown that on of the best ways to encourage development and alleviate poverty is to empower women to enter the economy, bringing in money for themselves and their families. Congratulations to everyone who made this happen and much success in the future!
02/18/2010 1:06:46 PM CST
Evie Herroz says ...
I love how its kinda like you pat it forward, You buy an item you love and by buying that you are helping someone else what a great feeling its what i call a win,win situation.
02/18/2010 1:03:27 PM CST
Becky says ...
It is great to know that simple choices such as choosing to purchase and use fair trade products can make such a big difference in the lives of others.
02/18/2010 12:23:29 PM CST
Dawn says ...
The "Save Your World" products first made me really aware of what Whole Trade really means and does. It (Whole Trade) is truly a benefit to everyone, not to just the people involved in producing in the product and the better quality the consumer realizes, but to the world.
02/18/2010 12:24:32 PM CST
Suzanne Le says ...
I like to use Whole Trade products because when I use something good for me that's also good for others, it's truly a win-win for all involved.
02/18/2010 12:23:11 PM CST
Rose P. says ...
I buy Whole Trade because the hard working people in developing countries deserve to have some money come back to their communities. It's a great way to give and I am purchasing a good product at the same time.
02/18/2010 12:26:21 PM CST
Marilyn Hjort says ...
Everyday Shea is certainly a product worth supporting.... but could it really not give back more than 10% of sales.? I note some of your other products do not even mention a give-back figure.
02/18/2010 12:12:39 PM CST
Debbi F says ...
I think that all people should be able to be compensated fairly for the products they provide so that they can take care of their own families. There is great pride in doing so. I shop at fair trade stores and fins many wonderful and beautifulitems for myself and for gifts. Thank to those who are bringing us those "gifts!"
02/18/2010 12:11:08 PM CST
Jennifer Jhon says ...
I like purchasing Whole Trade products because I like supporting the communities where these products come from. I know these products are made by people who are being fairly paid for their work, and not being exploited.
02/18/2010 12:10:31 PM CST
Rose A. Nestor says ...
All too often we forget about the privations suffered by people just like us to whom the hands of fate have just dealt worse cards--horror stories can be told. Fair Trade products, essentially, empower communities and can make a sea change in farm workers and artisans' lives. Best of all, Whole Foods Market' Whole Trade products, as they are a store brand, are less costly and more widely available than many other fair trade products, making the ability to buy fair trade products within reach of more people, which I, for one, greatly appreciate and directly benefit from. Thank you for reading my comment.
02/18/2010 12:09:04 PM CST
Catrina McFate says ...
What I like best about purchasing Whole Trade products is that I can feel like I am taking care of myself while also helping to take care of the world. What we buy is like a vote, and when I vote for Fair trade or Organic, or what ever it is, my voice is being heard and my dollar is making a difference.
02/16/2010 4:35:23 PM CST
Krystina Bair says ...
I enjoy buying fair trade because it creates a win-win for all involved. It serves the greater good :) If every person and company on this planet could just strive for that a little more each day we'd turn this world around in no time!
02/18/2010 12:09:04 PM CST

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