Whole Story

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nakia Wilkins says ...
What i like best about purshacing whole trade products is just about every thing, from the fair to low cost. I know the products are treated with "tlc" . And Ita about recyleing life terms in a heathy safe way helpin everyone involed.
02/18/2010 12:31:01 PM CST
Gloria Ware says ...
Thank you so much for this information. I began purchasing these products as soon as they became available without having this background information. I traveled and brought back shea butter to share with family and friends because I realized how women were exploited by some European cosmetic companies. I am thrilled that women in Togo are being empowered, and I appreciate they way this is being done by one born and raised there. Thanks again.
02/18/2010 12:30:00 PM CST
Frances says ...
Touching! I will look for these products next time I am in Whole foods!
02/18/2010 11:39:03 AM CST
Holly H says ...
Whole Trade products ~what a great idea! This is how things should work; start with good products and give something back. Excellent.
02/18/2010 11:39:44 AM CST
Evelyn Crawford says ...
I believe in the butterfly effect: the small things every one of us does has far reaching consequences. Cut someone off in traffic and the negative effect could impact exponentially (kill someone and you kill generations). Affect the world in positive ways and the whole planet grows green just a little bit more. More organic purchased means more organic grown translating to better environment and future. Purchasing fair trade shea butter makes me feel good about my purchase, my skin feels soft putting a smile on my face generating smiles on others and random acts of kindness all the while enabling people to work and feed their families. Can it get any better? ;)
02/18/2010 12:29:48 PM CST
Kristi says ...
You can see, smell and taste the hard work that goes into making fair trade products.
02/18/2010 12:28:51 PM CST
Clara says ...
I love the idea that I am using a product that is not only good for my body by all its natural remidies, but that it is also taking care of women across the world. It makes me happy to know that the products I use are made by women that are truley in to what they create!!!
02/18/2010 12:28:30 PM CST
Debbie Bell says ...
Hooray for Shea....Everyday! Thank you, Whole Foods for caring. Debbie
02/18/2010 12:26:33 PM CST
Lisa J says ...
Alaffia is a great, well priced product I started using in the summer for dry skin. I found out how really great this lotion works during this long midwest winter, no dry skin, and no irritation from chemicals. It also makes me feel good to know 10% goes back to Africa. I recommend this to everyone I know.
02/18/2010 12:25:41 PM CST
Helen Maros says ...
I like Whole Trade products because they usually don't have synthetic chemicals, they have authentic, natural ingredients. They put world communities to work, and this is very fair and most practical.
02/18/2010 12:18:44 PM CST
Esther says ...
I love that Whole Trade products are made from all natural ingredients and that they help people across the world who are in need become independent and able to care for themselves and their families.
02/18/2010 12:16:51 PM CST
Mary L says ...
Thanks Whole Foods for sharing this with us. I've recently become more aware of "Fair Trade" and have made a conscious effort to think about this prior to my purchases. The timing of this is great....thanks!!
02/18/2010 11:44:54 AM CST
MartiC says ...
I like knowing that the people who did the work in creating the products are being fairly compensated.
02/16/2010 10:28:18 AM CST
Carole S says ...
First, I use Everyday Shea; shea butter is the best defense against chapped hands during the winter time. It's wonderful, too, that I am supporting a business that provides fair wages and jobs for people. Also, training is provided so that young people will learn traditional crafts and culture.
02/16/2010 10:28:33 AM CST
R Shepard says ...
Just bought some Everyday Shea. Great product and it was personally valuable to make a difference with a fair trade product.
02/16/2010 10:30:39 AM CST
Sarah says ...
I like to purchase Whole Trade products because I know that the money made is going straight to those who need it and it gives them jobs that they otherwise would not have.
02/16/2010 10:34:30 AM CST
Emily Pigula says ...
I love the idea of buying homemade products made by people of spirit. You can feel the soul of the product when you use it! Emily
02/18/2010 11:32:34 AM CST
Joan Farb says ...
The fair trade business model should be the mandate for all corporations!
02/18/2010 11:32:24 AM CST
Sandi says ...
Great information! Thanks Whole Foods. You continue to rock my world.
02/18/2010 11:31:39 AM CST
Mandy says ...
I haven't actually used the product yet, but am very interested in trying it out now that I've heard the beautiful story behind it. I love supporting companies and products that are making a difference in our world!
02/18/2010 11:32:21 AM CST
Natasha says ...
What I like best about buying Whole Trade is the feeling of knowing that there's no guilt involved. I know that my money is helping someone make an honest living. And I also know that I'm voting with my dollars for a better business model. It's time that people realize that cheap products can only be made with cheap labor and cheap labor is often exploited labor!
02/16/2010 9:59:30 AM CST
Melinda says ...
This is a wonderful article showing us that buying certain products can actually help people, and not just overgrown corporations. Go Whole Foods!
02/16/2010 10:03:59 AM CST
Cheryl says ...
I DISCOVERD WHOLEFOODS about 2 months ago and the first product I ever bought was the laundry detergent OMG quality quality quality..... I just love it and recommend it . THe better part of this is not only are you purchasing a quality product that little difference in purchasing the Whole Trade product goes a long way..... just a way to make a difference where we can !!! Thank you WHOLEFOODS
02/16/2010 10:05:05 AM CST
Shamima says ...
What I like best about purchasing Whole Trade products is the knowledge that producers and workers in these developing areas will be receiving a fair price. This will ultimately lead to thriving communities who benefit from the relationships formed through whole trade and better family living. Whole trade living promotes social, economical and environmental justice and those are 3 things we can all appreciate!
02/16/2010 10:05:50 AM CST
monica melgoza says ...
The best thing about buying whole trade is that you are teaching a man how to fish instead giving him a fish.
02/16/2010 10:07:39 AM CST

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