Whole Story

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Amber K says ...
What I love about buying whole trade, is not only the amazing quality of the products, but also knowing that the purchase is benefiting so many other people. People that are concerned about our world, our planet....the footprint being left behind. People that care about their community, that care about what they do. And I love how much longer the products seem to last. A little goes a long way when you use pure, quality products.
02/16/2010 3:39:07 PM CST
Amber B says ...
I haven't purchased any of your products, but I would love to try them out!
02/16/2010 4:07:26 PM CST
kath h says ...
I support Whole Trade and Fair Trade whenever I can. I feel that their support, encouragement and expansion benefits not only the peoples involved and their lands, but the entire planet. We have to realize and act on the fact that we are not alone in this world or that our actions impact others. Companies such as Alaffia, have put into practice what others only talk about. Those who can support these groups and thus help provide education, a living wage, self respect, and a potential career for our brothers and sisters, have a mandate to participate. I especially appreciate the fact that we can help empower other women to succeed and have the ability to support themselves and families. Thank you for this opportunity.
02/16/2010 4:10:12 PM CST
valerie hess says ...
I will buy almost anything from a women's cooperative! Helping women get out of poverty, have work with dignity, provide for the families is one of the smartest best things we can do to make the world a better, safer place for us all.
02/16/2010 4:33:25 PM CST
Catrina McFate says ...
What I like best about purchasing Whole Trade products is that I can feel like I am taking care of myself while also helping to take care of the world. What we buy is like a vote, and when I vote for Fair trade or Organic, or what ever it is, my voice is being heard and my dollar is making a difference.
02/16/2010 4:35:23 PM CST
Amy T says ...
oh wow this is a fabulous article. Very inspiring! What I like best about purchasing Whole Trade product is knowing that all proceeds go directly to the people who worked hard to earned it. To the people who need it the most. Not through some trickle down process. Also the products are usually tried and true! Thank you for the great article!
02/16/2010 5:08:03 PM CST
Heather St. Marie says ...
We are all responsible for each other, and this program is an excellent example of helping others help themselves. And the fact that it's preserving cultures is wonderful! All great reasons to purchase these products and continuing the cause!
02/16/2010 5:08:47 PM CST
Judith says ...
I would love to try this product and help people as well.
02/16/2010 5:13:14 PM CST
Jessica Solomon says ...
What better way to show and share love than to purchase such wonderful items. The knowledge that something so simple can make such a big difference to even one person make my trip to St louis worth the four hour drive. Whole Foods is my favorite store and i look forward to seeing what all it can do with the help of its customers and employees. Great job guys, keep up the amazing work and God bless!
02/16/2010 5:25:42 PM CST
Jonique H. says ...
I had no Idea that Alaffia made Everyday Shea! I’ve enjoyed the Alaffia line and look forward to trying more of their products. I love that shopping at Whole Foods ensures that the people who put hard work into their products are able to better their lives. These beautiful women make superior shea butter!
02/16/2010 5:42:19 PM CST
Linda West says ...
I am grateful for every opportunity to make purchases that support my values- To help impoverished people to become self-sufficient, to be kind to the environment, to use products that are kind to my body, to use my resources to good purpose. Thank you.
02/16/2010 6:37:01 PM CST
Susan Weakland says ...
Wholefoods is one of most remarkable stores that I have ever had the pleasure of shopping at. While there is not an Wholefoods store in my state, it is so worth the trip to a neighbouring state be able to shop for foods and items that I know are good for me and my spouse and that we enjoy so much thanks to hard working people all over the world. Please keep up the good work Wholefoods and everyone around the world who makes life better for all of us.
02/16/2010 7:09:23 PM CST
Andrea says ...
I love that everyone wins! I get a great product and in turn the people who actually do the work are getting the return!
02/16/2010 7:15:45 PM CST
Heather K. says ...
I love the fact that I am supporting the small business man in developing countries. These people get to earn a living and be proud of a job well done.
02/16/2010 7:27:18 PM CST
Elissa Franco says ...
Shea is a wonderful moisterizer and whrn the products benefit West African women, it makes it even more worthwhile!
02/16/2010 7:33:27 PM CST
Ashley C says ...
I LOVE Alaffia and all that they stand for. Part of their business being located in Washington lets me feel that I am supporting a local/small business, but it is also wonderful to know by supporting them I am helping another small business AND another culture...the one in Africa! Supporting their business lets them know they matter, and that they can be successful in all parts of their lives. And if we can all pay it forward, the impact is global :)
02/16/2010 7:39:57 PM CST
Sherry says ...
I love whole foods and how they encourage local when possible, and how they work to empower others. I have not tried this product yet. I am putting this on my list of items to buy on my next shopping trip. Thanks Whole Foods for all you do!
02/16/2010 7:48:57 PM CST
Becky says ...
It is so important to purchase products which make a real difference in the lives of those who produce them. In this way, we can all make the world a better, stronger and more peaceful place. What a wonderful lesson to teach all generations....as I try to model this to my children and students!' Thank you Whole Foods =)
02/16/2010 8:48:00 PM CST
M. Clarisa says ...
While doing something routine and inconsequential on the surface, we can help an entire community, and have an effect that we may never fully understand within the "industrialized" world. Thats why I buy Whole Trade.
02/16/2010 8:48:18 PM CST
Barbara Wilson says ...
The best thing i like buying whole trade is knowing where my money is going and knowing its going to help someone make a better living : ) Not making a fat cat, fatter
02/16/2010 9:02:36 PM CST
kathy says ...
I like knowing that the product I'm purchasing has been made by someone that is getting paid fairly for their work.
02/16/2010 9:02:46 PM CST
Wehaf says ...
What a powerful post! Stories like this are an everyday reminder that when we buy fair trade products we are supporting fair economic systems and empowering women who have been otherwise shut out of the global economy.
02/16/2010 9:36:23 PM CST
Leah says ...
This story is exactly the reason that I love Whole Foods. I learned long ago that there is a big difference in free trade and fair trade. I say FAIR TRADE all the way! I enjoy buying items like these because I can see exactly where it comes from and know that I am truly helping someone else by purchasing it.
02/16/2010 10:03:11 PM CST
Dawn scire says ...
I like purchasing whole trade products because it helps other people at the same time. I feel that I'm doing good at the same time I'm making a purchase. It's the thought of empowering others that's encouraging and knowing that one is not just 'throwing' money into commercial and/or sweatshop labor.
02/16/2010 10:25:25 PM CST
Trail (Oven Aversion) says ...
I love that products like this help empower women and give them a voice. It also makes you feel good when your "money talks" and says such positive things.
02/16/2010 10:44:22 PM CST

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